Announcer: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with a guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu ...

Neil Patel: I'm Neil Patel ...

Eric Siu: Today we're going to talk about five business books that will change your life. I love talking about books, because I just ... My audible's on all the time. I get a new book every single month. Sometimes I buy more. I just have a bunch of books that, when I listen to other podcasts, people are recommending books all the time, so they're just stacking up in my home, even though I've only read a small percentage.
Anyway, one business book that I really love, I'll kick things off, is probably the most recommended book on the other podcasts, I have growth everywhere. Every single entrepreneur talks about it. It's The Hard Thing about Hard Things. That's by Ben Horowitz, who has the venture firm, Andreessen Horowitz.
He talks about the difficulties of business and what he had to go through, how his company almost went down, and then went public, and then how he first met Marc Andreessen, when they both worked at Netscape and how Marc told him to fuck off.
There's a lot that goes into that book. I recommend it for anybody that's looking to get better at business.

Neil Patel: The next book I have for you is The Lean Startup, from Eric Ries. No matter what kind of business you're creating, technology is going to be a part of it. Even if you have an offline business, you still need a website, right?
Technology is there in everything we're doing these days in life. With The Lean Startup, it's all about how you can get out there and create stuff really fast, get feedback, iterate, so that we are not wasting time and months of your life building something, launching it, and people are like, "Oh yeah, "I don't want this," or "I don't like that. "You're not only losing time, but you're losing money, when you build stuff based on what you want, versus, using the Lean Startup methodology.

Eric Siu: Number three is, Delivering Happiness, from Tony Hsieh. Tony Hsieh, he is the founder of Zappos. They sold to Amazon for a billion. He's really inspirational because the way they grew their business was based on ... Tony's had a couple successful companies, but he understood that, looking at past companies that, one thing that caused his companies to be boring or stale, was that the culture was not that good.
Delivering Happiness is all about building a great culture, how you go about doing it. You talk about all the core values, things like that. I think it's really important. I think a lot of people focus too much on the money. Well, at the end of the day, it's the people that help you grow the business. This book will push in that direction.

Neil Patel: Number four, The Dip, from Seth Godin. In business, not everything you're going to do is going to work out. It talks about when to stick with it, or when to quit. That's the reality of the situation, right? Not everything you do is going to turn into gold. Even if you look at the most successful entrepreneurs, such as Mark Zuckerburg, Elon Musk, they all have failures.
For example, with Elon Musk, not every rocket that he tried launching with SpaceX went into the orbit, right? A lot of them failed, and crashed and burned. That's a reality. Overall he's successful, but sometimes things just don't work out and you're going to have failures. The Dip will help you determine when you should stick with it, or when you should quit.

Eric Siu: Number five is, The Goal. The Goal,I think it's written by a guy named Eli, I've forgotten his last name though. The Goal is required reading by all of Amazon's executives. Jeff Bezos makes them read it.
The reason The Goal is so important, is because every single business has problems. Every single business has bottlenecks all the time. But this book breaks it down where it's very simple to understand. It's a story. It's a fictional story, but it talks about how there's the concept of Herbie.
Herbie, they're walking around, let's say it's a boy scout, or whatever. They're walking through a line. Herbie's always the fat kid that holds up the line, right? There's always a Herbie in your business, you just have to figure out what it is. Figure out how to fix your business that way. That's why The Goal's so important. It's a concept of the theory of constraint.
That's it for today. Before we go, we have a 90 day free trial of Crazy Egg to give to you. All you need to do is go to singlegrain.com/giveaway. It's a heat mapping tool that will help you grow your business.
If you're looking to get a one year annual subscription, you can also learn more by just again, going to singlegrain.com/giveaway.
That's it for today. We'll see you tomorrow.

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