Adapting Your Content Strategy: Tips for Today’s Audience

No content strategy ought ever to remain the same for too long. The way people consume content is always changing, and your strategy needs to keep up.

But how long is “too long”?

It really depends, but it’s usually an indicator that your strategy is growing stale the moment you realize the type of content, the format, and the delivery of it is producing fewer results than it used to.

A content strategy involves planning, creating, and managing content to meet business goals and address content gaps. In an online space like the one we’re all in, where tastes and manners of media consumption are changing everyday, an adaptable strategy ensures your content stays relevant and engaging:

content gap example

This post will give you practical tips to help you adjust your content marketing strategy. You’ll learn how to stay ahead of audience preferences, use technology, and handle economic challenges effectively.

Jacqueline Foster
Demand Generation Marketing, Lever.co

We can count on them to bring new ideas to the table consistently

Refine Your Content Strategy

What If My Content Strategy Is Working? Do I Still Need to Change it?

Sure, your content marketing strategy might be working out now, and if that’s the case, then keep plugging away at what’s working!

But the reality of what works now may not be the same in a year, six months, or even a month from now. You have to be ready to pivot everything you’re doing if something in your content calendar starts to fade.

Audience preferences have shifted with new platforms like TikTok and Instagram Reels. These platforms have changed how people consume content, favoring short, engaging videos over long articles.

To keep your audience interested, it’s important to stay updated with these changes. Successful brands adapt their content to fit these new platforms, ensuring they meet audience expectations and stay relevant.

Here’s how you can stay ahead of changing audience preferences:

  • Regularly watch trends on platforms like TikTok and Instagram Reels.
  • Study what types of content do well and why. Look at factors like length, style, and the use of  music or special effects. For example, Buzzfeed’s Tasty videos are popular because they are short, visually appealing, and provide easy-to-follow recipes.
  • Try different formats to see what your audience likes. You could experiment with videos, infographics, and articles. Track the performance of each format to identify what your audience prefers.
  • Realize what type of pillar content to pursue that will carry the most longevity over time. The pillar content you create should remain relevant and valuable over time. This could in-depth guides, how-to videos, or comprehensive blog posts.
  • Talk to your audience to get direct feedback on your content. Engage your audience through surveys, polls, and comments to gather their opinions on your content.

Key Takeaway: Staying updated with audience preferences is essential for keeping your content strategy relevant and engaging.

Technological Advancements Show Us Where We Ought to Focus Our Content

Technology plays a big role in how we create and share content. AI and automation tools can make content creation faster and more efficient, helping you stay ahead of the competition.

Combining task management tools like Asana and modern techniques like programmatic CRO and programmatic SEO helps with content planning and execution. These technologies save time and help make sure your content reaches the right audience at the right time:

regular SEO versus programmatic seo examples

Here are some ways to use technology in your content strategy:

  • Use AI tools to come up with content ideas and even write articles. Just make sure to evaluate the content produced by automation to ensure it is accurate and carries enough uniqueness. A bunch of regurgitated content over and over again helps nobody.
  • Automate your social media posts to keep them consistent. Tools like Sprout Social and Hootsuite are great for this.
  • Use analytics tools to track how well your content is doing. Tools like Google Analytics can help track the performance of your content and provide insights into which pieces are performing well and why.
  • Use personalization algorithms to tailor content to each user. You can use these algorithms to customize content based on user preferences and behaviors.

Key Takeaway: Using technological advancements can streamline your content strategy and make it more effective.

Economic Factors Will Affect the Substance of Your Content

Economic downturns can affect your content strategy. During hard times, budgets are often cut, so it’s important to be resourceful and creative.

Keeping high-quality content on a tight budget is perfectly doable. Focusing on low-cost, but high-performance content strategies can help you keep your audience engaged.

Here are some practical tips for adjusting your content strategy during economic challenges:

  • Repurpose existing content to get more value from it. This involves taking existing content and presenting it in a new format. For example, turning a blog post into an infographic or a podcast episode. Gary Vaynerchuk often repurposes his long-form video content into short clips, social media posts, and blog articles, maximizing the reach and lifespan of his content.
  • Focus on high-return content types like blogs and videos. During economic downturns, prioritize content types that deliver the most engagement and ROI. Blogs and videos often have high returns, for example.
  • Use user-generated content to cut costs. Encourage your audience to create content related to your brand. This not only reduces costs but also increases engagement:

UGC authenticity stat

  • Work with influencers for cheaper promotion. Collaborate with influencers who can promote your content and products to their followers. This can be a cost-effective way to reach a larger audience.

Key Takeaway: Being resourceful and creative is key to keeping quality content during economic downturns.

Final Word on Adapting Your Content Strategy

Adapting your content strategy, updating it to contain relevant metrics and material, and adjusting the positioning of what you focus on is practically essential if you want to make continued good use out of your existing content and new content to come.

Through understanding what your audience likes, using technology, and being creative during tough economic times, you can keep your content abundantly more evergreen.

Start using these tips today. Regularly learn about your audience, use analytics to track how well your content is doing, and stay flexible. Being adaptable in this ever-changing digital world will help your content strategy succeed.

And if you’re hungry for even more content marketing tips and strategies, check out our other guide on content marketing tips over here!

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If you’re ready to level up your content marketing, Single Grain’s marketing experts can help!👇

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