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Next-Gen Instagram Marketing Strategies to Consistently Drive More Leads

Does this sound like your Instagram strategy?:

  • You don’t have the time to really engage and connect with your audience or to produce consistent content creation like Instagram Stories, Reels and videos.
  • You’re having difficulty engaging with your target audience on the platform, likely because you don’t fully understand your followers and what they want.
  • You always seem to be one step behind the current social media trends, which are constantly changing.
  • You stick to one tried-and-true strategy, but aren’t sure how to effectively implement different Instagram marketing strategies, like live video or influencer marketing.

With 2 billion active monthly followers, Instagram is one of the most valuable social media platforms on the web. So if you don’t have a dedicated lead generation strategy (or if your strategy could be better), you’re likely handing over hundreds or thousands of leads to your competitors each month.

Single Grain is an Instagram marketing agency that helps large and small businesses attract and engage their ideal demographic on this social platform to connect with their followers. We can help you connect to your target audience with emotionally engaging visual content, from snapshot reels to IGTV videos to simple newsfeed posts and Instagram Stories.


We Specialize in HIGH-ROI Instagram Marketing Campaigns

Our experience as a full-service digital marketing agency who has worked with brands of all sizes for more than a decade means that we can easily create engaging Instagram campaigns that generate the highest ROI for you.

We use smart, innovative, cutting-edge Instagram promotion techniques and use the right Instagram influencers to engage your target audience.

Single Grain can help you connect with your audience, engage followers, build your online presence, and improve conversions. Some of the services you can expect include:

  • Designing ad campaigns for pay-per-click advertisements and organic advertising strategies on Instagram, using short-form or live videos, standard images for the Instagram news reel, and IGTV content.
  • Scheduling and posting content based on analytics and Instagram insights to determine the ideal times to post different kinds of content (like Instagram Stories or photos) to get the best results.
  • Optimizing inbound marketing to drive new traffic and leads back to your website through targeted campaigns.
  • Audience analysis to improve your targeting strategies based on the data you collect.
  • Creating unique content, including copy for your Instagram ads, photos, graphics, animations and other visuals.
  • Reporting that shows you the benefits of your promotional campaigns to help determine which of your strategies have the best result with your audience.

Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

Secret Marketing Statistics To Arm You for 2024 (Millions of Data Points) (Trends)

In this episode, we delve into the evolving landscape of organic social media reach, analyzing data from 15,000 social media profiles. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the most active social networks driving the most organic traffic. We also share why we are focusing on Meta, formerly Facebook.

Learn More About The Work We’ve Done

Some Common Instagram Marketing Questions

And We Have The Answers

  • What is Instagram marketing?

    Instagram marketing is a subdivision of social media marketing especially dedicated to promoting a brand on Instagram. It involves leveraging powerful social media promotion techniques to help brands connect with the desired audiences on the visually based platform.

  • What is an Instagram marketing agency?

    An Instagram marketing agency is a social media marketing company with a marketing team that specializes in designing and running a variety of goal-oriented Instagram campaigns to hit your specific marketing goals.

    An Instagram advertising agency handles different business accounts and helps them connect with prospective target audiences to promote their brand/offerings successfully via social media advertising, content marketing, PPC and SEO techniques.

    A specialized social media marketing agency also supports brands by setting up their KPIs and goals and tracking the results of Instagram marketing campaigns.

  • What are the benefits of working with Single Grain’s Instagram marketing agency?

    Single Grain has worked with some of the biggest brands, such as Amazon, Uber, Airbnb, Nextiva and Salesforce, to help them find, nurture and convert qualified leads, expand brand awareness and take their business to the next level.

    Our clientele includes ecommerce, B2B, B2C, SaaS, individual business owners, and a host of other industries, as well as Fortune 500s and startups.

    With our Instagram marketing services, you will get:

    • A thorough analysis and optimization of your Instagram account to identify the growth opportunities.
    • Professionally crafted and compelling ad copy, graphic design and video production.
    • Trending and custom-designed images to generate maximum engagement.
    • A dedicated Instagram marketing specialist to guide you regarding the progress of your campaign.
    • Daily monitoring of your Instagram account to get maximum ROI.
    • Detailed monthly reports and consultations to keep you updated.

  • What Instagram marketing strategy do you follow?

    We use a combination of innovative Instagram marketing strategies and the best Instagram growth hack tools to drive the highest ROI.

    We also stay updated on the latest Instagram marketing trends to reach your campaign goals consistently and effectively.

    Our Instagram marketing strategy consists of:

    • Defining your audience for smarter ad targeting.
    • Preparing engaging ad copy that looks good on different devices.
    • Setting campaign budgets based on your unique business goals.
    • A variety of digital advertising on connected social networks, including Facebook advertising, to give your brand the maximum visibility and drive more website traffic.
    • Adjusting the ad campaigns to save marketing budget and improve conversions.
    • Creating dynamic ad creatives for personalized ad experience.
    • A/B testing the ads to find the best ad combination and placement opportunities.
    • Conducting different checks and running audits to improve the campaign performance.

  • How can you make my Instagram marketing campaign unique and engaging?

    We use data-driven insights from the Facebook Ads manager to create compelling ads and organic posts that go viral.

    With years of experience running high-ROI digital marketing strategies, effective content production, and successful search engine optimization on and off social platforms, our award-winning marketing experts are able to easily customize an Instagram strategy for your business.

    Here are some of the tactics we employ to make Instagram marketing really work for your business:

    • We use inspiration, motivation, and humor as popular angles to connect with your audience and make them fall in love with your brand.
    • We use the right hashtags without spamming to reach niche audiences willing to engage with your products or services.
    • We also use user generated content (UGC) as a part of our campaign strategy using a combination of social curation tools.
    • We handpick the right influencers depending on your business niche and goals to boost the campaign performance.
    • We help you increase your follower base in an organic way and also direct traffic to your website by creating Instagram-specific landing pages with optimized web design for better UX.

  • How much money should I expect to spend per month on effective Instagram marketing?

    We don’t set specific pricing, as it is entirely based on your company’s size, goals, and budget. For each client, we create a customized social media management proposal that suggests the budget we believe you would need to find and secure new users through Instagram marketing.

  • How do you measure the ROI of your Instagram marketing campaign?

    We use different techniques and parameters to measure the ROI of Instagram marketing campaigns. Some of the important Instagram marketing metrics we track are impressions, engagement rate, branded hashtags, unique views, completion rate, conversion rate, etc.

    We keep a close eye on how much you have invested to give you a clear idea about your returns on investment.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Go Viral on Instagram

— Testimonials

Our Creds


— Our clients love us

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Go Viral on Instagram