Improving your Facebook fan page is essential for spreading virally through Facebook – but have you thought about targeting people using search engines, too? Thankfully, you need to follow the same steps to make your page appealing to search engine traffic both within and outside of Facebook. Get ready to optimize your Facebook page!
One of the best SEO methods is also the most obvious: fill everything out! Any metadata you give to Facebook will help users find it in searches both within and outside of Facebook. Keep it accurate and consistent to be helpful to your readers and the search engine bots.
When you name your page, choose the simplest version of the name possible. Humans are more likely to recognize “ABC Business” as legitimate when compared to “ABC Business: Travel the Bahamas, Caribbean, and more…” which is more likely to look like spam. You are able to change your page name, but because it is incorporated into your title tag, changing it often could be detrimental.
Interact with it
Social proof is one of the largest factors in the ranking of Facebook pages. Plus, the more fans you have, the more you are exposed to their Facebook friends, and so on. Basically: get fans!
You also want to facilitate growth and interaction within your community. Update actively, interact with comments on your wall, and give your fans a reason to be there: questions, prizes, coupons, or news.
Once you have more than 100 fans, you have more capabilities with your site, including creating a vanity URL (facebook.com/mybusiness). This is a huge SEO opportunity, but make sure you choose your name wisely: it can’t be changed.
You are also able to add custom tabs and content. Many Facebook pages use these custom tabs as their landing pages, to encourage visitors to become fans even before they start exploring or reading more. Remember that individual tabs are viewed as individual pages in Google’s eyes.
Don’t let your Facebook page be separate from your link-building strategy. Use some of your guest posts to suggest that readers “Like” you on Facebook with a link back to your page. Show off your Facebook fans on your website, and
Also encourage your fans to interact with your page – essentially building links to it within Facebook, as their interactions are posted to their own walls.
Of course, at the end of the day, you want to know if your SEO efforts are paying off. Here are a couple ways you can track the usage of your page:
Use Facebook Insights to understand your interactions with your fans. This is only available after you have at least 30 fans. You can also see Insights for your own website, by chaining your domain to your Facebook page.
Use Google Analytics on your Facebook fan page. No, you cannot directly add a typical Google Analytics tracking code to your Facebook page. The free, opensource tool Facebook Google Analytics Tracker (FBGAT) allows you to add your tracking code within an img tag that Google will recognize. For a step-by-step guide to setting this up, check out this Social Media Examiner article.
Like any other website, Facebook pages need to target the readers first and SEO second. Remember how clear the call-to-action is on a Facebook page (become a fan! Like us!). Looking at your statistics and comparing with your fans can help you understand if that call-to-action is inspiring or not.
Go do it!
Now you have a few ideas: go take action! And while you’re on Facebook, don’t forget to Like SingleGrain, too!