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As I headed to work and sat down on the bus, I took out my smartphone and started playing Angry Birds. I looked around and there were about 12 other people browsing their phones and this got me thinking, how many people use mobile apps? Here are some astonishing statistics about smartphones and mobile applications.
- There are over 5.3 billion mobile subscribers. Powered by growth in China and India.
- There will be an estimated 1.8 billion smartphones in use worldwide by 2014.
- Over 82 million app users across the Euro zone.
- 25% of adults in the U.S. use mobile apps.
- Nielsen reported last year that the average IPhone owner has 37 apps installed, that Android users have 22 apps installed and that BlackBerry owners have only 10.
- The most popular apps are Games (60%), followed by News/Weather (52%), Maps/Navigation (51%), Social Networking (47%) and Music (43%).
- Global revenue from app downloads and advertising sales is forecasted to increase to $17.5 billion by 2012, from its current level of $4.3 billion.
- The number of apps downloaded from mobile app stores will reach 185 billion by the end of 2014.
The statistics on mobile applications don’t tell the whole story. With technology constantly changing at the speed of sound, there are always new mobile app trends and ideas sprouting across the digital universe.
Location-based/GPS technology has changed the way advertisers can reach and target consumers. For example, large daily deal companies, such as Groupon, are looking into ways to track your location and send you targeted deals. This type of information technology has generated controversy that spans from Silicon Valley to Washington D.C. Also, social networking apps such as Foursquare, allow you to see where your friends are and what they are doing.
Cloud Services such as Dropbox are great for business and personal use. Mobile app developers are taking advantage of the growing popularity and necessity for these types of services that give users the ability to have access to data throughout all tech platforms.
In all futuristic based movies, there are always some made up, high tech gadgets that are unbelievably fascinating. And now, one of those technologies is readily available. Video chat apps are some of the most popular and with apps such as Fring, Qik, Skype and Facetime, were are able to have face to face conversations while being thousands of miles apart. Right now this is tailored towards more personal usage but once this technology is mastered, business people will never have to miss a meeting.
Some of Our Favorite Apps
Angry Birds: The most popular gaming app ever created. For some reason, smashing birds into platforms is highly entertaining.
Bump: Bump makes it easier to share data between mobile phones. By physically “bumping” your phones together, contact information, media and social networking connections can be sent from one phone to the other.
DriveSafe.ly: With new hands free driving laws being adopted by states across the country, DriveSafe.ly is a great app that allows users to listen to and say text and email messages by using a real-time text to speech feature.
Dropbox: Dropbox lets you bring all of your important documents that are on your home or work computer with you anywhere. After installing Dropbox on your computer, any file you save there will automatically be sent to your smartphone.
Foursquare: Everyone wants to become a mayor of something, so “check-in” to the same place enough times, Foursquare might just give you that title. Foursquare also allows to see where else your friends are checked in so you might just run into them.
Fring: Fring allows you to make free video calls and live chats. They also just started free group video calls where four people can participate at once.
Google Maps: Search and find local businesses, get driving directions and view maps instantly.
Line2: Line2 adds a second line to your existing mobile phone. It runs off both 3G and WIFI and is SMS enabled. If you get bad reception in your house or office, it will automatically switch from 3G to WIFI without dropping the call. It is also great for saving money on cell phone bills.
Pandora: Pandora gives the user the ability to create a customized music station. Pandora will then constantly play music by genre and similar artists. With the capability to have multiple custom stations, this app is a necessity for anyone who loves music.
Pulse: This news and entertainment app allows you to customize the articles and sources you want to read. The layout is very clean and the constant updated news feeds make it an amazing app.
ScoutMob: Want to find the best local deals? ScoutMob provides you with specifically targeted deals, from half off at restaurants to two for one spa treatments.
Shazam: Ever been listening to music and not know what the name of the song was or who sings it? With Shazam, all your music questions are answered. Shazam listens to the song through the phones microphone, analyzes the content and tells you the song title and artist.
I can’t predict the future of this mobile app phenomenon, but whatever it is and wherever it takes us, I’m buckling up for the ride.
What are some of your favorite apps and how do they impact your life?