Researching what you need on the web is great – but sometimes, it would be nice to have something that's just a little more cohesive. Books are a great answer to that problem, helping to distill some focused advice in a more comprehensive way than a blog post. Plus, you can always get the audio book and learn while you drive, read on your ereader, or read for free by checking them out from the library. Here is a list of 15 books to get you started:
Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds
Even if you do most of your work online, you will inevitably have to give some presentations – so make them good ones. Plus, you will find that the design and delivery techniques espoused in this book will also impact your writing and website design. Click the link to read some entries in the Presentation Zen blog, which has the same focus on design and
Something by Seth Godin
Almost any list of books for marketers will include something by Seth Godin. Popular titles include:
- Permission Marketing: Turning Strangers into Friends and Friends into Customers
- All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
- Purple Cow: Transform Your Business by Being Remarkable
For an introduction to Seth Godin's writing style and themes, check out his blog.
For anyone designing the structure or design of a website, this book is for you. The author reveals the things you need to know before designing your website, or even hiring someone else to design it for you. A sample chapter is available online, as well as bonus materials to supplement the book.
Something by Eisenberg and Associates
When developing the copy on your website, learn how to write for results from the masters. Bryan and Jeffrey Eisenberg are speakers and writers who have perfected the art of creating online copy. Check out their blog or some of their numerous publications. Two that are highly recommended:
- Persuasive Online Copywriting: How To Take Your Words to the Bank
- Call to Action: Secret Formulas to improve Online Results
Something by David Ogilvy
David Ogilvy has built one of the largest advertising agencies in the world – and his books on advertising, though published before the invention of the internet, have become foundational pieces of any advertiser's library. Two stand out in particular:
- Confessions of an Advertising Man
- Ogilvy on Advertising
Influence: The Psychology of Persuasion by Dr. Robert Cialdini
To sell, you need to get inside your customers' heads. To lead, you need to get inside your employees heads. Learning the art of persuasion is not something that is taught in schools, but it is showcased in this book.
Search Engine Visibility (2nd Edition) by Shari Thurow
This book's website ranks first for the term “search engine visibility” – a proof in its own right that the author knows what she's talking about. If you want to create a website pleasing for both your audience and the search engine indexing algorithm, check out this book.
Street Smart Internet Marketing by Justin Michie
If you are new to internet marketing, or are looking at using internet marketing to begin creating a passive income, this book can help you get started. If you don't mind looking at some information you might already know to glean out what the author considers the essentials, you can sign up for his email list to download a free PDF copy now.
ProBlogger: Secrets to Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett
If you are ready to create and market your blog to the world, this book is a great first step. For daily updates on what is going on in the blogging world, keep updated by reading the Problogger blog, as well. Many of the tips for marketing blogs can also be applied to promoting any website online.
The New Rules of Marketing & PR by David Meerman Scott
Your company can market directly to customers, and this book outlines specific strategies to get their attention and make your product stick.
The Brand Gap by Marty Neumeier
Do you want to focus on branding your business, and understand better what branding can and can't do? This book introduces branding on a high-level, and then drills down to apply it to particular business actions to set your business apart from the competition.
Endless Referrals by Bob Burg
Start turning contacts into customers with this marketing book. Attract the people who want to pay for what you are selling, and leverage your network to find more.
Web Analytics: An Hour a Day by Avinash Kaushik
Learning more about your analytics might seem like a dry subject – but setting aside an hour a day is a great way to start engaging this material without overwhelming or boring yourself. Even if you don't want to get your hands dirty with the analytics, start with this book to get a better understanding of what your team is telling you.
Scientific Advertising by Claude C. Hopkins
Written in 1925, this book wasn't written specifically for the internet – but that doesn't mean it doesn't hold true today! Make sure your online advertising is following solid psychological principles to make a measurable difference in your ad campaigns.
How to Win Friends and Influence People by Dale Carnegie
Again, getting inside the minds of the people you are in contact with is essential to convince them that your product will meet their need. This book offers classic advice written and rewritten in versions spanning from 1936 to 1981, distilling it down to truths that will hold true for the next fifty years as well.