How to Advertise on ChatGPT: Complete 2026 Guide

Last updated: January 28th, 2026
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The advertising world is on the cusp of a major transformation, with ChatGPT being at the forefront. As OpenAI rolls out its new advertising platform, marketers have a unique opportunity to reach a highly engaged audience in a new and innovative way. This guide will walk you through the basics of advertising on ChatGPT, from understanding the basics to launching your first campaign.

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The New Frontier of Conversational Advertising

Advertising on ChatGPT is not like advertising on any other platform. Instead of bidding on keywords, you’re tapping into the power of conversational AI to connect with users at the very moment they are seeking information and solutions. This new paradigm requires a new way of thinking about advertising, one that is focused on providing value and enhancing the user experience.

As OpenAI has explained, the goal is to create an advertising experience that is as helpful and relevant as the organic answers ChatGPT provides. This means that the most successful advertisers will be those who can create ads that are not just persuasive, but also informative and useful.

Getting Started With ChatGPT Advertising

While the ChatGPT advertising platform is still in its early stages, there are a number of steps you can take to prepare your brand for this new channel. Here’s a step-by-step guide to getting started:

  1. Optimize Your Brand for AI Discoverability: Before you can advertise on ChatGPT, ensure your brand is discoverable by AI. This means creating high-quality content that is easy for AI models to understand and interpret. Focus on creating content that is well-structured, informative, and authoritative.
  2. Develop a Conversational Marketing Strategy: To succeed with ChatGPT ads, think like a conversational marketer. This means focusing on building relationships with your audience and providing value at every touchpoint.
  3. Create High-Value Content: The key to success with ChatGPT ads is to create high-value content that is relevant to the user’s query. Think about the questions your target audience is asking, and create content that provides the answers they are looking for.
  4. Sign Up for the Waitlist: While the ChatGPT advertising platform is not yet open to everyone, you can sign up for the waitlist to be notified when it becomes available. This will give you a first-mover advantage and allow you to start experimenting with the platform as soon as it’s released.

Best Practices for ChatGPT Advertising

As with any new advertising channel, there will be a learning curve with ChatGPT ads. Here are a few best practices to keep in mind as you get started:

  • Focus on Value: The most successful ChatGPT ads are expected to be those that provide value to the user. Think about how you can help your audience solve their problems or achieve their goals.
  • Be Authentic: Authenticity is key in conversational marketing. Be transparent and honest in your advertising, and focus on building trust with your audience.
  • Test and Learn: As a new platform, ChatGPT will require a test-and-learn mindset. Be prepared to experiment with different ad formats, messaging, and targeting to find what works best for your brand.

How to Advertise on ChatGPT: Partner With the Experts

Advertising on ChatGPT represents a new and exciting opportunity for marketers. Understanding the basics of this new platform and preparing your brand for success will ensure you gain a significant competitive advantage and connect with your audience in a more meaningful way. The future of advertising is conversational, and it’s time to get on board. Get a free consultation.