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Looking for a fresh place to work remotely? In this vlog Eric, shares how you can work for free in luxury hotels. This vlog is part 2 of Eric's trip to San Francisco to speak as Nasdaq. Also,…
Full Transcript of The Video
Eric Siu: We're speaking at NASDAQ, gonna talk about marketing. We're gonna do some demos around marketing, growth tactics, tools. Right? But before we do that, got some phone calls first, right? Partnership call, going to see who can sponsor a Marketing School live event in October. Who else are we talking with? We've got another partnership call from a dinner, from a follow up last week that I threw in New York. See what we can do there, refer them some deals.
You can't just be an agency that says you do everything and in fact, you don't and you lie. And then the quality of your work goes down, and then your reputation goes down. It's better to find someone that knows how to do stuff and hand it off to them. Verify their work, verify their references, hand it off to them. And maybe even collect a percentage off of it, 10%, 20% if you're lucky, 30% if you're lucky. You can make it happen. And the other thing is, we're going to one of our clients in SF. I'm going to shoot a quick video.
So one of the biggest hacks, as you can see this is a really nice lobby. We're at the Fairmont in San Francisco. But, instead of working in a coffee shop all the time or like a dingy coffee shop in the area that you're not sure about, go to a nice hotel lobby. Take out your laptop and start working. It's a great area and sometimes you get to meet cool people too. And it's free to do it. I've never been kicked out of a nice hotel lobby. Coffee shop, that might cost you some money. Hotel lobbies are free. They're nice. Bring a bottled water, something. As long as you look presentable, they're going to assume that you're a guest or something and you'll be okay.
[inaudible 00:01:51] allows me to do, is it allows me to build a content page. So for those of you publishing content all the time, I just look at the RSSV for multiple blogs that we have, and it shows the dates, the title, the author as well. You can see everything that's put together and then our content managers or content writers can look at this, make sure that we're not duplicating efforts and we're also going to show them linking to related posts. It just keeps getting updated. I like to automate all this because whenever you got a human element to it, there's room for mistakes, right?
Lesson one, I basically can combine two presentations to fill up the time and then there's a Q&A. So always think about repurposing your content because we're producing so much content all the time. This opportunity came from me being at Collision Conference, which that was also an idea from podcasting initially. So everything kind of leads to another, one thing leads to another, right? So me being at Collision Conference, I met with [Collin 00:02:53], which you saw in the video at NASDEQ. And he's like, "Hey, come speak here." And it will lead to other opportunities as well. I think you just have to constantly be working at it. And then be building relationships with people. Not networking. Not networking, but building relationships with people. So the dinners that you see, things like that, speaking at different conferences, hosting events, things like that. They all help. I think whenever you're able to get people in person, it just makes a world of difference. I can tell you my conversion rate, from a sales perspective, is a lot higher in person. Maybe 60%, 70%, even 80% sometimes, depending on what I'm doing. And then, yeah. Other than that, converting through a phone, it definitely works, too. But just getting in person helps so much. So that's it.
You're making a result. First of all, breakfast egg omelet, egg white omelet, with potatoes, is not 2000 calories. Carne asada fries, one box, is 2000 calories. That's what I used to eat in college.
Speaker 3: [inaudible 00:04:07].
Eric Siu: Yeah, nice. I'm married, too. I'm from a Single [Great 00:04:13] and I host two podcasts. One's call Growth Everywhere and Marketing School and basically, I'm going to be talking about the three things that matter around growth, at least to me today. A, podcasting. A huge, huge, huge. 2, video, and 3, a bunch of marketing tools that are actually going to help you grow. There's so much content out there nowadays, people just start to follow each other's stuff and they start to give ancedotal things that they've read as evidence, when they actually haven't tested it themselves. So I actually think at the end of the day, you just want to be able to test your own stuff.
Collin: The beauty of equalizing access to education and the difficult part is I have to serve every vertical of entrepreneurs, so I have to give an umbrella approach to each concept. I can't just be like, here's how you success in MedTech.
Eric Siu: Well, if you're watching this and you're a really successful entrepreneur, Collin here, he's the guy to talk to, if you want to speak at NASDEQ in SF.
Collin: Yeah, I'd love for you to pay it forward, a lot of our community does.
Eric Siu: All right, before we get into Uber really quick, I want to talk about value based pricing. So one of our clients that we met with earlier this week, like, "Yeah, we want to build a billion dollar business unit." For Eric? My question is, how do you charge for that, if someone wants to build a billion dollar business unit? Charge based on value. If you make a million dollars from someone, what's to say you can't charge them $100,000, 10% or 20%, $200,000, right? Most people are like, "I'm going to charge a flat rate of $500 a month or something like that." And you end up screwing yourself. So, anyway.
Lesson is, the SEO tool that we're building right now, it's really simple, but we're charging it based on value and I'm showing people right now, early days, what it looks like. And then one guy looked at it yesterday and he's like, "Sold. Sold. Sold. Sold." And he's like, "Yeah. We're paying 80 grand for this tool right. We'll easily pay 30 this for." So, instead of charging $99 a month like how everyone else does it in the SaaS, if you're selling subscription, think about how much value you can add to people and charge based on value. So, that's the lesson.
Look at this? [inaudible 00:06:14]. Oh my good. Look at this, it's so dusty.
Speaker 1: What happened?
Eric Siu: I don't know what you're talking about.
[inaudible 00:06:33] ever clicked anything officially. That side.
All right, thank you. Nice meeting you, Paul. See you later.
Oh nice, cool. That's good. You probably need PR help, right?
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