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Full Transcript of The Video
Speaker 1: Okay this 5.1
Speaker 2: 5.1 let me record really quick, the screen recording, here we go, here we go.
I might go a little longer on this one since it's only one video.
Speaker 1: Yeah.
Speaker 2: K. Here we go.
Ready? Shall I let you sit?
Speaker 1: Yeah, I'm just going to set the framing on you.
Okay.
Alright, let's do it.
Speaker 2: Quiet today.
Speaker 1: Yeah. [inaudible 00:00:57]
Alright let's go.
Speaker 2: K. Here we go. Just trying to get a picture.
Ah here we go. This is good. This is good.
Alright. Recording. Here we go. The clap is the start.
Okay. So not let's talk about on page SEO. So there are a lot of factors around SEO and I can go on and on about it, but I'm going to try to distill the most important factors around it.
So again, when it comes back to SEO, just backing up for a second. SEO, the two most important factors are content and links. Now, there's over 200 variables when it comes to the search engines and we're talking Google here and are constantly making changes, things are always in flux. But what's really important to understand if we look at my screen really quick. You have to have a really good sit structure.
So think about it this way. If you are trying to distribute the power of ... Let's say you're trying to feed a bunch of people water. Okay. Let's say you have the king first and then you have the princes, the princesses and then you have the peasants, the workers, whatever. You want to be able to feed everyone. So what is the ideal structure for you to be able to pass that water or that food down a chain?
It's not just putting it into one concentrated area. You want to make sure that you open things up and pass things down like a hierarchy, so we're looking at the screen right here. You're basically, your homepage is your most powerful page for the most part. Most people are linking to your homepage. I think you have a good site structure that says, okay, maybe you have a blog, maybe you have the awards sections. Maybe you have a Contact Us section, but the way it works, it's very logical. It starts from the top and then you have these other side pages like one two, top page, one, two, three, four. The secondary pages.
And then you have pages that link to those as well and it just keeps going down. So, an easy way to think about it might be Zappos for example. So Zappos sells a bunch of different things. They sell shoes. They sell dresses. They sell so many different things, okay. So the way it might work, so Zappos.com, homepage. Zappos.com/shoes, category page. Zappos.com/shoes/nike, for example. Then you're getting a little more granular. Then you have Nike running shoes, and it just keeps going down.
That way it's very logical, because it's pointing search engines down and they can go down a path and you're kind of unclogging the gateways for them to find the pages that they need. Oftentimes what happens is when you don't have a good site structure, the search engines can't get around and they're just going to start to give up and then they're going to start to move on to something else. So sometimes people refer to that as optimizing your crawl budget and part of that is making sure that you have a ... Sorry I was going to sneeze ... Making sure that you have a good site structure.
So that's the first thing. Okay. So I'm not going to beat a dead horse with that. Now, what you can do ideally, if you're trying to work off of free tools, you don't want to pay anything. Is we've talked about Google Search Console, but using a tool like Google Search Console to find your crawl errors on your websites, making sure that you have your site map set up correctly, so that helps a lot. Sometimes what I've found in the past is when I don't have a site map, I added a site map, my traffic might jump up five, ten, fifteen percent or so.
Sometimes even more than that. So Google Search Console, they're trying to unclog your website, trying to find issues for you. Trying to find optimizations that you can make. Point them out for you, so you can, well, go on with your day and grow your search traffic. Also, you want to make sure you have Google Analytics installed and Google Analytics is actually getting better and better using a lot of you can call it artificial intelligence. They literally have a tool called intelligence that will tell you changes that have happened to your site and maybe suggest some things that you should do around that.
So it provides insights for you without you having to go in and dig for them. So Google has two really good for you there. The other thing, I'm going to recommend for you is Yoast SEO. With Yoast SEO, if you're using WordPress, for example, a lot of sites are using WordPress. It allows you to optimize your site without having to be techy. You can set up redirects, you can set up bread crumbs. Bread crumbs might be like, when you go visit a blog post, it might say, Home, Blog Post, Title of the Blog Post. So bread crumbs are those things that you can kind of click back and then it'll lead you back to kind of where you came from.
So bread crumbs you can turn on, taxonomies, media, content types, how you want your SEO to look. It can even sync up with your Google Search Console as well. So keeping things simple, those are three simple tools to use. Yoast SEO, Google Search Console, Google Analytics. And then, I mean, if you look at a site like Wikipedia, Yelp or Trip Advisor. These sites spend millions of dollars a year on SEO and it's really important because they want to make sure that they have hundreds of thousands, millions of pages. They want to make sure they make it as easy as possible, for the user and for the search engines to find the most important pages. So you can see right here, with the Trip Advisor. Let's say I want to go to flights, restaurants, I can go to this hotel over here. I want to see how that looks.
And up here you can see the bread crumbs. Okay. That's a really good example of on page SEO. You can go back to the city itself, you can go to Europe. It's really easy to navigate and these pages work out really well. Because there's a lot of user generated content. There's people writing stuff all the time and search engines will eat that stuff all the time.
So making sure you have a good site structure. Making sure you have good content coming all the time. Making sure you updating your content. Making sure you have links come in. That's a recipe for success when it comes to on page SEO. I'm not going to talk about the 200 factors. I'm going to make it really simple for you. Just focus on those things. Use the tools that I'm talking about and even when we look at our site over here, you want to go deeper. How do you make your site faster? How do you increase the dwell time on your site, which is how long people stay on your site. These are all SEO factors.
So if you want to look at the 200 SEO factors, you certainly can. You can just Google it, but you can look at our site over here. What we aim for is long form content, good headlines, making use of the H1 tag, trying to optimize for ring soon. There's just a lot of different nuances around it. But this is the high level around on page and well sky's the limit in terms of where you want to go next.
Speaker 2: 5.1 let me record really quick, the screen recording, here we go, here we go.
I might go a little longer on this one since it's only one video.
Speaker 1: Yeah.
Speaker 2: K. Here we go.
Ready? Shall I let you sit?
Speaker 1: Yeah, I'm just going to set the framing on you.
Okay.
Alright, let's do it.
Speaker 2: Quiet today.
Speaker 1: Yeah. [inaudible 00:00:57]
Alright let's go.
Speaker 2: K. Here we go. Just trying to get a picture.
Ah here we go. This is good. This is good.
Alright. Recording. Here we go. The clap is the start.
Okay. So not let's talk about on page SEO. So there are a lot of factors around SEO and I can go on and on about it, but I'm going to try to distill the most important factors around it.
So again, when it comes back to SEO, just backing up for a second. SEO, the two most important factors are content and links. Now, there's over 200 variables when it comes to the search engines and we're talking Google here and are constantly making changes, things are always in flux. But what's really important to understand if we look at my screen really quick. You have to have a really good sit structure.
So think about it this way. If you are trying to distribute the power of ... Let's say you're trying to feed a bunch of people water. Okay. Let's say you have the king first and then you have the princes, the princesses and then you have the peasants, the workers, whatever. You want to be able to feed everyone. So what is the ideal structure for you to be able to pass that water or that food down a chain?
It's not just putting it into one concentrated area. You want to make sure that you open things up and pass things down like a hierarchy, so we're looking at the screen right here. You're basically, your homepage is your most powerful page for the most part. Most people are linking to your homepage. I think you have a good site structure that says, okay, maybe you have a blog, maybe you have the awards sections. Maybe you have a Contact Us section, but the way it works, it's very logical. It starts from the top and then you have these other side pages like one two, top page, one, two, three, four. The secondary pages.
And then you have pages that link to those as well and it just keeps going down. So, an easy way to think about it might be Zappos for example. So Zappos sells a bunch of different things. They sell shoes. They sell dresses. They sell so many different things, okay. So the way it might work, so Zappos.com, homepage. Zappos.com/shoes, category page. Zappos.com/shoes/nike, for example. Then you're getting a little more granular. Then you have Nike running shoes, and it just keeps going down.
That way it's very logical, because it's pointing search engines down and they can go down a path and you're kind of unclogging the gateways for them to find the pages that they need. Oftentimes what happens is when you don't have a good site structure, the search engines can't get around and they're just going to start to give up and then they're going to start to move on to something else. So sometimes people refer to that as optimizing your crawl budget and part of that is making sure that you have a ... Sorry I was going to sneeze ... Making sure that you have a good site structure.
So that's the first thing. Okay. So I'm not going to beat a dead horse with that. Now, what you can do ideally, if you're trying to work off of free tools, you don't want to pay anything. Is we've talked about Google Search Console, but using a tool like Google Search Console to find your crawl errors on your websites, making sure that you have your site map set up correctly, so that helps a lot. Sometimes what I've found in the past is when I don't have a site map, I added a site map, my traffic might jump up five, ten, fifteen percent or so.
Sometimes even more than that. So Google Search Console, they're trying to unclog your website, trying to find issues for you. Trying to find optimizations that you can make. Point them out for you, so you can, well, go on with your day and grow your search traffic. Also, you want to make sure you have Google Analytics installed and Google Analytics is actually getting better and better using a lot of you can call it artificial intelligence. They literally have a tool called intelligence that will tell you changes that have happened to your site and maybe suggest some things that you should do around that.
So it provides insights for you without you having to go in and dig for them. So Google has two really good for you there. The other thing, I'm going to recommend for you is Yoast SEO. With Yoast SEO, if you're using WordPress, for example, a lot of sites are using WordPress. It allows you to optimize your site without having to be techy. You can set up redirects, you can set up bread crumbs. Bread crumbs might be like, when you go visit a blog post, it might say, Home, Blog Post, Title of the Blog Post. So bread crumbs are those things that you can kind of click back and then it'll lead you back to kind of where you came from.
So bread crumbs you can turn on, taxonomies, media, content types, how you want your SEO to look. It can even sync up with your Google Search Console as well. So keeping things simple, those are three simple tools to use. Yoast SEO, Google Search Console, Google Analytics. And then, I mean, if you look at a site like Wikipedia, Yelp or Trip Advisor. These sites spend millions of dollars a year on SEO and it's really important because they want to make sure that they have hundreds of thousands, millions of pages. They want to make sure they make it as easy as possible, for the user and for the search engines to find the most important pages. So you can see right here, with the Trip Advisor. Let's say I want to go to flights, restaurants, I can go to this hotel over here. I want to see how that looks.
And up here you can see the bread crumbs. Okay. That's a really good example of on page SEO. You can go back to the city itself, you can go to Europe. It's really easy to navigate and these pages work out really well. Because there's a lot of user generated content. There's people writing stuff all the time and search engines will eat that stuff all the time.
So making sure you have a good site structure. Making sure you have good content coming all the time. Making sure you updating your content. Making sure you have links come in. That's a recipe for success when it comes to on page SEO. I'm not going to talk about the 200 factors. I'm going to make it really simple for you. Just focus on those things. Use the tools that I'm talking about and even when we look at our site over here, you want to go deeper. How do you make your site faster? How do you increase the dwell time on your site, which is how long people stay on your site. These are all SEO factors.
So if you want to look at the 200 SEO factors, you certainly can. You can just Google it, but you can look at our site over here. What we aim for is long form content, good headlines, making use of the H1 tag, trying to optimize for ring soon. There's just a lot of different nuances around it. But this is the high level around on page and well sky's the limit in terms of where you want to go next.
