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So how should companies prepare for the generation change?
Meet Vidyard — a company which provides video hosting and analytics for businesses — Co-founder and CEO Michael Litt: He believes that Gen Zs have different ways of communicating… and more than anything, they love video.
The proof is in the numbers: According to Michael, emails which include video convert 4-8 times better than regular email outreach.
Learn more about how to appeal to Gen Z and how you can use videos to enjoy your business
This is a recording of a live broadcast of the Growth Everywhere podcast from Dublin Ireland at the SaaStock conference.
Eric Siu interviews today's top entrepreneurs and business leaders to discover tactics and growth secrets that will drive your business forward. Today's interview with Michael Litt, Vidyard CEO shares tactics around video marketing and how to market a company in the digital era.
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