For the first time ever, Google has made public the complete edition (160 pages!) of its Search Quality Rating handbook. This guide provides a summary of all the criteria needed for its in-house raters to effectively determine the quality of the pages that come up in the search engine results.
Unlike Google’s search rankings, which focus more on the mechanics of getting your website onto the first page of SERP via keywords, title tags, backlinks, etc., the purpose of Google’s Page Quality rating system is to ascertain whether or not a web page achieves its stated purpose.
The majority of websites are created to help people via authoritative information, clean page design, and plenty of well-written content—and these receive a high page quality rating. Other websites are created to harm, deceive or only make money off of users—so these receive a low rating.
This handbook was created based on what search users want, so to ensure that your website is getting the highest possible quality rating, check out the following Single Grain infographic, “Google’s Search Quality Rater’s Guidelines”:
Google’s Search Quality Rater’s Guidelines – An infographic by the team at Single Grain
Embed Google’s Search Quality Rater’s Guidelines on Your Site: Copy and Paste the Code Below