We know SaaS inside and out — we’ve worked with enterprise B2B and B2C software clients as well as startups. From a giant like Amazon to B2B platforms like Recurly and Lever, our experienced team has moved the needle for multiple clients.

While we have years of SaaS agency experience, we definitely don’t use one formulaic strategy for each client. We will use a unique combination of digital marketing best practices, growth hacks, cutting-edge technology and meaningful data to inform and customize our marketing blueprint for your business.

Finally, our location is in the heart of Silicon Beach — meaning we’re on the cutting-edge of the tech scene, up-to-date on SaaS marketing trends, and local to many of the SaaS businesses we work with.

Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address, or even raising brand awareness. For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform.

It completely depends on your particular product and buyer personas. Our team will work tirelessly to select the right platforms to grow your business, paying careful attention to which audiences are most likely to respond over a given platform.

No two strategies are alike, but in general, channels that offer you great ROI and a great path toward more monthly revenue:

• SaaS Content Marketing

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising (on platforms like Google Ads and Bing Ads)
• Social Media Marketing (channels like LinkedIn, Twitter and Facebook can be great for building brand awareness and even direct lead gen, particularly when using targeted ads)
• Email Marketing

• Referral Marketing

• Influencer and Affiliate Marketing

• Webinars and Online Events

• Partnerships and Co-Marketing

• Customer Reviews and Testimonials (on platforms like G2, Capterra, and Trustpilot)
• Community Building (like forums, social media groups)

There’s no set amount, and it depends so much on your company’s size, goals and budget. At Single Grain, we will create a customized proposal that suggests just how much money we believe you should dedicate to finding and securing new users through digital marketing.

Having said that, here are some general pricing structures and ranges you might encounter:

• Hourly Rates: Anywhere from $50 to $300 per hour or more, depending on the agency’s expertise and reputation.
• Monthly Retainers: From a few thousand dollars per month (e.g., $2,000 to $5,000) for smaller or more specialized agencies, to $10,000 to $50,000 per month or more for larger, full-service agencies.
• Project-Based Pricing: For specific projects like website redesigns, content creation or campaign development, agencies might charge a flat fee. These prices can range from a few thousand dollars to tens of thousands, depending on the project’s complexity and scale.
• Performance-Based Pricing: Where the fee depends on the results achieved, such as a percentage of the increased revenue or a commission on sales generated through their efforts.
• Custom Pricing: For unique or particularly complex projects.

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A SaaS marketing agency typically offers services like SEO, content strategy, creation & marketing, PPC advertising, social media management, email marketing, inbound marketing, influencer marketing, lead nurturing, market analysis, brand strategy, user experience optimization, data analysis and performance analytics.

To choose the best SaaS marketing agency, consider their expertise in the SaaS field, track record with similar companies, understanding of the best marketing channel, range of services offered, transparency in reporting and communication, and testimonials from past SaaS clients.

Hiring a SaaS marketing agency offers benefits such as specialized industry knowledge, access to experienced marketing professionals, ability to scale marketing efforts quickly (especially with marketing automation), fresh perspectives on your marketing strategy, and more time for you to focus on core business operations.

You bet! A SaaS marketing agency can certainly help with lead gen by implementing targeted marketing strategies such as content creation and marketing, SEO, PPC campaigns, social media advertising, and email marketing, all designed to attract and convert potential customers into leads.