We Have Driven Impact in the SaaS Industry

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Data-Driven SaaS Marketing Strategies to Maximize Your Software's Market Impact

Does this sound like your SaaS business?

  • You’re attracting a good amount of traffic to your platform, but your user sign-up rates aren’t hitting the targets.
  • You’re noticing a drop-off in user engagement or subscription renewals, which is negatively impacting long-term customer retention.
  • You encounter issues in user experience on certain devices, leading to a decrease in customer satisfaction and conversion.

Without effective SaaS marketing strategies in place, you might be missing out on significant opportunities for user acquisition and revenue growth each month. 

But a robust SaaS marketing strategy that addresses these challenges can lead to a substantial increase in new demos, user sign-ups and upgrades to your paid version — potentially boosting your revenue by 10-30% or even 50%.

Our team of SaaS marketing experts will create customized strategies for your brand using a variety of up-to-date SaaS marketing services to drive more site traffic, target the right leads, convert them into platform trials or demos and ensure that they become paying customers.

Our SaaS marketing agency has a proven track record of successful SaaS campaigns. We’ve helped major brands such as Nextiva, Drift and OptinMonster grow, and we can help your business grow, too!

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We Specialize in HIGH-ROI SaaS Marketing Campaigns

Our SaaS marketing strategy is tailored to understand users’ needs and address their challenges, ensuring that your software offers the right solutions that convert visitors into loyal subscribers.

We use smart, innovative, cutting-edge digital marketing strategies to find the right leads for your SaaS business, and can build marketing funnels that turn them into users. We’ll also leverage data analytics to establish performance benchmarks, content marketing to educate leads, and continuously refine each campaign for optimum results.

Single Grain’s online marketing team are experts in Facebook, LinkedIn, Instagram, TikTok and podcast advertising. Our SEO and content marketing teams drive more organic traffic, while our conversion rate optimization offerings entice users to convert. The outcome? Lower customer acquisition costs and increased profits for your SaaS brand.

As a B2B SaaS marketing agency, our suite of services includes:

  • SaaS Market Analysis
  • Paid Advertising
  • Qualitative User Feedback Surveys
  • User Segmentation Strategies
  • Software Feature Highlighting
  • Content Creation & Content Marketing
  • Paid Advertising
  • Social Media Marketing
  • Email Marketing
  • UI/UX Testing
  • Lead Generation/Demand Generation
  • And much more

Learn More About The Work We’ve Done

Common SaaS Marketing FAQs

And We Have the Answers

  • How are you different from other SaaS marketing agencies?

    We know SaaS inside and out — we’ve worked with enterprise B2B and B2C software clients as well as startups. From a giant like Amazon to B2B platforms like Recurly and Lever, our experienced team has moved the needle for multiple clients.

    While we have years of SaaS agency experience, we definitely don’t use one formulaic strategy for each client. We will use a unique combination of digital marketing best practices, growth hacks, cutting-edge technology and meaningful data to inform and customize our marketing blueprint for your business.

    Finally, our location is in the heart of Silicon Beach — meaning we’re on the cutting-edge of the tech scene, up-to-date on SaaS marketing trends, and local to many of the SaaS businesses we work with.

  • How is digital marketing for SaaS companies different from traditional digital marketing for other businesses?

    Traditional digital marketing for businesses often has many goals, including making a sale, earning an email address, or even raising brand awareness. For SaaS companies, though, almost every digital marketing dollar spent can be traced back to one unifying goal: to convince prospects to sign up for a free trial, demo or a paid version of your software platform.

  • What are the best SaaS marketing channels?

    It completely depends on your particular product and buyer personas. Our team will work tirelessly to select the right platforms to grow your business, paying careful attention to which audiences are most likely to respond over a given platform.

    No two strategies are alike, but in general, channels that offer you great ROI and a great path toward more monthly revenue:

    • SaaS Content Marketing
    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Advertising (on platforms like Google Ads and Bing Ads)
    • Social Media Marketing (channels like LinkedIn, Twitter and Facebook can be great for building brand awareness and even direct lead gen, particularly when using targeted ads)
    • Email Marketing
    • Referral Marketing
    • Influencer and Affiliate Marketing
    • Webinars and Online Events
    • Partnerships and Co-Marketing
    • Customer Reviews and Testimonials (on platforms like G2, Capterra, and Trustpilot)
    • Community Building (like forums, social media groups)

  • How much does SaaS marketing agency services cost?

    There’s no set amount, and it depends so much on your company’s size, goals and budget. At Single Grain, we will create a customized proposal that suggests just how much money we believe you should dedicate to finding and securing new users through digital marketing.

    Having said that, here are some general pricing structures and ranges you might encounter:

    • Hourly Rates: Anywhere from $50 to $300 per hour or more, depending on the agency’s expertise and reputation.
    • Monthly Retainers: From a few thousand dollars per month (e.g., $2,000 to $5,000) for smaller or more specialized agencies, to $10,000 to $50,000 per month or more for larger, full-service agencies.
    • Project-Based Pricing: For specific projects like website redesigns, content creation or campaign development, agencies might charge a flat fee. These prices can range from a few thousand dollars to tens of thousands, depending on the project’s complexity and scale.
    • Performance-Based Pricing: Where the fee depends on the results achieved, such as a percentage of the increased revenue or a commission on sales generated through their efforts.
    • Custom Pricing: For unique or particularly complex projects.

    Click the orange button to get your free consultation!

  • What services does a SaaS marketing agency provide?

    A SaaS marketing agency typically offers services like SEO, content strategy, creation & marketing, PPC advertising, social media management, email marketing, inbound marketing, influencer marketing, lead nurturing, market analysis, brand strategy, user experience optimization, data analysis and performance analytics.

  • How to choose the best SaaS marketing agency?

    To choose the best SaaS marketing agency, consider their expertise in the SaaS field, track record with similar companies, understanding of the best marketing channel, range of services offered, transparency in reporting and communication, and testimonials from past SaaS clients.

  • What are the benefits of hiring a SaaS marketing agency?

    Hiring a SaaS marketing agency offers benefits such as specialized industry knowledge, access to experienced marketing professionals, ability to scale marketing efforts quickly (especially with marketing automation), fresh perspectives on your marketing strategy, and more time for you to focus on core business operations.

  • Can a SaaS marketing agency help with lead generation?

    You bet! A SaaS marketing agency can certainly help with lead gen by implementing targeted marketing strategies such as content creation and marketing, SEO, PPC campaigns, social media advertising, and email marketing, all designed to attract and convert potential customers into leads.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Grow Your SaaS MRR

— Testimonials

Our Creds

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— Our clients love us

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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Grow Your SaaS MRR