In Episode #343, Eric and Neil discuss how to use polls to attract new customers. Tune in to learn how you can use polls to engage and interact with your customers and, at the same time, attract new leads!
Time Stamped Show Notes:
- 00:27 – Today’s topic: How to Use Polls to Attract New Customers
- 00:40 – Neil was looking to acquire advertising companies that do pay per click management
- 00:47 – Neil had a poll on his website asking if people spend money on Google AdWords or Facebook ads
- 01:03 – Neil got 401 responses with 51% answering “yes”
- 01:22 – Neil modified the poll asking how much people spend on paid advertising
- 01:35 – Most of Eric’s clients leverage paid advertising
- 01:56 – Neil told Eric how he can leverage his leads using polls
- 02:29 – You can get people engaged through polls
- 02:47 – A poll is a way to have a conversation with your customer and not just a form that needs to be filled out
- 03:21 – Eric is considering removing Intercom and using chatbots, like ManyChat
- 03:30 – Eric will also try using polls
- 03:40 – That’s it for today’s episode!
3 Key Points:
- Polls are a great way to engage with your customers and start a conversation.
- You can easily generate leads with polls—especially if you refrain from making it look like a form that needs to be filled out.
- A similar feature akin to polls is using Chatbots.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about how to use polls to attract new customers. Neil, you and I were just talking before we started recording today about polls that you started to use, so maybe you can speak to this.
Neil Patel: Yeah. I was looking to acquire an advertising company that does paperclip management. I ran a quick poll on my website and I always think that most of my readers purely do SEO and the free type of online marketing. My question was do you spend on Google ad words or Facebook ads? It was just a simple yes or no. What I quickly learned was I had 400-and-something responses, and roughly 51% said yes they spend money on paid ads. I'm like what the heck? I'm like how is this possible because barely any of my articles are on paid marketing. Then from there I modified my question to do you spend money on Google ad words or Facebook ad, yes or no, and if they click yes it would be how much do you spend? I was talking to Eric and I was like Eric, how many people on Single Green are paid advertisers. He's like dude roughly 60% of our website visitors leverage paid advertising. On top of that I think you were mentioning what percent of your income comes from paid advertising Eric?
Eric Siu: 60-70%.
Neil Patel: 60-70% of his consulting income comes from helping people with their paid management services. And the turn on those users are probably a lot better than the SEO ones, right?
Eric Siu: Way better.
Neil Patel: I was telling him I'm like you know what a great way to leverage leads are? He should just throw up a poll on his blog and website and just say do you spend money on Google ad words or Facebook ads, yes or no? If they click yes, you ask how much. And then after they put in how much, the next question would be would you like to fine tune your ad budget, make more money while reducing your spend? You just have them put in their name, website URL, and the rest of their information if they want to talk to someone. That's a great way to quickly leverage leads, you're getting people engaged. And then from there you already know their ad budget and you can figure out which ones you want to follow up with. But I'm like polls are so interacting and engaging kind of like quizzes, it's a quick way to generate leads.
Eric Siu: That's the main thing. I think the key point that I want to harp on is the fact that you're able to engage them because you're actually having a conversation with them. If yes, then move into the next phase. If no, then like okay goodbye or maybe you can check out some other content. Most polls that you see out there it's like please fill this out, and you just hit some radio buttons, and you're done with it. But I think what Neil's talking about here is kind of similar to the concept of the messenger bots we talked about earlier. You're chatting with people, you're talking with them, you're having a conversation and that becomes different. I'm definitely going to try this out on my site because I can fine tune some of the intercom messages that we have. I was actually considering removing intercom and swapping it out for completely going after chat box, or many chat, but maybe I'll test this out, and the results will be different. I can report back on this when I actually finish testing. Neil, anything else?
Neil Patel: No, that's pretty much it on my end.
Eric Siu: All right, so that is it for today and we will see you tomorrow.
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