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In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: How to Get Your First 1,000 Facebook Fans Without Paid Ads
- [00:36] Facebook is still important because they link back to other social media apps.
- [00:58] Blast your email list or whatever social assets that you have.
- [01:12] In your very first email, link to your Facebook page.
- [01:24] Use an exit pop-up on your website. For this, Neil likes to use Hello Bar on his Quick Sprout site.
- [01:33] Using this tactic, Neil gets about 1,000 fans per week
- [02:00] Think about who you can partner with for things like joint webinars; this will expand your reach.
- [02:40] You could get 50-100 more followers/subscribers doing collaborations.
- [02:58] If you want a lot of fans, join Facebook groups that relate to your business and participate. This means that you have to get in on conversations or even start them.
- [03:32] You can take shortcuts, but shortcuts won’t get you loyal fans.
- [03:41] “Give before you ask.” -Neil Patel
- [03:47] Neil and Eric give a ton of free advice in order to get return customers and to build an active and enthusiastic fan base.
- [04:17] Eric thinks giveaways are helpful to building a fanbase. KingSumo or Vyper are great ways to facilitate this.
- [04:59] Neil likes content gates: he blocks off certain content and makes it “premium” content that is only available to Facebook fans.
- [05:28] That’s it for today!
- [05:30] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!
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The post How to Get Your First 1,000 Facebook Fans Without Paid Ads | Ep. #522 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we are going to talk about how to get your first 1000 Facebook fans without paid ads. First and foremost, why is Facebook still important nowadays? Because guess what, they have most of the attention on Instagram, on WhatsApp, on Messenger, on Facebook as well, but we're just going to be talking about the Facebook page in this context so I think it's still important because you can do Facebook Live, things like that. You can build a community. All that kind of good stuff.
The first thing is the simple stuff. Blast your email list or whatever assets that you have. Your social followings, things like that. I would also say in your initial, when you're collecting emails and you should be collecting emails, the very first introduction email you get them to connect with your page. You say, "Hey, follow our page." That certainly works well. That can probably, I mean just using the assets that you have right now should get you to maybe 50 or 100 people just out the gate.
Neil Patel: Yeah, in addition to doing the email blast on your website you can use Exit Popup. I do this with Hello Bar on my Quick Sprout site and I try to get them to subscribe to the Facebook page. I generate over a 1000 fans a week just from that one simple tactic and if someone's on your website, they're a perfect fit to subscribe to your Facebook page. They like what they see. Why not get them continually to come back to your website? And yes, you can collect emails and that's great and all but you also want people to follow you on all the channels including Facebook so just do an exit popup on your main site and ask them to subscribe on your Facebook fan page.
Eric Siu: Yeah, and so the other things is, I mean think about who else you can collaborate or who else you can partner with. You don't necessarily need to run paid ads but let's say you want to do a joint webinar for example with somebody else. Your main call to action is to get them to follow your Facebook page. You can definitely do that. In some cases it makes sense to drive them to an email but in some cases like you want to build your Facebook page up quickly, maybe you keep the CTA or call to action just focused on Facebook for the next two, three months or so and you will easily get to that 1000.
You're working with people that have, lets say you're collaborating with someone that has maybe a 5000 or 10,000 person email list. Obviously you want to work with someone that's around your range and you do a joint webinar and you're probably going to get a couple, 50 to 100 people per webinar that you do. Maybe even more than that depending on the size of the list. But not even just focusing on a joint webinar but what kind of collaborations can you be doing with people? Whether it's a YouTube collaboration or something else and just make sure that the CTA is focused on Facebook.
Neil Patel: Yeah. In addition, people forget the basic things like participating. If you want a lot of fans, go to all the other similar fan pages and groups within Facebook, join them and participate by leaving detailed cons. I'm not talking about a line or two lines, I'm talking about paragraphs. People will be like, "Oh, who's this Eric? Who's this Neil? Oh, this is their fan page? Oh, let me like it, let me follow them." Just because if you provide a ton of value and people are like, "You're amazing," they're much more likely to follow you. And everyone when I talk to them and they want to get more Facebook fans, especially when they don't want to spend money on paid ads, they're trying to figure out shortcuts.
Yes, you can do a shortcut but the shortcut's not going to get you amazing high quality fans. You want amazing fans, participate. Take some time to help other people out. Give before you ask. That's the simple strategy Eric and I have both used to build our careers and our audience. We don't just go up to people and be like, "Oh, you want marketing advice? Pay me." No, we give them a ton of free advice and we don't just do it in one or two sentences. We make sure they're walking away with so much amazing information that they're happy. We don't care if they can afford our services, we just want to make sure they're left with a good taste in their mouth because that's going to create that virality in which they're going to like our fan page, they're going to be evangelists and tell all their other friends to follow us as well.
Eric Siu: Yeah. And the other thing I'll add as well is giveaways. Giveaways are really good. You can use KingSumo Giveaways. When you run a giveaway to your list and one of the options is to follow your Facebook page or you can even use Vyper, that's V-Y-P-E-R.io, both of these are really good. You can even, when you run a contest you might have a giveaway. Let's say for example I'm giving away marketing books and you have a bunch of people sharing it but if they want to get more entries they can follow your Facebook page. That's certainly one way of doing it because people want as many entries as possible assuming it's a good giveaway. Giveaways are definitely strong and I think the other thing that's escaping my mind right now that you could be doing, maybe it'll come back in a little bit. Neil?
Neil Patel: Yeah, the other strategy I like using, and this is really simple, content gates. I block off some of my premium content on my blog. I don't do this this much these days and if someone wants access to it I make them fan me on Facebook or YouTube or any of those channels. It works extremely well. You'll get a ton of Facebook fans and people won't be upset because they're getting premium content in exchange for becoming your Facebook fan.
Eric Siu: Yep. I can't remember the other one so maybe another day but that's it for today but before we go we have a special giveaway for you. Just go to singlegrain.com/giveaway and we will see you tomorrow.
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