Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sui.

Eric Sui: Welcome to another episode of Marketing School. I'm Eric Sui.

Neil Patel: And I'm Neil Patel.

Eric Sui: And today we're going to talk about how to exponentially increase your social media traffic. Neil, why don't you kick things off?

Neil Patel: Yeah, so, if you really want to exponentially increase your social media traffic, one simple strategy that you could end up doing within your content, block off specific pieces of content and make people Tweet it out or share it on Facebook to get access to the rest of the information. I found that it's a great way to literally get seven to ten times more social media traffic from your blog post, right? So before, if you were getting a hundred visits from let's say Facebook and Twitter combined for each blog post that you write, this is an easy way to get to seven hundred to a thousand per blog post.
So don't block off everything. The first few paragraphs within the content of your blog post should be free, but there should be premium sections. It could be list to download, or a cheat sheet. Make people share that post to get access to it. A lot of people are like, "Oh, no. Put it in your email address to get access to this." I know many cases that like doing it where they had to share the content to get access to it or, if there's some stats or interesting information, or the bottom half of the post could be blocked, make them share to get access to it.

Eric Sui: Yeah. What I like to do here, and so let's face it, right? These social media platforms they run advertising on them, they make money through advertising, and it's getting more and more expensive. And organic reach is becoming tougher and tougher. So I still like using paid and so here's what you can do. If you're starting with a smaller budget first, even with ... just by spending a couple of dollars a day boosting post, you can drive more clicks to your site. So focus on driving clicks to your website, or page views from like Facebook, for example. Or I mentioned in an earlier episode, I like using Twitter ads because it's so cheap right now. We're talking one to three pennies or so for an actual view on a page, and they're staying for a minute or so, and then the actual cost for acquisition to acquiring an email is still pretty cheap. So I would consider that traffic engaged. So where can you arbitrage kind of the, kind of what makes sense in terms of what numbers you're trying to hit for your business from a paid social perspective. Right?
And so, what we're trying to do with a new video series that we have coming out in January or maybe even February is, we're going to allocate a certain amount of dollars to YouTube. And let's say our goal is to get to 100,000 views per video, right? And let's say we end up spending $30,000 or whatever, and then we end up getting, I don't know, 900,000 to a million views or so. That's going to help us get what we're looking for. But you're probably thinking, "Well, you know, we don't have that kind of money," which is fine. You can still spend a couple of dollars per day. But for us, it's definitely worth it because we've seen these other people run ads towards [Gary V? inaudible 00:03:10] videos, for example, and those are actually fairly effective because I actually end up subscribing to their channel watching more. You know, we're trying to exponentially increase our traffic, we're definitely getting it. But we're also getting side benefits as well, such as email subscribers and things like that.

Neil Patel: Yeah. The other [inaudible 00:03:25] I love using with social media is, if you're just trying to get more social traffic, why not promote your Linkedin, Twitter, Facebook, YouTube all with each other. So on my Facebook I tell people a lot of times to follow me on Twitter, and vice versa. By doing that, each social channel has more clout. So then that way, when I'm trying to get more social traffic, it's so much easier, right? I have more followers and fans. And then there's a higher likelihood that someone's going to see my content.
The other thing I do is, I put remarketing pixels on my site so then that way whenever people are on Facebook or YouTube, they're seeing my ads. I'm getting them to follow me all over the web, not just on my website, my email list, but also subscribe on YouTube, Facebook, Twitter, et cetera. That way I'm reaching out to the same people multiple times. I've talked about the rule of seven in marketing before. Someone sees you seven times, they're much more likely to convert. By having the same followers on Twitter or Facebook, et cetera, you'll find that they're much more likely to share your content and keep coming back to your website.

Eric Sui: Yeah. The tool I really like is Meet Edgar, and I've talked about this a couple of times. I like Meet Edgar because it allows you to schedule. Let's say I have an interview podcast and the episodes are all evergreen. Well, I can schedule them into Meet Edgar and then you can just keep repeating over, and over, and over across Facebook, Linkedin, Twitter. I think even like Instagram, for example, right, even though that's more of a kind of separate thing. But you actually can schedule those posts too. So you schedule all of that stuff in and it just keeps repeating over and over. Of course, you're going to get more social traffic. It just makes sense. And then you don't have to have someone kind of manually doing it all the time.
Now, in the same vein, you can use something like IFTTT or Zapier. When you have a new post come out to your blog, for example, you can have it set up where it pulls from the blog RSS feed and it automatically Tweets out or posts to Facebook at the same time. That way you're going to get more social traffic at the end of the day. So don't neglect these tools cause they do work.

Neil Patel: Yeah. And one thing about those tools, they can actually hurt your traffic as well. So, if you're using things like Hootsweet and Buffer to schedule your Facebook posts, you'll get way less reach than if you use Facebook's own tool. So don't go out there and using these tools blindly. They're great and amazing for things like Twitter. And, like as Eric mentioned, we use them heavily. I used to Tweet once a day or a few times a day, and now I've scaled it all the way up to forty times a day. In some months I can get well over 30,000 visitors a month just from Twitter because I'm tweeting so much more often. Yes, you have followers and they're not always going to see your content. So an easy way to get more traffic is just continually messaging them more and more information.
Like, I'll take posts that I wrote a year ago and share them again on Twitter. I don't care that they're a year old, they're still good, high quality, they're evergreen. So why not continually share them so you can get more and more traffic.

Eric Sui: Yup. So, before we go, we have a special giveaway for you. Just go to singlegrain.com/giveaway and check it out, and we'll see you tomorrow.

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