In Episode #403, Eric and Neil discuss how to build a personal brand. Tune in to learn the difference between a corporate and personal brand. You’ll also hear how Eric and Neil built their own personal brands up to where they are now.
Time Stamped Show Notes:
- 00:27 – Today’s topic: How To Build A Personal Brand
- 00:41 – Building a personal brand opens up a lot of opportunities
- 01:00 – Neil had met various billionaires while building his personal brand
- 01:25 – Neil learned that you’re not going to build your personal brand unless you’re marketing yourself daily
- 01:44 – There’s a difference between a corporate brand and personal brand
- 01:54 – Corporate brands can be sold
- 02:05 – Michael Jordan, which is already a personal brand, cost millions and there’s just one of him
- 02:23 – If Michael Jordan passes away, his personal brand will be gone too
- 02:31 – Corporate brands will just continue to increase their market price
- 02:47 – Eric started his personal brand by way of his podcast which had single digit downloads
- 02:59 – When you put your content online, you constantly get better and can see what is getting the attention
- 03:20 – Gary Vaynerchuk has all the attention now and he’s all over social media
- 03:36 – He has 8 people in his personal marketing team
- 03:48 – He’s always trying new things
- 03:56 – Start slow, be consistent and gradually expand
- 04:03 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:45 – Go to SingleGrain.com/giveaway for multiple entries
- 05:00 – That’s it for today’s episode!
3 Key Points:
- Consistency in marketing yourself is what builds a personal brand.
- While you can’t really sell your personal brand, it opens a lot of opportunities for you.
- Update your online channels everyday and continuously grow your online presence.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Speaker 3: And I'm Neil Patel.
Eric Siu: And today we're going to talk about how to build a personal brand, and this is something that is actually important to both of us, and Neil's being doing it for a very, very long time. Neil, why do you think a personal brand is important, and why do you do it?
Neil Patel: It's funny, I think it opens up a lot of doors, it can produce revenue, more so personally it can help you get jobs. If I had to do it again, funnily enough, I would focus on a corporate brand instead of a personal brand. I think it would have made me way more money. It's important because it opens up a lot of doors and it gets into meetings. In business, I've met with countless billionaires, literally billionaires, who are like, "Yeah, I read your content. I want to hire you." I've gotten ridiculous offers where people were like, "I'll give you 3, 4 million, 5 million, 6, 7 million to work for me full time." It's not my cup of tea, because I hate being a 9-5 employee, but if I never had that personal brand, I wouldn't get those opportunities.
But yeah, it's really effective, and the one thing that I ended up learning through the whole process is, you don't build a strong personal brand unless you're consistent with whatever you're doing to market yourself. Whether it's participating on social web, or blogging, or podcasting, or releasing videos, consistency is what builds a personal brand.
Eric Siu: Yeah, and the other thing, what's interesting is you mentioned there's a big difference between corporate and personal, so why would you go corporate? What's the difference between corporate versus personal?
Neil Patel: I don't know too many people who can sell their personal brand, but a corporate brand, you can sell. Michael Jordan is only as good as Michael Jordan, right? He's done actually exceptionally well, probably one of the best personal brands out there, but keep in mind Michael Jordan is worth hundreds of millions, maybe if he's lucky, a billion. Corporations on the other hand, like Coca Cola, Pepsi, they're worth hundreds of billions and there is a lot of them. There's not too many individuals with strong personal brands that are worth billions of dollars. You can sell a corporate brand. Once Michael Jordan passes away, that's sad, right, his brand diminishes. It don't know who created Pepsi or Coca Cola, yet they'll still be worth hundreds of billions of dollars, ten, fifteen, twenty years from now.
Eric Siu: Boom. Should have done another episode on that, but it's okay. In terms of how to build a personal brand, I think Neil touched upon the most important thing, and we've talked about this over and over. Just to give you an example again, the first year of doing my first podcast, nine downloads a day, but you just keep going, you keep going, and the thing with consistency is that eventually you're kind of forced to get better. You're being held accountable to get better too. When you're putting stuff out there all the time, like let's say you're doing a vlog, let's you are doing again audio, or let's say you're writing, you're forced to get better, you're forced to learn, because you don't want to just continue to suck, right?
You put in the hours, you get better, and then eventually you learn how to diversify into other areas where the attention is. The guy that does this really well right now is Gary V, he's across all channels. Even though he doesn't like to write, he has a writer that writes for him on his blog. His team, he actually has three video people, at least three video people, that's just dedicated to him, and more.
Neil Patel: Someone was telling me the other day he has eight people in his personal marketing team.
Eric Siu: Exactly. That's what I heard, and I have a friend that follows him really closely, and yeah, it's pretty amazing what he's put together there, but they're just always on top of things. They're always trying new things, and so yeah, I think that's another good takeaway. Think about where the attention is for the people that you're trying to reach and then go there, but start small first, be consistent, and then once you start to get it going, start to expand into other areas.
Neil Patel: I don't really have much more to add on my end.
Eric Siu: Great. So, before we go, we have a one year annual subscription of Crazy Egg that we would like to give away. This is worth close to $1,200, and before I give you the details, Neil, what is Crazy Egg?
Neil Patel: Crazy Egg is a visual analytics tool. If you're not sure why people are coming to your website and they're not converting into customers, or not enough of them are converting into customers, Crazy Egg will help you fix this. It will show you visual reports on where people are getting stuck, how they're scrolling, what they're clicking on, what they're not. From there, you can modify your marketing and your messaging, from design to the text, within Crazy Egg using the WYSIWYG editor, and you can even run split tests to ensure that your changes are maximizing your sales, leads and revenue.
Eric Siu: Great. If you want to get on this, just go to singlegrain.com/giveaway, and we're giving away one of these every single week. The cool thing is that you can get multiple entries, so just go to singlegrain.com/giveaway to learn more, and we will see you tomorrow.
Speaker 3: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. Don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.