In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Use Social Media to Dominate Google’s Search Results
- [00:40] You have to create a lot of content.
- [00:50] You can use social media to rank for your brand, but also for a lot of other keywords or terms.
- [00:56] If you search for anything, Google will also bring up Twitter results.
- [01:30] By participating in all social media sites, you can show up for everything!
- [01:45] Eric helped an alarm company push up the results for their social profiles and buried their one negative Forbes review.
- [02:35] Link to your social profiles from your website.
- [02:52] The domain authority to these sites is so high already, that Google will push the results higher.
- [03:08] Participate actively on social media.
- [03:24] Make sure you engage other users on social media.
- [03:48] Listen to Eric and Neil’s episode about getting your social media profiles up and running/link building.
- [04:00] Make sure you cross-promote your social profiles once per month.
- [04:20] Get personal: social is meant to be about you. Talk about your team instead of the product.
- [05:00] That’s all for today!
- [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
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The post How to Use Social Media to Dominate Google’s Search Results | Ep. #646 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about how you can use social media to dominate Google's search results. Neil, how the heck do you do that?
Neil Patel: Yeah, so if you want to dominate the first page of any term that's related to your company or your brand you have to create a lot of content. And everyone's like, "Oh, I can't create 10 websites. I don't want my competitor's to rank for my name." What you'll find is not only can you use social media to rank for your own brand name but you can also use it to rank for a lot of other terms. Like if you look at cards right, or carousels especially, or Twitter, if you search for anything, you're seeing a lot of tweets coming up because Google has its whole carousel full of tweets and it's a great way to take up real estate.
For example if you Google Neil Patel, make sure you click on my domain name because I don't want you to click on some other random stuff and reduce my SEO score, but nonetheless you can see a box full of tweets with other content. It's from me. And you see the same thing with when you search for my name my LinkedIn profile's ranking, my Facebook profile's ranking. By participating on all these social profiles, you can dominate the first page of Google because they rank them really well. Not just for personal brands but also for corporate brands.
Eric Siu: Yeah, I mean this also helps you from a reputation management perspective too. There was a brand we worked with, a large lawn company brand and they have a negative result coming from Forbes and all we did was we helped pushed the negative, the positive rankings they had up like social profiles and thank god they had a couple of social profiles and then what happened was the negative one actually went down. You can think about using it from a defensive perspective too but I'm looking at Neil Patel dot, well just Neil Patel and yeah, I mean he's got YouTube, he's got his Google News up there, he's got Twitter. And also his image is too even though one of the images is his partner, I don't know why, but he's got a lot of real estate there and it's just good to own that real estate so you can stop any negative stuff from popping up.
Neil Patel: Yeah, so let's do something interesting now Eric in which if you guys want your social profiles to rank higher, we're going to go over some things you can do to boost the rankings for these social profiles because just creating them isn't enough and we'll keep going over some tips. The first one, link to your social profiles from your website. It'll show that it's very relevant to the company site and will also help boost the rankings.
Eric Siu: Yeah, I mean, that's what I would have given. Link to them. Build more links to them to if you want them to rank even higher. And the great thing about these social profiles, this is not really a separate answer, this is Neil's answer, is that the domain authority of these sites is so high already that when you link to them you're just giving good signals to Google that this is relevant and they're going to be able to push it higher. Again, I'm just talking about owning the real estate.
Neil Patel: All right, I'll go with number two then for Eric because he added to mine. Number two, participate on these social profiles. Just creating them and not placing content on a regular basis isn't going to do you well. You got to participate, you got to make sure you're posting content each and every single week if not multiple times a week.
Eric Siu: I have nothing else to add.
Neil Patel: All right, I'll keep going. Number three, make sure you engage. You know that one. All right, talk about engaging.
Eric Siu: All right. Yeah. Make sure you engage. Make sure you actually respond to people that are commenting. Make sure that you are engaging with people that maybe they posted something that resonates with you. That way you actually have a real social account. But I think the reason I was struggling to come up with the answer is because this seems like very duh stuff to me so the thing I'll add for you is just how do you get ... Listen to our past podcasts on getting basic link building going and basic social media going because to me, I shouldn't be doing this but I just keep thinking that this is duh stuff.
Neil Patel: Yes, but a lot of you guys don't do it. And another thing to do is every month make sure you promote on Facebook. Say, "Hey, follow me on Twitter, YouTube," et cetera and do that vice versa on all the social profiles. What you'll find is they'll all become more popular and as they become more popular they'll all start ranking higher and higher. And the last tip that I have for you is get personal. What I found that really helps boost the popularity of these social profiles, which cause them to rank higher, is when people get personal and here's what I mean by that.
Social is meant to be about you. Even if it's a corporate brand it's about to be about the team, the history of the company. You need to post personal stuff on there or stuff that's more emotional. You can use story telling, you can use videos, whatever it may be, but by getting more in touch with your fans what you'll find is you'll get more engagement, more likes, more people following you. They'll become more popular. Google Chrome probably will see more people are visiting them and as they see that they'll probably rank them higher as well even though no one knows how much of these signals they actually use to rank sites.
Eric Siu: All right, that's it for today. But just go to singlegrain.com/giveaway to check out our marketing tools to grow your business and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
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