Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490

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In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at.

Time-Stamped Show Notes:

  • [00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach
  • [01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools.
  • [01:54] These tools are ok to use with Twitter.
  • [02:19] They ultimately recommend to avoid using tools and post manually.
  • [02:20] That’s it for today!
  • [02:22] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool.

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The post Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to marketing school with your instructors [Neil Patel 00:00:16] and [Eric Sue 00:00:18]

Eric Sue: Welcome to another episode of marketing school. I'm Eric Sue

Neil Patel: And I'm Neil Patel

Eric Sue: And today we're going to talk about how buffer and Hootsuite are hurting your Facebook reach. Neil.

Neil Patel: Yeah, so what most people don't know about Facebook is they have their own tools to publish content, and if you're on Facebook, what do they do? Facebook makes money from the visits that you're creating. Ad revenue, there's a higher chance that you're going to end up clicking on Facebook one of their ads, and engage, and stick on there and check out what your friends are doing.
Now, on the flip side, if you're just using tools like Buffer and Hootsuite and you're never logging into Facebook to schedule, what happens to Facebook? They don't make ad revenue from you. Now what we've noticed, we've done a lot of tests on this, when we use Buffer and Hootsuite to schedule posts, it doesn't get nearly the amount of engagement versus when we post live on Facebook, or use Facebook's own publishing tools.
And there's a huge re shift here. I'm talking about more than double to triple. So if you want to schedule posts, use the tools that Facebook's providing, within their own website, to schedule posts. You use Buffer and Hootsuite, your reach just tanks by two to three X.

Eric Sue: The only thing I'll add here, I really don't have any ... I agree with that, there's not much to say around, or add to that, but I will say you've got to make sure, whoever's managing your social media, it is with in the process where if you're posting to Facebook, for example, It's going to be defined in a documentation that you're not using Buffer, you're not using Hootsuite, you're not using Meet Edgar right?
That's assuming you care a lot about your Facebook reach. Now you're okay probably using with other stuff like twitter, for example, but if organic Facebook reach is really import to your page, or you have a couple hundred thousand, or a couple million likes on it, this might be something to consider. You just have to build it in where it's fool proof. Where is somebody else plus and plays, somebody leaves for example, you have the next person coming, they understand that they can't herd your reach by using a tool like a Buffer, or a Hootsuite. Neil, do you have anything else to add here?

Neil Patel: No, just avoid using the tools and doing it manually.

Eric Sue: Great, that's it for today and before we go we have a 90 day free trial of crazy eight to give away to each and every one of you, just go to singlerain.com/giveaway to learn more, and you can also learn more about how we're giving away a one year annual subscription or making that available to win for one lucky ... or many winners, yeah. Anyway, that's it for today, see you tomorrow.

Speaker 1: This session of marketing school has come to a close. Be sure to subscribe for more daily marketing strategies and tactics, to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right her, on Marketing School.

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