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In episode #509, Eric and Neil give 5 tips on how to become the best marketer. Tune in to hear their insightful list and why retaining new information is an important facet.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: 5 Tips to Become the Best Marketer
- [00:34] Tip #1: Run an experiment every single week.
- [00:49] At Crazy Egg, they used to have people sign up using Google Authentication, which increase conversions by 30% because it was so much easier.
- [01:14] Because people are now worried about privacy, just asking for name, email, and password is more effective.
- [01:29] Tip #2: Create your own Mastermind (a group of like-minded people who come together to learn what they don’t know)
- [01:51] Find a few people in your area and meet up about once a month.
- [02:28] Tip #3: Learn from other podcasts.
- [02:37] Podcasts with founders usually reveal growth numbers and how they got there.
- [03:45] Tip #4: Create content! Creating content helps you articulate your thoughts.
- [04:20] Tip #5: Pay for information.
- [04:35] If you pay for information, it forces you to actually retain and appreciate the info. Because you have absorbed this information, you are then able to go implement it.
- [05:05] That’s all for today!
- [05:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we're going to talk about five tips to become the best marketer, so Neil, you're starting.
Neil Patel: Tip number one, I've discussed this is the past: run an experiment every single week. Marketing constantly changes. If you don't keep up with trends, you won't do well anymore. What works years ago, doesn't necessarily work now. I remember with Crazy Egg, we used to do something where we would force you to sign up using Google authentication in which you wouldn't have to enter in your email and password anymore because Google would just provide us the data. That drastically increase our conversions by over 30%.
Nowadays, people are worried about privacy. If we didn't continue to run experiments and retest that, we would be losing money because now, we found out, having that and requiring that reduces conversions. Just asking people for their name, email and password gets you more sign ups; at least, paying sign ups than forcing people into Google authentication, so constantly run one new marketing test a week, even if they feel that's okay, you're constantly learning so you can be the best marker out there.
Eric Siu: Number two: join or create a mastermind. A mastermind is a group of likeminded people whether it's marketers or entrepreneurs. I've been a part of masterminds for the last couple of years, and you just learn things that you don't know. You don't know what you don't know and these masterminds help you uncover these things, which is really powerful.
You can create your own mastermind. Let's say you're someone newer and you're starting out. Maybe you find five to seven people in your area, you meet once a month and you make sure you follow a very specific agenda. Maybe someone is put on the hot seat where you talk about their business; the struggles they're going through. Everyone gives their feedback as well, or you can join a more expensive mastermind like a DigitalMarketer War Room, which is $25,000 or Russell Branson's mastermind, I think, also $25,000 for the year.
You just want to make sure that you're around people that have the same motivation that are really smart, and in the marketing context there is a lot of these people that get together all the time just because they know, if they get that one tip, it can easily make them six or seven figures or even eight figures.
Neil Patel: Number three: you got to learn from other podcasts. Here's why I say podcast versus blog articles or videos or anything like that. Podcasts, with founders, usually reveal some of their growth numbers and how they got there. For example, Eric has a Growth Everywhere podcast, he interviews entrepreneurs and they talk about how they grew; we have Marketing School; Russell Branson has his own podcast where he talks about marketing and the list keeps going on and on.
When you listen to these podcasts, especially from the ones from your competitors or other people within your niche, a lot of them start sharing what they've done right, what they've done wrong, their experiments, what's not working anymore. The cool part about this is, when you're trying new things as a marketer, if someone already shows you, "Hey, this is working." You hear that two or three times, it's probably something you want to try first versus try that last, so go and listen to founders and other marketers just talk. It's totally different than the blog articles because the blog articles are more tactic-based like, "Here's how you grow your traffic: step 1, step 2, step 3. There's tons of those articles, but when it's a podcast, someone's breaking down, "Oh, here's the specific thing we did to grow by 10%," or, "Here's how we got our customers to pay double the amount of money." That's the advice that's really going to help you improve as a marketer.
Eric Siu: Number four. This seems very basic but here's part of the reason why Neil and I create so much content. Creating content helps you articulate your thoughts, so it basically makes sure that it entrenches your thoughts where when you don't articulate your thoughts something you're not as clear or something things become murky, but creating content all the time, doing this every single day during the interviews, Neil speaking all the time. That's how we become better because we're learning but then we're also reinforcing it at the same time.
It's really important that you have these systems in place where you are creating content that's going to help you with your brand, great but it also helps you become a better marketer.
Neil Patel: Last but not least: pay for information. You can go buy courses, e-books that teach you more about marketing. If I told you to go read a blog, you're going to say, "Yes." I'm like, "Yes, this is will help you become the best marketer out there," but most of you are going to read a few articles and then you're going to stop. If I told you read this paid blogs and then you paid money to read the content, what will happen at the end is you're going to be like, "Wow, this stuff is really amazing, I went through all of it, I implemented it."
You know what the difference is? Mindset-wise, you're like, "I spent money so I have to go through it." When you don't spend money, you take the information for granted versus when you pay for courses like DigitalMarketer Labs or whatever they call, you're much more likely to go through with all the material that you've learned and implemented.
Eric Siu: All right, so that's it. Before we go, we have a special episode of Problem Solvers, which is part of the Entrepreneurial Podcast Network. This is with Hello Fresh and they talk about customer retention, marketing cohorts. They just recently filed to go public, so to check it out, just go to singlegrain.com/fresh and we'll see you tomorrow.
Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.
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