Follow Eric on his European journey as he visits clients in Amsterdam and NYC. In this video he reflects on the importance of setting in person meetings and building relationships. ——...
Full Transcript of The Video
David: You're a vlogger now?
Eric: Semi-vlogger, right now. It's easier to document than having to like think about shit all the time, you know?
David, what are we doing?
David: I'm doing good. I lost my voice yesterday, but it's cool man.
Eric: Then you can't talk much.
Oh, that's the hotel guy.
Speaker 3: What you expect?
Eric: It is what we expect.
Speaker 3: [inaudible 00:00:28]
Eric: Thank you.
David: This is customer service, the guy from the hotel walked all the way here to check if we found it. It's pretty amazing.
Eric: People are nice here. Too nice. They gotta be like the LA people. Everyone's a dick.
David: People are even crazier hippies than people in LA.
Eric: Seriously, look at this contraption?
Well basically your name goes up there, and then you just pick up your ...
David: [inaudible 00:00:51] This is the [Foreign Language 00:00:54] and you can actually open it.
Eric: I just finished a meeting, that was David Henzel. He ran a company called MaxCDN, did really well and he ended up selling it. We're just catching up for the first time in person, actually. We've talked online. But, it's always good. We both have to be in Amsterdam. It's just good to have these meetings, like I've mentioned in the past.
Being able to see people in person, you get a real life connection versus just like DMing people or whatever, or emailing people. That's always good to get a first initial touch. It's really more rewarding to be able to just connect with people in random cities. It's always good.
Also, reconnect too. I'm in New York next week and will have a couple of meetings with people that I haven't seen in a while. So, heading to the conference now. Catch you later.
It's always pretty nice when you have your office by the edge of the water where there's like pirate ships.
Here's the office right here.
[inaudible 00:01:52] whatever it is. And, who doesn't like that?
All right so, I am ending my European leg. This is the fifth day. London was about two or three days or so. I did my talk a second time, got to refine it. It was really good. The audience was really receptive. They were really engaging as well. It was just good to connect with people, again.
I keep talking about over and over, when I speak at these things, it's really about hanging out with the other speakers, building kinda personal relationships. Just, a lot of amazing things happen. You saw the breakfast that I had with David Henzel, who was one of the co-founders of MaxCDN. He also attended the conference too.
There were people that actually attended the conference that were there just because of me, because they listen to the podcast. During a Q and A for me, somebody was like, "Eric, really enjoy your podcast. I actually listen to you in the shower."
So, it just shows that, you know, podcasts or even videos like this, it gets intimate. You start to know the person, which means I'm just gonna continue to do things like this 'cause it pays off. When you hear stuff like that, it's validation.
New growth everywhere. Over three and a half years, we got about 800 thousand dollars, which is, okay it's decent. But, that led to me starting marketing school, which was 3.3 million dollars in about eight months with Neil.
Just, carrying the learnings over and knowing that we're always getting unsolicited responses from people saying, "Hey, this has been really helpful." That's why we continue to do it. Somebody tried to test me the other night and asked me like, "Why do you do the social media thing? Why do you do this? Why do you do that?" And, at the end of the day, it's about helping at scale. It's like, doing this. This is ... thousands of people can watch this.
That's some food for thought right there, thinking about how you can help people at scale. This is why you create content. This is why you create videos. This is why you do podcasts. And then, you just stay consistent with it. I think that's the key takeaway that I had for my talk.
And the other thing is, travel. It's really refreshing. I got different perspectives from looking at London and Amsterdam. It's a great city, great culture. People are really nice here. I think that's the key takeaway. It's just really refreshing to just be out of the office for a little bit.
And also at the same time, looking at how the team handles the fires without me. And, just realizing that, hey, it's okay. You can let go of the control.
On that note, I do recommend reading the book ... I might've recommended it already but, it's called Multipliers. Check out that book. It's really about building multipliers or building great people on your team, and finding multipliers that can cause two or three X output from individuals. And, that's how you build a bigger organization. That's how you "become more successful."
So, that's it for today, I'm actually on my way over to New York now. I'm gonna land and eat with my friend. And then, there for some client meetings, and then back home in LA for less than 24 hours, and then I'm off to Vancouver. So, see you later.
Finally back. It's like 12:00 AM in the Netherlands but it's almost 6:00 PM over here in New York. Give you a quick tour.
Wow, that's a really nice view.
Holy crap. Look at that nice view. You know what this is like? If you guys watch the show Suits ... Harvey Specter. Mike Ross. That's what I feel like right now.
I need to go get my laundry done 'cause I'm out of underwear. Gonna recharge. Client meetings tomorrow. See you later.
Good morning from New York. It's about 6:30 right now. I gotta go actually get out there, and get to the gym and train. I actually haven't done it since last Sunday in New Orleans. Today it's coffee meetings, couple client meetings to talk about, hey how are things going? What's on the product roadmap? What are their thoughts on the services overall and then, we'll talk about a couple upsell opportunities as well.
And then Wednesday, on my way back to LA for a seven hour meeting, and then off to Vancouver.
All right. So, I have to actually do some presentation work before we take off today for client meetings. Basically what's gonna happen, usually when they do these client meetings, we talk about, hey what's on the product roadmap? And then we talk about, okay what else are they struggling with right now? Can we make some introductions? And then, we talk about some of their opportunities.
It's always good to have that face to face. Yeah, right now I gotta spend some time doing the PowerPoint deck, which shouldn't take that long. I'm actually waiting for my laundry right now to be done too 'cause again, I haven't done my laundry since New Orleans, which was about eight days ago. Yeah. But hey ...
I have this thing where I don't really wanna go on the bed fully after I've just showered and my hair is done. Also, recommendation right here. There's this thing called ExpressVPN. Basically, you know the cable companies are able to sell your browsing behavior online and then learn about what you do. Using the VPN will scramble your data, so you can't be tracked that way.
When you go to a coffee shop, like a Starbucks or something, and you're using the open WIFI, people can actually hack you pretty easy and kind of track the passwords that you're importing for bank accounts and things like that. So basically, your data's being scrambled.
And the great thing about this too is that, when I'm in other countries, I'll be able to hop on my VPN and start watching like Hulu and Netflix. Some cases, those aren't available in those countries. There's just a whole host of other benefits too, like being able to save on flights too because, online sites where you buy your airline flights tickets from, they're gonna change the price on you a lot. But, if you use a VPN, you can actually save, we're talking hundreds or thousands of dollars on flights.
All right. Think that was enough.
Just got back from New Jersey. Uber'd it all the way. Hung out with a client. Actually, all the clients so far, this week, all upsell opportunities and they're all probably [inaudible 00:07:24] My team's doing a great job.
I'm walking around New York looking to get a juice. I'm gonna relax before another call and then dinner.
Just saw another bird trying to save a dead bird. Anyway, tomorrow, 4:30 AM flight.
It's about 4:44 AM and this is gonna be the last that you see of this room in New York City. On my way back. Like I said yesterday, client meetings were great. The in-person ... Just getting there in person, being able to meet, talk through ideas and just have an actual human being in front of you, that does increase the lifetime value or retention of a customer 'cause people like doing business with people. You can see I'm a little tired right now.
I also dropped into an entrepreneurs dinner yesterday with the group I'm a part of called the Founders Organization. That was great as well. But yeah, it was a quick trip into New York. So, I am out, heading to the airport. I gotta dodge traffic and then, going straight into an EO meeting that lasts about seven hours. And then, yeah, on my way to Canada tomorrow. So, see you later.
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