How 6 Smart Businesses Leveraged Social Media to Rise (Nathan Chan, Sophia Parsa, Drip Club & MORE!)

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Are you aching to stand out in social media, and finally start getting leads rolling in? In this video, Eric Siu shares some of the top advice and techniques to leverage social media in your business from top guests on the Growth Everywhere Podcast. In this video, learn from Foundr Magazine's Nathan Chan, Toot Co-Founder Sophia Parsa, Wet Shave Club's Rohan Gilkes, Keith Krance from Dominate Web Media, and The Drip Club founders Andrew Tsai, Jonathan Hong, Mike Zhang.

These social media tips are sure to help level up your business! Let us know in the comments how they work for you!

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Full Transcript of The Video

Eric Siu: In this video I'm going to give you some of the best marketing lessons from the Growth Everywhere podcast where I've interviewed over 300 entrepreneurs and marketers and distill it down for you. So I hope you enjoy the video.

Nathan Chan: I remembered that three to four months back a guy contacted me saying, "Oh, hey look, I've got an Instagram account. It's 20,000 followers. I'm a reader of Foundr. I love it. I can get you more reader. Let me post about it." I remember we posted about it and it was a fail. I tracked it and I didn't see any spike or increase to his 20,000 readers and he just posted like about Richard Branson issue and the reason it was a fail was because when we did the call to action it was like, "Go to Foundrmag.com/iTunes or Android," in the caption. On Instagram it's very difficult to get people to do something apart from clicking the link in your bio. If you want them to go outside of the platform, the best thing to do is get people to click on the link in your bio or follow you. You tell that person to follow you. From there I saw that that guy, his account was 80,000 and I contacted him. I said, "Man ...." 'cause he told me he was from Melbourne and we actually caught up and I said, "Man how you doing this?"
Then from there it's been a path of just learning how to rapidly build and Instagram account and we've kind of changed. For the first few months, I was pushing to the magazine but then I realized that the traffic was more powerful if I push people to a learning page and I could capture them.

Sophia Parsa: We decide to build the texting service. We built a really small Beta. We put up a $25 Instagram ad. It was very general. It was just like students between the age of 13 and 21. In the U.S. we got about 1,000 questions due to it and I think what was interesting was we used a very, It was a gif. The ad was a gif and it was just messages back and forth between student and tutor. Very obvious how to use. There was nothing that you ... You just looked at it and you knew what this product was. So it was a really successful campaign and I have to say that we didn't think much of it. We just sort of ... I'm not a marketer. I'm sort of an idea person and I said well let's try this and it worked out.

Rohan Gilkes: So what was happening was each time we got a box to an influencer, we would get sign ups form that. Then some of those people that signed up they will become influencers as well in some way where they would either tell a friend. Some of them would make a blog post for us even though we didn't request it. They would send in pictures of themselves with their box which we would the repost on social media. We created a private group for our customers so we could build deeper relationships with them. It was almost like if we had a focus group of people that would tell us things that they liked, things that they did not like, and we would be able to make those adjustments on the fly. As we were growing our customer base, we were also growing the depth of the relationship and having a two way conversation with them and taking all this information and sourcing really, really good product.

Keith Krance: If people can really just try to not be so frustrating trying to figure out how can you build relationships with people and really be authentic. One of the reasons by Betty Rocker is so successful is because she's so authentic. She does not do the typical direct response copy that people have given their advice before. That people had given her advice in the fitness world to do, that all have their accounts shut down now. She's just super authentic and that's the one piece of advice I really give. We do this all the time with our clients a lot of times because especially in the agency where they want us to help with the ad copy and creative. We're like, "Hey the more you can speak from your voice, the better," and it really does make a difference.

Speaker 6: We started out as a subscription company building our Instagram, contacting and scraping through your news feed, following the right accounts, just observing the type of content that they're pushing out. The type of influence that they're creating. Either sometimes I would meet them face to face at a trade show or an event or just directly messaging them and proposing and idea to them. Sometimes it may not necessarily sprout right off the bat, but overtime as you're building your own reputation other influencers may see you, may talk within the industry and

Speaker 7: Only one thing I would add to that is we started pretty early on in this industry and so we essentially grew with a lot of people. A lot of people may not necessarily have the biggest following when we first contacted them, but over a time they're grown significantly so it's more if you find good people to interact with and work together within whatever industry you're in, you never know how big the influence can get.

Andy Johns: This is kind of nerdy, but I think of it from a physics standpoint, where if you take a jar or something and you heat up that jar, increase the activity of the particles that are in there and you increase the probability of these random collisions happening, the more you excited that system. When you work inside of a particular industry, in this case the startup world for me, you had to work really hard to increase the probability that some random collision would happen that gave you the opportunity for success. For me add tons of [inaudible 00:06:02] in stumbling into the Facebook world. It was sink or swim and for the first six months I basically, I suck. Then I finally keyed into it and really started to do a lot better job and that's what really turned me on to this whole Growth thing. I really deeply started to understand it.

Eric Siu: Hope you enjoyed the video. Thanks for leveling up. Keep grinding. Don't forget to subscribe. We'll see you tomorrow.

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