Feeling overwhelmed with optimizing your content for SEO? In this SEO strategy guide, Eric Siu shares his SEO tools and tactics to transform your content into intentionally SEO friendly pieces that are designed to bring loads of traffic to your site from the start.
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Please watch: "Catch It If You Can: A New Wave of Brick and Mortar Pop-Ups Creates Experiences Not Found Online"
https://www.youtube.com/watch?v=K09Nh-Bh6Ms
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Full Transcript of The Video
Eric Siu: In this video we're going to show you five ways to create SEO friendly content step by step. My name's Eric Siu. I'm going to show you how to grow your business. First and foremost you start using Buzzsumo. Buzzsumo allows you to basically pick a good topic and pick a topic that's trending well. If I go here to my screen, I'm logged into Buzzsumo right here. Let's say I want to write something about content marketing. I type in content marketing right here. I can see the most popular topics, what's working well, what's been shared the most, what's been linked to the most. Also, at the same time, I can look at the trending topics as well. I can look at trending topics. I can dive into a topic to see who's doing the best there. Then I also have a bunch of other options, but we're not going to go into those because we're just talking about content here.
The next tool that you want to use is Serpstat. Serpstat allow you to look at various SEO factors. You can look at keyword data. You can basically audit your website as well. You can look at a whole host of things that will help you with better content marketing. Serpstat is an all in one SEO platform. Of course there are a bunch of other SEO platforms that I talk about, but for the sake of simplicity and because Serpstat is relatively cheap, this is one you want to look at. Serpstat's right here.
The third thing you want to look at is Grammarly. Grammarly helps you check mistakes and avoid plagiarism. I actually had the Grammerly, on of the co-founders, on the Growth Everywhere podcast recently. They are doing really well. They've raised over 100 million dollars and this is a couple years deep into the business. They are doing really, really well. Check out Grammerly. It's going to help you write more SEO friendly content. It's going to make people happier, and if people are happier then they're going convert, and then they're going to buy stuff from you, and then you're going to make a lot of money, and then you're going to be happy yourself. Everybody's happy.
Next thing is, you do want to make sure that you are using Bucket Brigades. Everybody likes to write walls of text. When people write me walls of text or email all the time, I just basically ignore them. Nobody wants to read walls of text. When I write emails to people, it's one or two lines, then another one or two lines and one or two lines. You're just breaking things up into one or two sentence paragraphs. That's all. It's easier to digest. It's makes you a better writer too, because when you're more brief it requires you to almost be more creative. Then when I see other people write just walls of text to me, I know that they are [nubs 00:02:03].
The fifth thing I want to say is using a keyword density tool. You can just Google keyword density tool and we're getting one from SEOBOOK right here. SEOBOOK ... there's an article right here. Oh yeah, you have to log in to use this tool. You can use it for free, that's great, that's one way to go about it, but there are other free keyword density checkers out there. You can, of course, use tools like Ahrefs out there. You could use tools like SEMrush too. Take it one level higher in addition to all the stuff I'm talking about right here. But these are just five ways to create SEO friendly content to make everyone happy. To make your bank account happy. Everyone's going to be happy. I'm going to be happy if you like this. If you're enjoying videos like this, just go ahead and hit subscribe, and we'll see you in the next one.
The next tool that you want to use is Serpstat. Serpstat allow you to look at various SEO factors. You can look at keyword data. You can basically audit your website as well. You can look at a whole host of things that will help you with better content marketing. Serpstat is an all in one SEO platform. Of course there are a bunch of other SEO platforms that I talk about, but for the sake of simplicity and because Serpstat is relatively cheap, this is one you want to look at. Serpstat's right here.
The third thing you want to look at is Grammarly. Grammarly helps you check mistakes and avoid plagiarism. I actually had the Grammerly, on of the co-founders, on the Growth Everywhere podcast recently. They are doing really well. They've raised over 100 million dollars and this is a couple years deep into the business. They are doing really, really well. Check out Grammerly. It's going to help you write more SEO friendly content. It's going to make people happier, and if people are happier then they're going convert, and then they're going to buy stuff from you, and then you're going to make a lot of money, and then you're going to be happy yourself. Everybody's happy.
Next thing is, you do want to make sure that you are using Bucket Brigades. Everybody likes to write walls of text. When people write me walls of text or email all the time, I just basically ignore them. Nobody wants to read walls of text. When I write emails to people, it's one or two lines, then another one or two lines and one or two lines. You're just breaking things up into one or two sentence paragraphs. That's all. It's easier to digest. It's makes you a better writer too, because when you're more brief it requires you to almost be more creative. Then when I see other people write just walls of text to me, I know that they are [nubs 00:02:03].
The fifth thing I want to say is using a keyword density tool. You can just Google keyword density tool and we're getting one from SEOBOOK right here. SEOBOOK ... there's an article right here. Oh yeah, you have to log in to use this tool. You can use it for free, that's great, that's one way to go about it, but there are other free keyword density checkers out there. You can, of course, use tools like Ahrefs out there. You could use tools like SEMrush too. Take it one level higher in addition to all the stuff I'm talking about right here. But these are just five ways to create SEO friendly content to make everyone happy. To make your bank account happy. Everyone's going to be happy. I'm going to be happy if you like this. If you're enjoying videos like this, just go ahead and hit subscribe, and we'll see you in the next one.
