How to turn challenges into opportunities

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We've all heard the saying “When life gives you lemons, make lemonade.” But sometimes, it's easier said than done. In this video Eric Siu shares his origin story of how he went from one rough challenge after another until he could turn the problem around into an opportunity. As you're watching this video, imagine the ways that you can create opportunity in your own situation and how you can start to look at the challenges in life as an opportunity to grow and level up. The hard things in life are there to help us grow. Learn how to stay positive when life is hard and you can expect to see a big difference.

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Connect with Eric Siu:
 • Growth Everywhere Podcast – http://www.growtheverywhere.com/
 • Marketing School Podcast – https://www.singlegrain.com/marketing-school-podcast/
 • Single Grain – Digital Marketing Agency – https://www.singlegrain.com/
 • Twitter https://twitter.com/ericosiu

Full Transcript of The Video

Eric Siu: Have you ever wondered how to turn lemons into lemonade? Or to better put it, have you ever wondered how to turn shit into sugar? I'm going to tell you how to do that in this video.
When I was learning digital marketing when I was about 24, 25 years old, I changed five jobs in the first year. That was the first progression. People were like, "Oh, Eric", especially my Mom, you know, Tiger Mom, perm-y hair and all that, Asian Mom. She's like: Oh, you're changing so many jobs. What about pension? Your cousin works for the Social Security, the IRS or whatever, and I'm just like, you know I'm gonna keep changing jobs to find the next opportunity. It's about finding the right opportunity.
Fast forward to the second year. I was working somewhere and I tried to start a company on the side. The company I was working for found out I was trying to start a company on the side because one of the leads called that company. I got fired.
Instead of just shitting my pants, what happened was I actually ended up getting a job. I stumbled into a job where I became a VP of Marketing when I was age 25 or 26.
I came into a stagnant company where our revenues were flat for two years and you know, we were about to die. We had five months of cash left in the bank. This is where the CEO pulled me aside and said: Hey, Eric, we have five months of cash left in the bank, 48 people's families are riding on your shoulders. If we don't hit numbers this month, we're going to have to let you go.
I was just at the company for one month. I shut down all our advertising. I was the Marketing VP and I bet the entire company all in on YouTube advertising and it worked. So that's taking a company that went stagnant and they're not a million-dollar company.
The next challenge was coming into the company that I run today, which is a marketing agency. Coming from a stagnant company and growing it, look at a company that didn't look that appealing, that looked like it was about to fail, that to me was like the next challenge, okay, the next challenge. Now the next progression is taking the assets that I have on the company that's growing, Single Grain, so yes, yay, able to save it, and taking those assets and then growing other things. So it's always thinking about the next step. Always trying to level up.
But the problem is most people try to move too quickly. They always look at somebody else's Chapter 25. It's like, oh, you know, that person on Instagram is so successful. They're traveling all the time, flying all the time first class. They aren't thinking about how long it took that person to get there, what kind of journey that person went through.
So, my challenge to you is thinking about how your journey looks right now and making the most of it. Hope you enjoyed it. Check on the next video.

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