How to Stay Sharp With the Latest Marketing Trends

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Keeping your digital marketing strategy filled with the latest industry knowledge and updates can be an overwhelming task if you don't know where to look. In this video, we uncover some of the top resources for learning and honing your marketing skills. If you're looking to start your own agency, or even wondering how to begin a digital marketing career, the marketing training resources in this video will get you off to a great start!

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Connect with Eric Siu:
• Growth Everywhere Podcast – http://www.growtheverywhere.com/
• Marketing School Podcast – https://www.singlegrain.com/marketing…
• Single Grain – Digital Marketing Agency – https://www.singlegrain.com/
• Twitter https://twitter.com/ericosiu

Full Transcript of The Video

Eric Siu: In this video, I'm going to show you how to stay sharp with the latest marketing trends to help you level up. My name's Eric Siu, I am the cohost of the daily Marketing School Podcast and the host of the weekly entrepreneurial podcast, Growth Everywhere.
So, I'm going to give you a couple things that you can do to get started with marketing, get better at marketing in terms of the trends, what the best people are reading. If you're kind of more beginner to intermediate, HubSpot Academy, their blog is really good in terms of getting started with marketing in general. I also like quicksprout.com. Quick Sprout actually has a little university that you can sign up for free. There's like just a couple things that you can do for kind of beginners.
And if you're looking for communities, there's inbound.org and there's growthhackers.com, smart people posting articles all the time. They're getting up-voted, down-voted. And then also, if you're looking to kind of get better at SEO, you can check out Moz, and then there's also backlinko.com. And then if you really enjoy podcasts, there's a daily Marketing School podcast I do with my cohost Neil Patel. And we've done over 600 episodes now, so every single day you get a new one.
If you're more interested in how entrepreneurs grew their businesses, you can just listen to Growth Everywhere. So those are just a couple ways you can get started. And then if you're looking to do more kind of advanced marketing, or get better in a advanced way, check out reforge.com. Reforge has really good kind of advanced in-depth articles around marketing, and it talks about kind of things such as retention, on-boarding churn, and then all these different case studies. Sumo.com has a really good blog as well.
The final thing I'll recommend is, I like going to conferences, and the reason why I like going to conferences is not so much the actual material, but when I go to conferences now, it's to build relationships with really smart marketers. Sometimes they'll share like a really helpful nugget that you otherwise wouldn't hear elsewhere, because marketers keep their secrets really close to their chest. But when you're talking with them, you're building friendships, it's going to slip out, and people are always trying to kind of one-up each other all the time. They're always trying to level-up over each other, okay? So that's a good way to kind of stay sharp with marketing trends.
Also at the same time, we're doing our own marketing program, too. So if you want to check it out, we have certifications coming, we have a bunch of stuff where we're packaging things together to make your life easier, because we've gotten so much great comments around marketing school and then all the other content that we put out.
So if you enjoy this video, you think it's going to help you level up, leave a comment, tell us what you're actually going to do to get there. And don't forget to hit subscribe, and we'll see you tomorrow.

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