How to grow your traffic exponentially by repurposing your content

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People view content on different platforms, this video shows you how to maximize your traffic by repurposing your existing content for multiple platforms. Repurposing your content is a great…

Full Transcript of The Video

Speaker 1: Everyone, so today we're going to talk about how you can grow your traffic by repurposing your content. So, what does that mean, exactly? So, to give you an example of how this is done, a good person that does this really well, is Gary Vaynerchuk.
He has an entire team behind him. There's a content team. Where he might, let's say, publish a video first, right? And then afterwards it becomes a blog post. And then after that, it becomes a few social media posts, right? And what he can do with that afterwards, is he can make that into a webinar, too. Right? So, there's a lot of different ways to do it. You just have to figure out the right workflow that works for you.
And there's another person named Chalene Johnson, who does different courses, and for her, what she does, is she does a Facebook Live first. So, she does a Facebook Live video first, and in there, there's multiple nuggets that she has, and she repurposes those multiple nuggets into different blog posts. And you can also repurpose those little nuggets into short videos, as well.
So, that way, you're taking one piece of content, and you're taking it all the way. Because here's the thing. Let's say you go into a car dealership. You buy a car. You're not just going to drive the car once, right? For the most part, most of you aren't, unless you're really rich. So, here's the thing. You have to figure out how to maximize the mileage with your content, because a lot of people, you're spending a couple hundred bucks, maybe a couple thousand dollars on a great piece of content, but you're just publishing it out there, and you're praying, right?
Versus taking something out there, and then you're repurposing it. So, another example of this, is going back to the Gary V thing. He has a show called Daily Vee, and now he's repurposing that into smaller segments, into different seasons, right? You can have different seasons, and then there's a recap, as well. So, there's a lot of things that you can do to be creative with it. And if you look at my screen right now, you can see that we're looking at Marketing School, right? That's the other podcast that I have with my co-host Neil Patel.
Now, this site isn't done particularly well. We just threw up a WordPress site, but we decided to take our show notes for the podcast, and publish it to this WordPress site, automatically. So, when things are published, well, it pushes here, and then we're getting more organic traffic from it, right? We haven't built any links to this site. We haven't done anything, as you can see right now. This is just what it looks like. And then, we're using the Smart Passive Podcast Player from Pat Flynn. So, that's just one way of doing it.
Now, if we go to Libsyn, which is our podcast host, which basically allows us to publish to different types of channels, you can see that we're publishing to Facebook automatically. We're publishing to SoundCloud automatically. We're publishing to Twitter, for both my personal Twitter, to [inaudible 00:02:23] Twitter, as well, and we can publish to iHeartRadio, and things like that.
So, it also publishes to YouTube, as well. Right? So, think of it this way. The reason my YouTube channel has been growing, hasn't been, so far, because of the videos. Actually, this is one of the first videos that you're going to see. It's because I constantly publish podcast episodes, like Marketing School, every single day, and there's a growth everywhere. A new one every single week. Because I'm consistent about it, and that's why subscribers are growing. So now, this is why I'm doing videos like this, and I can also repurpose those podcast episodes from growth everywhere. Takeaways from that, or marketing school, even take those short episodes, and make them into a video, and a screen share, like this.
So, many different ways to skin a cat, here, but you just have to think about at the end of the day, how do you go about maximizing your content, and that way you can grow your traffic more, and get a really, really big site. So, if you like videos like this, you want to see more, just go ahead, and hit subscribe, and we'll see you in the next one.

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