Eric Siu: In this video, we're going to talk about four unconventional ways to double your ecommerce sales. I'm Eric Siu and I'm here to show you how to grow your business. By the way, if you like growing your business and you like videos like this, just hit subscribe.
First thing that you need to do is live chat. A lot of ecommerce sites I see out there, they don't have live chat on their site. Let's say you have live chat and people are viewing a product page on shoes, for example, and you ask them a specific question around shoes, "Hey, do you have any questions about so and so product?" When you're able to do that, you're able to engage people. People already on the product page, they're further down the funnel. Sometimes they just have some clarifying questions to ask and they can move them along and they'll buy.
Number two is establishing some sense of urgency. When they are on your checkout page, you say, "Okay, well, we're holding this product for you for five minutes before we have to release it back." Urgency is really important when trying to get someone to buy, whether it's trying to buy services or trying to buy a product, right? Which is why you see a lot of these internet marketers out there, when they launch their courses, they're opening the cart, closing it in seven days, right? But then there's a barrage of emails that you get in between that. It's because urgency works. About 50% of the sales happen on the day right before the cart closes.
Third thing is having a one-time upsell. Let's say they buy and then what happens right before they're able to check-out is you have a upsell page that shows up. You see this at Amazon all the time. You can see this in other product pages too like if you're selling a SaaS product or you're selling a course for example, you can get something else right before you check out and the thing is they have your credit card information already, you just hit add and then you're able to get a kind of order bump, right? You can call it a one-time upsell, you can call it an order bump, whatever you want to call it, it's fine with me. I just care about doubling your sales.
The fourth and final thing is you have to think about cart abandonment campaigns. If people have reached a cart but they didn't checkout so you're retargeting them with certain ads on Facebook, Google, Twitter, whatever it is exactly and then also at the same time, cart abandonment campaigns, you have to send them emails too. People are looking at different mediums all the time. They need other reminders. You have cart abandonment campaigns through email, ads, through Facebook, Facebook messenger as well, so you have a lot of different options here. A lot of people don't implement this. I don't see this in a lot ecommerce sites. Especially companies that want to work with us right now, they forget about these things.
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