This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages.
This is big for us at Single Grain as we’ve been able to use HeyGen to help our clients expand their brand presence beyond their core demographics.
For that reason, we’ve assembled this guide to help you understand a bit more about HeyGen for global marketing, what it is, and how it can help your brand scale its content to a global audience.
Let’s get started.
TABLE OF CONTENTS:
What Is HeyGen?
HeyGen is an AI-driven video creation and generation platform that produces AI-generated voices and avatars. HeyGen aims to simplify and enhance video content production; companies don’t need to shoot and edit their videos, saving time and money.
Translations are one of the many features that HeyGen offers. From personalized videos to multi-language capabilities, HeyGen empowers marketers to:
- Create engaging video content
- Reach international audiences
- Streamline workflows
90% of customers say video marketing helps them make purchase decisions. However, expanding to video can be expensive and time-consuming for businesses. HeyGen found a way to use AI to cut production and editing costs while offering additional features, such as AI script writing and multi-language translation.
Key Features of HeyGen for Global Marketing
How can HeyGen improve the video production process? This tool uses AI to produce high-quality videos. Here are some of the key features.
Virtual Video Production
Source: Fahim AI
HeyGen produces videos using advanced computing power, such as AI and graphics processing, so your marketing team can create and collaborate on a virtual platform. This tool uses the most advanced virtual production software.
HeyGen operates on a cloud-based platform, and its dashboard is accessible for remote teams. HeyGen’s cloud-based platform is not only flexible but ensures seamless collaboration by allowing multiple users to:
- Access projects from anywhere.
- Share feedback in real-time.
- Store and manage content in a centralized hub.
This is especially beneficial if you have a multi-location team that works in different time zones, countries, or continents.
AI Avatars
Even with the free plan, brands can access HeyGen’s library of over 100 pre-generated AI avatars. These avatars are lifelike and can deliver messages in a human-like manner. HeyGen’s avatars are multilingual and inclusive, and you can find avatars of various ethnicities, genders, and ages.
HeyGen offers three types of avatars:
- Photo avatar
- Instant avatar
- Studio avatar
While their pre-built avatars are realistic, you can create a custom avatar by editing a pre-generated avatar or uploading a recording of yourself to create a “digital twin.”
Automated Editing
Editing a video requires specialized skills and can take hours to complete. HeyGen offers automated editing, which reduces the time and effort needed to edit video content. Innovative editing features ensure professional-quality output, allowing content creators to save time and focus on the more creative aspects of video production.
Multi-Language Support
Learning and speaking multiple languages is hard, but finding and hiring a translator can also be a budget and time constraint. HeyGen reduces the stress of creating localized content, allowing businesses to reach a global audience.
HeyGen is one of the best video translation tools, and you can use this platform to create content in numerous languages. HeyGen supports over 175 languages, allowing marketers to translate their videos in just a few clicks.
The video translation features can also:
- Create subtitles in multiple languages.
- Generate voiceovers with native accents.
This feature is particularly valuable for businesses looking to expand into new markets without the cost of hiring local production teams.
AI Script Writing
Scripts are an essential part of video content creation. But if you don’t have specialized script writers, your videos may not capture your audience’s attention. HeyGen automates the scriptwriting process and produces high-quality video scripts within its dashboard. This tool integrates with ChatGPT and has the same natural language processing (NLP) capabilities.
To create an AI script, enter the topic name and select which language you want to use. You can also provide additional information, such as the tone of your video.
Personalized Video
Personalized videos can increase conversion rates by 20%, making them an essential part of any content strategy. With HeyGen, you can create customized videos for your marketing campaign, email newsletter, landing pages, and more. Personalizing your video only takes seconds and can boost sales and engage customers. HeyGen’s personalization features also enable marketers to create videos for:
- Customer onboarding
- Product recommendations
- Sales outreach
HeyGen integrates with CRMs such as HubSpot, so you can input customer data and generate unique videos tailored to individual preferences, increasing engagement and conversion rates.
Why HeyGen Stands Out in 2025
You should add HeyGen to your video content strategy for many reasons. Here are the advantages of using HeyGen.
User-Friendly Interface
Source: HeyGen
HeyGen’s intuitive design ensures that even non-technical users can easily navigate the platform. Users follow simple steps to create an AI-driven video and generate an avatar. Businesses of all sizes and skill levels can leverage its capabilities.
Constant Innovation
HeyGen is committed to staying at the forefront of technology and always uses AI to its maximum capabilities. It’s regularly introducing new features and tools based on user feedback and market trends.
Some ways that HeyGen is advancing the video creation process include:
- Enhanced AI for more realistic avatars.
- Advanced analytics to measure video performance.
- Integration with emerging platforms like the metaverse.
Customer Support
HeyGen offers robust customer support, including tutorials, live chat, and an active user community. Subscribers can also contact HeyGen via live chat. If you subscribe to the Enterprise plan, you’ll have a dedicated account manager and 24/7 call support. This ensures that marketers can maximize the tool’s potential without disruptions.
Cost-Effectiveness
Many brands struggle to implement video content due to budget constraints. HeyGen believes budget shouldn’t limit creativity. This tool provides a free or affordable solution to video production by eliminating the need for:
- Expensive video production crews
- Studio rentals
- Specialized software and hardware
- Props and costumes
All businesses need to do is subscribe to a plan (or use HeyGen’s free service), and they can create high-quality videos. Even small businesses can produce content that rivals larger competitors.
Tips for Maximizing HeyGen in Your Marketing Strategy
HeyGen is a robust video marketing solution for businesses in every niche. But HeyGen is packed with features, and this platform can be intimidating for new users. Here are some tips to maximize the benefits of HeyGen.
- Plan your content: Define clear objectives for each video to ensure they align with your marketing goals.
- Leverage analytics: Use HeyGen’s analytics to track performance and optimize future campaigns.
- Experiment with features: Don’t hesitate to test new templates, avatars, and languages to discover what resonates best with your audience.
- Integrate with other tools: Combine HeyGen with your existing marketing stack for seamless workflows, such as integrating it with email marketing platforms to send personalized video campaigns.
- Cross-channel distribution: You can post your HeyGen videos to your emails, social media channels, and more.
- Engage your team: Involve cross-functional teams in the creation process to generate diverse ideas and perspectives.
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HeyGen Pricing
HeyGen offers four pricing plans:
- Free: Users receive three credits per month. One credit equals one minute, so users are restricted to three minutes of video content monthly. The free plan still offers one custom avatar and access to their pre-generated avatars. It’s a good option if you’re new to AI video creation or want to test HeyGen before committing to a paid plan.
- Creator: Users can create unlimited videos up to five minutes long. This plan also offers advanced features such as three instant avatars, fast video processing, avatar add-ons, watermark removal, and auto-captions. The monthly plan costs $29/month, and the yearly plan costs $24/month.
- Team: HeyGen touts this as their most popular plan. Users can make unlimited videos that are 30 minutes long, and this plan supports multiple users. The monthly plan is $89/month/seat, and the yearly plan is $69/month/seat.
- Enterprise: The Enterprise plan offers the most usage if you consistently use HeyGen to produce high-quality videos. HeyGen offers customized features and pricing based on your needs, so you must contact the sales department. This plan includes unlimited videos with no max duration, exporting in 4K, 3+ interactive and video avatars, and translation proofreading.
Why Global Video Marketing Matters in 2025
89% of businesses use video marketing. And there’s a reason why — video content is engaging and can improve your reach. Keeping up with this momentum will make you more competitive.
Source: Kantar
But what about your international audience? If you only center your video storytelling, product demos, and testimonials around your native region, you’re ignoring a large chunk of your consumer base. Plus, more consumers demand inclusion and diversity from brands, and targeting a worldwide audience is an effective way to improve brand awareness while engaging your current audience.
Global video marketing can solve these problems and improve these areas in your business:
- Increased competition: With businesses vying for the attention of digitally savvy consumers, the need for compelling, high-quality content has never been more significant.
- Global reach requirements: Companies targeting international audiences require localized content that respects cultural nuances while maintaining brand consistency.
- Budget constraints: Many companies need cost-effective solutions without compromising quality or scalability.
- Technological advancements: AI, machine learning, and automation are becoming essential tools for marketers to stay competitive.
HeyGen is a changing the way we think about global video marketing. It uses AI to revolutionize video production and expand a brand’s presence worldwide. They offer many features to customize video creation, avatars, and more. HeyGen’s subscription plans are budget-friendly and flexible.
And on the note about avatars, Heygen is getting more sophisticated each day with ways to adapt a person’s likeness as an AI avatar. Outside of even global applications, these videos are great for time-pressed business owners looking for a solution to add value through video without the commitment to personalized videos every single time. While the technology is still getting polished, it’s a signal as to where the world is heading.
Use HeyGen for Global Marketing
One of the best ways to stay competitive is by expanding your reach across country lines. However, language barriers can prevent a business from creating a global marketing strategy. HeyGen offers an innovative opportunity for brands to engage a worldwide audience and deliver video content in another language.
This platform uses AI to create impactful videos, offering pre-generated avatars, AI scriptwriting, and seamless translations.
Its AI-driven capabilities, multi-language support, and focus on personalization make it a must-have for companies of all sizes. Your team can collaborate on a remote dashboard to produce sales-boosting marketing and outreach videos. HeyGen offers four plans, including a free one, so you can find a solution that fits your budget and needs.
While HeyGen is an excellent video marketing solution, creating AI videos takes time and skills. If you would rather let professionals handle video creation, Single Grain Marketing uses the latest technology to make videos and other content types for our clients in 2025.
If you’re ready to level up your video marketing strategy, Single Grain’s video marketing experts can help!👇
Related Video
For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.
Frequently Asked Questions About HeyGen for Global Marketing
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What is global marketing?
Global marketing promotes products or services across international markets. It involves creating marketing strategies that resonate with audiences in multiple countries, leveraging global consistency and regional customization. For a successful global marketing strategy, brands must adapt to local cultural, economic, legal, and competitive differences.
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Is HeyGen worth it?
HeyGen is worth it if you need video content creation and global marketing but don’t have the skills or resources. It offers many benefits, such as AI avatars, voiceovers, and language translation. It’s easy to use, scalable, and comes with numerous integrations. But if you need more branding or prefer a human touch, HeyGen may not be the best platform.
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What are the downsides of using HeyGen?
HeyGen has a few flaws, and users should consider these downsides before trying this platform. Their avatars lack facial expressions and human gestures. There are also limited opportunities to add customizations and a personal touch to videos. In addition to these flaws, general technical issues can also happen.
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Is HeyGen a secure platform?
Yes, HeyGen prioritizes security and ensures its platform is safe for businesses and users. You can read more about HeyGen’s commitment to safety on their website.
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Is it legal to use video avatars in marketing?
Yes, using AI video avatars in your marketing campaign is legal. There are still ways that businesses should do this ethically and comply with different privacy laws.
Never use any intellectual property or copyright. HeyGen offers pre-built avatars for public use, but it’s still essential to avoid misrepresentation or create an avatar to mimic another person. Always be transparent about AI use in marketing and understand the legalities behind AI in other countries and jurisdictions.