Web3 (also known as Web 3.0) is the third iteration of the Internet that interconnects data in a decentralized way to deliver a faster and more personalized user experience. It is built using artificial intelligence, machine learning and the semantic web, and uses the blockchain security system to keep your information safe and secure.

Web3 marketing is a niche marketing spectrum focused on the semantic Web. The goal of Web3 digital marketing is to build well-connected, intelligent, and open applications to expand the company’s presence using Web3 platforms.

Learn more about Web 3.0 here.

Tech giants such as Google, Facebook and Microsoft are currently making an enormous profit from user data. But Web 3.0 will enable all of us to be compensated for our time and data.

This iteration of the web has the advantage of decentralized data, which means that users will be able to sell their own data to advertisers while still retaining ownership and data privacy. In addition, web3 will enable websites and applications to use data more meaningfully and tailor the information to each user.

As a business owner, this affects you, too: Your focus should be to create NFT/crypto products and communities to bring high returns on your investment without the need to pay networks like Google and Facebook for using their data.

Web3 is faster, more transparent, more secure, offers mutual ownership of data, and provides enhanced UX. In other words, Web3 can eliminate users’ dependency on intermediaries and shift the value back to the sources in a network.

Apple’s Siri is a perfect example of voice recognition software as a key component of Web 3.0. Using this technology, Siri and other personal assistants communicate, share information (through linked blocks), and provide users with more helpful search results for every meaningful query, including how to, why, and what. Previously, Siri could accomplish only simple tasks, like reminders and directions to the local grocery store, by using pre-programmed algorithms.

Single Grain is a full-service digital marketing agency, so we’re experts at using the right combination of digital tools and media channels to provide you with a results-oriented Web 3 digital marketing plan.

We promote your business by leveraging PR, key opinion leaders (AKA influencers), niche communities, paid advertising, and more. From a high level, our strategy depends on the goals of your project and the exact audience you’re trying to reach.

Web 3 marketing is an effective and scalable way of creating more leads and sales using different devices and different channels. It is essential from the beginning to have crisp leads and sales goals. Therefore, you must outline the sales objective before rolling out a Web3 marketing plan.

The best way to establish leads and sales goals or objectives for your business is by defining what your prospective growth agenda is. A performance-focused Web3 marketing agency will utilize these figures to develop a sound digital marketing plan.

This is a great question! But a tough one to answer. As with any other digital marketing campaign, there are a lot of variables. Every brand we help has unique needs. Your goals, timeline and budget are major factors in the advertising spend we recommend. And our goal is always to maximize your spending and your ROI, no matter what your budget is. But, rest assured, we will always discuss this with you before implementing any strategies.

The short answer is: Because we provide Web3 marketing from a proven team of Web2 marketing experts. 

Many Web3 marketing agencies have recently popped up with the sole purpose of cashing in on the “crypto/NFT/web3 craze.” Therefore, they often lack the core skills and expertise needed to successfully plan and execute a data-driven Web3 marketing plan that delivers the highest ROI.

Our team of crypto specialists have worked with leading crypto companies such as Blockgeeks, Bittrex and Polymath, so we can help you implement profitable Web 3.0 marketing campaigns and build highly targeted communities.

Plus, Single Grain founder Eric Siu has created his own NFTs (Leveling Up Heroes) and built a strong community of industry shapers, growth accelerators, and people like you committed to self-growth. He also hosts a podcast (Leveling Up) in which he discusses a variety of Web3 topics, from trends to strategies to his own experience.

Single Grain’s team of experts has extensive knowledge of building enthusiasm around products and leveraging all channels — social, SEO, PPC, CRO, and more — to create messaging for your brand with proven and innovative marketing campaigns.

Having worked in various industries with diverse major brands such as Salesforce, Uber, Airbnb and Amazon, we understand that there is no one-size-fits-all strategy. We custom build every campaign to our client’s unique market position and sales goals.

In short, we leave no stone unturned when implementing the best customized ROI-based growth plan for your Web3 project.