Google’s 200 Ranking Factors: The Complete List

Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and website.

After reading this infographic, check out Eric’s Entrepreneur article to learn which three factors probably have the most effect on your site’s SEO.

Be sure to check out Backlinko’s in-depth article version of this infographic.