Why Videos Are Better Than Text Even Though They Don’t Rank on Google | Ep. #679

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In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don’t Rank on Google
  • [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
  • [00:55] Because we all have faster internet, video content in rising in popularity more so than before.
  • [01:05] Neil thinks text generates long-term search traffic that can’t be beat.
  • [01:28] In an ideal world, you would do video and text.
  • [01:45] Video is time consuming, harder to rank, harder to go viral, etc.
  • [01:57] Even so, the people who watch are more engaged and conversion rates are higher.
  • [02:10] Incorporating video into your blogs is a great method.
  • [02:40] At conferences, Eric and Neil get great responses from the videos they post.
  • [03:00] If you can’t get high view counts, get other sites to embed your video.
  • [03:10] Add subtitles and translations to your videos to reach a wider audience.
  • [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
  • [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
  • [04:30] Neil’s office does sales presentations over video.
  • [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
  • [04:55] Videos build relationships and deeper connections.
  • [05:08] That’s all for today!
  • [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The post Why Videos Are Better Than Text Even Though They Don’t Rank on Google | Ep. #679 appeared first on Marketing School Podcast.

Full Transcript of The Episode

Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we're going to talk about why videos are better than text, even though they don't rank on Google. So here's my feedback first, so I think videos are better than text, just think of it this way, LinkedIn is taking video more seriously right now, YouTube is the number two search engine in the world, and yes, it's owned by Google. And guess what? A lot of these videos actually can end up ranking on the first page, and you see Instagram for example a lot of the videos that we're doing, even we're doing this podcast right now it's on video, the video, because of the technologies catching up, people have faster connections now, you see videos everywhere. People are able to play it now, and it's able to build a deeper connection. So that's why I like video better than text right now.

Neil Patel: Yeah, and text generates long term search traffic, you can't beat it when it comes to just pure search traffic, but people aren't connecting with you when they read text. Even if you do audio, it's still a bit better than text, but nothing beats video. They can see you, they can connect with you, they can get to know you. The conversions are through the roof.
Now, an ideal form, or in an ideal world you should do both video and text, and that's what I'm trying to do. I'll do blog posts plus integrate videos of me within the blog post, but I'm spending more time and energy creating audio and video material, more specifically video even over audio, than any other form of content marketing. And it's harder to get video traffic, it's harder for it to go viral, it's harder to rank it. It pretty much don't even rank it while on Google anyways, right? I go after YouTube SEO. But still then, even though it doesn't get as much traction, the people who watch are much more engaged, and conversion rates from what we've seen are like seven, eight times higher.

Eric Siu: Yeah, and to Neil's point, you could take these videos, throw them on your blog as well, you get a double whammy there because it increases it's [inaudible 00:02:13] time on your site. And watch time for that video goes up as well. So, I think to Neil's point, I mean we have ... we're doing the podcast, we're building relationships with people that way. Video as well, a lot of you that watch this podcast on video sometimes, people are just like oh my God you guys need to keep doing this because this is just so much different, please continue to do this.
That's the validation right there because people, again, people like doing business with people. And when I'm out there, when I'm just walking around, let's say I'm at a conference, people will come up to me and say, "Love the videos that you're doing, love the videos that Neil's doing, and you guys are doing great a job." It's because we like your podcast, we like your videos, but we see you everywhere. That's the comment you want to be getting when it comes to the content marketing.

Neil Patel: You can't beat video, go and do more of it. An interesting strategy if you can't get the views with your video, you can go to all the other blogs out there who have similar content, ask them to embed your videos. Another strategy that we do is we go to all the other blogs in different regions, we add subtitles to our videos, and we also ask them to embed the videos on their websites. And it's a great way to just generate extra re-traffic.

Eric Siu: Yeah, one thing I'll add from my side, from a tactical perspective, is you can use anchor.fm, and you can like for example, let's say Neil and I aren't doing a video for this podcast right now, it's just audio, we could go to Anchor, and we could have them set up a video. So basically you'll throw in the captions in there, and then they'll make a nice little video for you, you can post to Instagram for example, you can post to Facebook. Now, it's not ideal, but at least you have a video that you've repurposed from your audio, and you're at least trying to make an effort of getting a piece of content out to someone on a native, respective platform overall, because you're trying to deliver a great experience for people.
This is why Neil and I, you know, this is 8:30 AM on Saturday, sitting in a studio recording podcasts, because we know the quality's going to be a lot better than us recording in our boxers at home.

Neil Patel: I don't know if I've ever recorded in my boxers ...

Eric Siu: I have.

Neil Patel: Have you really?

Eric Siu: Yeah.

Neil Patel: I didn't know that.

Eric Siu: I've done video interviews in my boxers too, nobody knows.

Neil Patel: Well, you can probably wear a T-Shirt.

Eric Siu: Yeah, T-Shirt and the [inaudible 00:04:22] is done.

Neil Patel: Dude, that's hilarious. In our office, we do video conferencing, and this just shows you the power of video. When we do our sales presentations, we do it over video. And we have a really casual dress code at work, people can wear gym clothes or whatever they want, we don't care.
So, people also come in and there's these hooks all with these dress shirts. So if the sales team and people are getting on video they'll change out their shirt for a dress shirt, just for the video presentation, and then when they're done they'll go back to wearing a T-Shirt or whatever.

Eric Siu: It's huge, and to Neil's point it builds relationships, because sometimes I'll be doing videos with other people and I'll see them eating something, and you connect with that. I'm like, "What are you eating? What are you eating?" And you start to talk about food, and you talk about other stuff, but that builds a deeper connection to Neil's point. Anything else?

Neil Patel: That's it.

Eric Siu: All right, so that's it for today. Go to singlegrain.com/giveaway to check out our marketing tools to grow your business, and we'll see you tomorrow.

Speaker 1: This session of Marketing School has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of. And don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow, right here on Marketing School.

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