Announcer: Get ready for your daily dose of marketing strategies and tactics, from entrepreneurs with the guile and experience, to help you find success in any marketing capacity. You're listening to Marketing School, with your instructors, Neil Patel, and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Niel Patel: And I'm Neil Patel.

Eric Siu: And today, we're going to talk about a really cheap way to get Kim Kardashian to promote your business. So, Neil, this is going to be three for three here, but you get to start.

Niel Patel: All right, so, many of you guys don't know, there's a site called Charitybuzz, and it's not just the Kim Kardashians of the world. Kim sometimes may be on there, she may not, but there's so many celebrities on there. It's a site where celebrities have a cause, and they'll donate their time for that cause. It's really affordable. You can bid on it.
Timothy Sykes does this a lot, you see [Ty Lopez 00:00:58] with a lot celebrities. My guess is, he probably uses Charitybuzz, as well. Now, Ty and Tim are also both pretty popular, where they probably get these celebrities also hitting them up, without Charitybuzz. But it's a great way to kick start things, because you can pay for time with these celebrities, and some of them are really well-known.
You can record some videos. You may have your product in the background. You can't be too aggressive, and create a video, being like, "Hey, here's my product. You should go and promote it." Larry King won't do that, and he's on Charitybuzz quite often, but you can do meetings with him, meets and greets. You can talk about stuff. You can record it, and you can put it up on your website.
It's a great way to have that celebrity influence, and generate sales at the same time. Plus, you're doing it for a good cause, because you're helping out their charity of their choice, and it's much cheaper than going to the celebrity directly, and paying him.

Eric Siu: I think Neil brings up a really good point. So this is kind of, Neil's talking about how can you do it, kind of directly. But, kind of long-term, when you think about the people that you want in your circle, the people that you want to be connected to, you look at what's interesting to them. How can you go about helping them? How can you help them, for free, for example?
I have had a lot of people, and same thing for Neil, ask to work for us for free for awhile, and then, build that relationship with us over time. Often times, they'll do the research on Neil or myself, find out what we're interested in, find out the projects that we're working on, and saying, "Hey, here's how I can help, specifically," to take all the thinking off our plate. And then, from there, you can build a relationship.
Now, not saying this is going to work with a Kim Kardashian. I actually do think, though, long-term, if you keep reaching out, over time you'll eventually break through. We have a mutual friend, I think this one guy reached out to you, 50 times or so?

Niel Patel: Yeah.

Eric Siu: To build a relationship with you? And he got through. Eventually, you're going to get through. But I think you have to be very, again, find out what makes them tick, what interests them, and then, figure out how you can get into that world. Eventually, you'll break through.

Niel Patel: Yeah, with celebrities, it's so powerful. People Look up to them. Any time they're around you, even if they're not directly talking about your product or your service or your company, people just look at you in a different light. There's like, "Oh, my God, Neil and Eric, or their company, is so amazing. Look at all these celebrities that talk about them, or look at all these pictures that they're in with celebrities."
I don't know why people put celebrities on pedestals, but they do, so might as well try to leverage it in your marketing, and you'll be shocked on how many of these celebrities don't have as much money as most of the people think. Just because they're famous online doesn't mean they're rolling in a lot of dough.
If you look at Logan and Jake Paul, some of the most popular influencers, they crush it on YouTube, Instagram, all the social channels, and there's income posted about them online, and it's somewhere around, like, a million bucks a month.
So, it's like, if the cream of the crop is making $1 million a month, there's still a ton of people who are popular, that aren't making anywhere near there, and these guys are all about pay for play.

Eric Siu: Yup. I have nothing else to add from my side. Are we good?

Niel Patel: I think we're pretty good. Check about Charitybuzz. We have no affiliations with them. I know Tim Sykes uses it. It's a great tool for him, and he's done well, so well from it, he's also built up friendships from it, and he doesn't even have to use it anymore, and he'll get all these celebrities to just hang out with him, without even spending money, or donating.

Eric Siu: Actually, that's another good side tip. Eventually, you want to get into charity, because all the rich people hang out there. But, anyway, that's it for today. Go check out singlegrain.com/giveaway, to get access to our marketing tools to grow your business, and we'll see you tomorrow.

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