[Free Consultation] Are you spending money on advertising but not getting the results you want? Are you looking for more sales and leads but have no idea where or how to start? Get help from our world-class marketing experts in a free consultation call.
Click Here To Schedule Your Free Consultation Now
In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
- [00:54] You may find that some of your content is outdated.
- [01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
- [02:15] Search engines want to eliminate redundancy.
- [02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
- [03:05] People who prune content, prune the quality content that won’t affect traffic.
- [03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
- [03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
- [04:18] Use Google Analytics to look at your content that isn’t performing well.
- [04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
- [05:00] Before you cut, always try to improve the content.
- [05:25] Cross link all your content, as it will help boost rankings for all of your pages.
- [05:26] That’s all for today!
- [05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
- [05:53] Go here to see how many downloads the show is getting.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
The post When to Keep, Cut, and Consolidate Your Content | Ep. #774 appeared first on Marketing School Podcast.
