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On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to hear why you should consider spending some of your time in luxury hotel lobbies.
Time-Stamped Show Notes:
- [00:27] Today’s Topic: How to Work from Luxury Hotels for Free (and Why WeWork Sucks)
- [00:35] Even though Neil is a WeWork member, he prefers to sit and work in the lobbies of luxury hotels.
- [01:09] No one has ever kicked him out of the lobby nor asked if he was a guest.
- [01:20] Eric finds WeWork expensive and disappointing.
- [01:42] WeWork is great for freelancers looking for companionship.
- [02:11] Lobbies of luxury hotels provide networking opportunities.
- [02:30] Try it, because it’s a good experience and is better than a Starbucks.
- [02:50] Entrepreneurs are doing this all time (it’s their MO).
- [03:09] Look for hotels that are holding conferences that are relevant to you; work from the lobby and you will be much more likely to generate business.
- [03:45] That’s it for today!
- [03:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.
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The post How to Work from Luxury Hotels for Free (and Why WeWork Sucks) | Ep. #501 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Erik Siu: Welcome to another episode of Marketing School I'm Erik Siu.
Neil Patel: And I'm Neil Patel.
Erik Siu: And today we're going to talk about how to work from luxury hotels for free and why We Work sucks. So, let me speak to this a little bit. So, even though I am a member of We Work I do from time to time let's say I'm in New York, or whatever, or in London for example. I might just hop into We Work, especially if I need to use a conference room and meet with people. It's a good look to just have that spot whenever it's possible, but for the most part what I do is, I go to luxury hotels and I sit in the lobby and I work for free, so I don't even need to go to a Starbucks all the time and pay for coffee or whatever. I can just sit in a luxury hotel, hop on the wifi, again and it's a really nice setting and then you know I can just hang out over there, typically there's cool people hanging out too. I've never, ever once gotten asked if I was a guest there and I've never been kicked out before I should say.
Neil Patel: Yeah, and think of this, I've also paid for We Work, we had tons of people from our company working in We Work and it's really expensive. And the reason they're like, "Oh it's amazing you get all this networking and you get to meet more people and you get business." One, I didn't get any good networking from We Work, two I never got any business from We Work, right. And we were spending a lot of money, we were participating in all the activities, it sucks. If you're individual and you don't want to work by yourself or you're a two man team or two lady team We Work is awesome because it just gives you companionship.
But what I'd rather do, and this is what we're recommending to you guys is go work from luxury hotels. Whether it's the St. Regis, Ritz Carleton, there's so many luxury hotels that have wifi in their lobby and the clientele that's going in and out of these hotels have money. It's not cheap to stay there, a lot of these places charge $600, $700, $1,000 a night and the more expensive the hotel the better off you are. 'Cause when you're just chilling in the lobby and you're working you randomly run into new people that you can network with, they're usually successful, and every once in a while you'll be able to strike up business. And I found by just being in luxury hotels I end up generating way more potential customers than going to We Work or "shared co-working space".
Erik Siu: Yeah, so for me on my side I mean I don't really have much to add around here other than go try it, it's a good experience, it's better than being in Starbucks all the time, ... not that there's anything wrong with a Starbucks, but again if you're trying to win business, if you're trying to grow relationships you are going to meet the right people there and who knows what will happen with it. Maybe you get business, maybe you can refer them to somebody else, but I found out to work exceptionally well and from my Facebook feed I can see a lot of different entrepreneurs are doing this all the time. And from there yeah .... anything else?
Neil Patel: No, not really. Just make sure you hop around from luxury hotel to luxury hotel. So, I've tried this in New York you don't want to just stick in the same luxury hotel over and over again, but I'll hop around it gives it change of scenery and I'm usually looking for ones where like there's conferences being thrown at that hotel. You can Google like, go to Event Brite or any of those sites to see where all the local conferences are that are happening, or Meetup. And if there's any happening in a specific hotel, go work from the lobby, you'll run into people and you're much more likely to do business that way, versus if you're just like, "Oh I'm going to go work out of the St. Regis today." So, if you try to coordinate it with luxury hotels that have events you're much more likely to generate business at that time.
Erik Siu: I think this podcast episode might rank for luxury hotels just on the sheer amount of times that you said it. Okay, so before we go we have a special episode of Problem Solvers that we'd like to share with you. This is with the Hello Fresh CEO and it talks about marketing cohorts and basically how they increased customer retention. And by the way they just filed to public so this is very, very interesting and I guess timely to also listen to as well. So, just go to singlegrain.com/fresh and we will see you tomorrow.
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