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In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary.
Time-stamped show notes:
- [00:28] – Today’s topic: How to Write a Killer Blog Conclusion That Leaves the Reader Satisfied
- [00:46] – How Neil always had a conclusion on Quick Sprout, his first big marketing blog.
- [01:09] – Ending a conclusion with a question mark encourages more comments.
- [01:19] – The conclusion should summarize the blog post. People scroll to the bottom and read the conclusion first.
- [01:46] – Eric likes to get to the point and extract value.
- [02:06] – Put next steps in the conclusion such as “leave a comment” and “check out this post”.
- [02:25] – Have conclusion, ask a question, and summarize things. Cap it off.
- [02:38] – That’s it for today!
- [02:41] – Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
- [02:51] – You can also learn how to win a one-year subscription to Crazy Egg.
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The post How to Write a Killer Blog Conclusion that Leaves the Reader Satisfied | Ep. #485 appeared first on Marketing School Podcast.
Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School, I'm Eric Siu.
Neil Patel: And I'm Neil Patel.
Eric Siu: And today we're going to talk about how to write a killer blog conclusion that leaves the reader satisfied. So this is something that, when I first started learning internet marketing, when I was reading quicksprout.com, I would notice ... By the way, this is Neil's first, or big first marketing blog, he would always have a conclusion at the end, right? There would always be a conclusion part, there'd be a paragraph basically summarizing, and asking people what they think.
So that's one thing I always noticed, he would always ask people what they think, and he would get people to engage in the comments, and that led to more good will. So Neil, what are your thoughts about writing a killer blog conclusion, because this is something you were doing well for a very long time?
Neil Patel: End your conclusion with a question mark, that encourages more comments, because when they're done reading your blog post, they're hopefully going to answer your question. Your conclusion should summarize the blog post, because what's going to end up happening is a lot of people, from all the Crazy Egg tests we've done with heat maps, and scroll maps, people scroll to the bottom, they read the rest of the post, or they more so scroll to the bottom, they read the conclusion, then they go back and read the rest of the post.
So by having an amazing conclusion that summarizes the post, and what they're going to end up learning, there's a higher chance that they'll go back up and read the rest of the content. So that's the main thing I do within my conclusion.
Eric Siu: I mean I'm lazy, I like getting to the point, and Neil likes getting to the point too. I don't know how he reads, but the way I read is oftentimes I'll just scroll to the conclusion, get to the point, give me what I need. I've extracted value, I'm satisfied. I get what I need and I'm off, I'm on to the next [inaudible 01:59] rating, and that's it. So I don't know how you go about it?
Neil Patel: Yeah, I'm the same way. A lot of times in my conclusion I also give them next steps, so the next steps could be leave a comment, share the content on the social web, or it could just be check out these other posts that'll help you with X, Y and Z, and this post may have scratched the surface, but the other ones will teach you how to implement them.
Eric Siu: Great, there's not much more for us to add around this, I mean just have a conclusion first place, ask them a question, summarize it. I think a lot of people tend to leave their blog post, or whatever thing that they're creating just kind of with an open ended kind of ending. You don't want to do that, you want to have something that caps it off.
So that's it for today, but before we go we have a 90 day free trial of Crazy Egg to give away to each and everyone of you. Just go to singlegrain.com/giveaway to learn more, and you can learn more about how you could actually win a one year annual subscription of Crazy Egg as well.
So that's it for today, and we'll see you tomorrow.
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