[Free Consultation] Are you spending money on advertising but not getting the results you want? Are you looking for more sales and leads but have no idea where or how to start? Get help from our world-class marketing experts in a free consultation call.
Click Here To Schedule Your Free Consultation Now
In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership.
TIME-STAMPED SHOW NOTES:
- [00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships
- [00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership.
- [01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration.
- [01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture.
- [02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline.
- [02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.).
- [03:00] However, most partnerships will not be equal.
- [03:15] Figure out what you can leverage and how the partnership would be beneficial.
- [03:40] Joint webinars are a great way to partner up with other companies and people.
- [04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him.
- [05:00] Neil and Eric both do partnerships.
- [05:34] When Eric was at Treehouse, to get started, they made a partnerships page.
- [05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership.
- [06:18] Use AppSumo, which is a place that runs promotions or offers.
- [06:38] Be careful with AppSumo, though: they take a percentage from what you make.
- [07:06] That’s all for today!
- [07:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
The post How to Grow Your Marketing Through Partnerships | Ep. #726 appeared first on Marketing School Podcast.
We help great companies grow their revenuesGet Your Free Marketing Consultation
Check Your Growth Score!
Type your domain below and see a report about your website.