Name: Single Grain, LLC
Address: 2121 Biscayne Blvd #1184, Miami, FL, 33137, US
Telephone: 800-701-0793

#15: Link Building for Better Google Ranking

In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.

Time Stamped Show Notes:

00:25 – What is link building?
00:40 – Google and the value of links
01:05 – You get to the top ranking on Google by having strong content and links
01:30 – Not all links are created equal
- 01:45 – Google can discern the authority of your links
02:00 – How to build great links
- 02:10 – Ahrefs.com pulls up links on your competitors’ sites and ranks those links based on domain authority
- 02:30 – It’s like a richter scale
- 02:45 – You want a domain authority of 60 or higher
- 03:00 – Hit up those sites and ask if they would be willing to link to your content
03:35 – Email relevant sites to get them to link to you
- 04:00 – Tools like Outreach.io and PersistIQ will send emails out for you
- 04:30 – Don’t automate the process too much
04:45 – Guest posting is another way to get great links
- 04:55 – Look for sites that are relevant to you
- 05:20 – Make everything easy for the site you are reaching out to
- 05:40 – Link building should start with building a relationship
- 06:15 – Guest post to drive customers and help your brand
06:50 – Using broken links from sites that go down every day
- 07:20 – Google “broken link checker”
- 07:30 – Find broken links in your industry
- 07:40 – Put your URL into Archive.org and make a better version of the original site
- 08:05 – Email the sites linking to that dead page, and offer your new content
- 08:25 – 20 to 30% success rate with broken links
09:10 – Roundup building
- 09:25 – Create a roundup for your niche, and people will reach out to you
09:55 – Subscribe to learn more marketing tactics!