5 Ways Cold Emailing Can Help Generate Backlinks

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5 Ways Cold Emailing Can Help Generate Backlinks

By Chris Bibey

SEO is anything but a “one size fits all” strategy. What works for one website may not work for another. And what worked for you in the past may not yield the same results in the future.

From startup companies to enterprise websites, SEO is critical. Taking this one step further, there is nothing more important than high-quality inbound links.

But here is the million dollar question: what is the best way to build backlinks without drawing the ire of Google?

While there are many strategies to employ, such as content marketing, inbound marketing, social media marketing, and influencer marketing, there is one tactic you might be overlooking.

Cold e-mailing. Yes, you read that right. Sending cold e-mails is one of the best ways to generate backlinks. The response rate may not knock your socks off, but as this study shows, an open rate of nearly 50% is possible.

Here are five examples of cold e-mails that will get you closer to the 50-percent open rate:

1. Introduce Yourself

This does not typically generate immediate results, but it is the first step in building a strong relationship that will eventually payoff.

Try this example:

Dear [name],

I wanted to send you a quick note of introduction. As a marketing professional, I love what you are doing with your website, [website].com.

Being that we work in the same industry, I was hoping to connect via e-mail and stay in touch.

If there is ever anything I can do for you, feel free to reach out. And as always, I will continue to read your blog and stay current with your business.


[your name]

You aren’t asking for a backlink. You don’t even allude to the fact that you have a website. This is nothing more than a basic introduction on which you can build off of in the future.

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It may be the “long way home,” but it’s also one of the best methods of networking with the idea of eventually reaching the intended result.

5 Ways Cold Emailing Can Help Generate Backlinks

(Image source)

2. Send a Link to Your Best Blog Post

Maybe the recipient is familiar with your blog. But maybe he or she doesn’t even know it exists. Why take the risk?

With this approach, send a link to your best blog post and let the content do the speaking. Try this on for size:

Dear [name],

As I'm sure you're quite busy, I'll be quick. I am a big fan of your company, and wanted to share some of my work with you.

Recently, I published a blog post entitled [blog post name]. In it, I discuss a variety of strategies for [the topic].

If you have a minute, I would love for you to read the post and let me know your thoughts. It is always nice to receive feedback from somebody with as much industry experience as yourself.

Thanks again for your time.

[your name]

It's a bit more direct than the first template, so your goal (and hope!) is that the person reads the post and likes it enough to do one of two things:

  • Add your blog to their regular reading list
  • Link back to this particular post, or another, in the near future


You can’t guarantee that this will generate a backlink, but it’s definitely a step in the right direction. If nothing else, the person is now aware of your blog. At that point, it’s up to your content to do the selling.

3. Tell Them About a Recent Mention

Moving forward, this strategy is a bit more direct than #2. Here is how it works:

  • Publish a blog post in which you mention a particular company (or maybe several).
  • Reach out to the appropriate party, via e-mail, to let them know about the link.


There is a fine line between being helpful and sending spam. You need to know where to draw the line. Here is an example that you can customize to fit your needs:

Dear [name],

As a fan of your brand, I recently mentioned your company in a blog post entitled [blog post name]. Not only do I love what your company has to offer, but I am positive that my readers will feel the same way.

If you have any time, it would be an honor for you to read the post and provide your thoughts. It’s always helpful to hear from people in your position.

Once again, thanks for everything you do. I hope my recent post sends some qualified traffic to your website.

Hope to hear from you soon.

[your name]

This is a big step forward and is getting you even closer to directly asking for a backlink.

The primary advantage of this strategy is that you have already proven to the recipient that you respect their company. What this person doesn’t know is that you published the link, to a certain degree, in an attempt to generate the same response in the future.

If you are lucky, this approach will result in traffic to your site and an eventual backlink.

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