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Profit-Driven Crypto Marketing Strategies to Promote Your Crypto Project

Crypto-based companies looking for digital marketing solutions need an agency that knows how to get the most out of a marketing budget.

We believe that growth and success follow when all aspects of a marketing strategy work in harmony. Therefore, our team consists of experts in creative and tactical areas of marketing, including paid ads, SEO, content marketing, influencer marketing campaigns, conversion rate optimization, marketing consultation, and video creation.


Personalized Crypto Marketing Strategy

At Single Grain, we utilize intelligent, innovative and cutting-edge marketing strategies to promote your cryptocurrency product and services. And we don’t just focus on metrics like impressions or shares – we provide a robust, insightful and comprehensive strategy to create a data-driven, highly individualized strategy that gets you results. Some of our clients include blockchain companies such as Bittrex, Polymath and Blockgeeks.

— Our clients love us

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“They provided us with key learnings about our messaging that we are now using”

“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”

— Devin Kerr
Digital Marketing Specialist, Sandvik

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“Since engaging with Single Grain our revenue has increased more than 300%”

“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”

— Chad Halvorson
Founder & CEO, When I Work

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“These guys are very good”

“What stands out is that they have a skilled team with subject matter experts in each digital marketing discipline. These guys are very good.”

— Mike Elson

Some Common Cryptocurrency Questions

And We Have The Answers

  • What is cryptocurrency marketing?

    Cryptocurrency marketing revolves around better branding, website and digital platform design.

    As the number of coins and ICOs increase in the market, new and existing crypto coins need to stand out. The most successful business in the space will evolve it’s design and marketing strategies to meet global standards. Cryptocurrency marketing must target to improve coin utilization, brand value and web presence.

  • How is cryptocurrency digital marketing different from traditional digital marketing?

    Cryptocurrency digital marketing involves building a community of enthusiasts who are interested in your products. Social channels and content marketing play a significant role in community building.

    Crypto influencer marketing is also extremely useful to drive conversations. Crypto marketing is highly selective, so greater focus is given to the buyer persona, the channels used for promotion, the storytelling approach, and the keywords used to target crypto enthusiasts.

    Traditional marketing for other businesses often has several goals, such as making a sale, earning an email address, or creating brand awareness. However, for companies dealing in cryptocurrencies, the goals can be quite different. For them, a one-size-fits-all approach to digital marketing won’t be sufficient.

    A cryptocurrency company preparing for an initial coin offering, introducing a new product to the marketplace, or trying to sell its technology to other businesses requires a targeted and high-impact marketing strategy that’s innovative and proven.

    Agencies will have to rely on gathering data directly from prospects and customers to create a marketing strategy. They will also have to customize the user experience so that it is tailored as per the target audience’s needs.

    Therefore, in cryptocurrency marketing, teams have to consistently create high-quality content that provides value across social media and blogs to gain much greater levels of success.

  • What are the best crypto marketing channels?

    Some of the leading crypto marketing channels are influencer marketing, PPC, PR and media outreach, community building on Telegram, content marketing, SEO, social media advertising, bounty campaigns, airdrops, programmatic advertising, email marketing, and affiliate marketing.

  • How is SINGLE GRAIN different from other cryptocurrency marketing agencies?

    For starters, we don’t have a one-size-fits-all marketing package. We understand that every cryptocurrency company has a different definition of success and growth, so we work with you to create a unique package for your needs, goals and budget.

    We also understand the process of scaling from zero to six figures and more. Thus, our team also advises you on how to adjust your marketing strategy to meet your evolving goals. We use a combination of marketing best practices, cutting-edge technologies, and meaningful data to inform and customize our marketing strategy for your business.

    Marketing in the cryptocurrency industry is unlike that of any other. Factors such as high market volatility and the newness of the technology offer unique challenges that must be taken care of to develop an effective crypto marketing strategy.

  • What should my initial marketing budget be to get started with crypto marketing?

    Your marketing budget depends on your business goals. There is no hard and fast rule of the amount of initial investment required to get started. You can get in touch with our crypto marketing experts for an initial consultation, and we will help you decide the best budget for your crypto marketing and advertising campaigns.

  • ​​Why Choose SINGLE GRAIN as Your Crypto Marketing and Advertising Agency?

    At Single Grain, we use a variety of bitcoin marketing strategies to promote your crypto products. Some of the top ICO and crypto marketing strategies we use to supercharge your crypto offerings are:

    Crypto SEO

    There are more than 1,000 popular cryptocurrencies on the market, so your cryptocurrency needs to show up in the search results in order for investors to notice your coin or business.

    The following SEO strategies are vital for high-quality traffic acquisition:

    • Research the entire niche and update the keyword database to accommodate ICO and cryptocurrency-related offerings.
    • Research your competitors, such as their organic traffic from Google and use this data to find low-competition keywords.
    • Optimize your crypto-related content for long-tail keywords for the most converting variations.

    Crypto Social Media Marketing

    Another way to introduce investors to your crypto business is through social media. Crypto investors regularly check Twitter, Reddit and other social media platforms for quick updates and tips about the market. By having an effective social media strategy, your brand can gain the audience’s attention and easily engage with them.

    Crypto Influencer Marketing

    To generate a high demand for tokens, the brand message is spread across social networks via influencers. We share a mix of content like blog posts, reviews and video content to generate engagement. Platforms like Twitter, Medium, Reddit, Steemit, Instagram and YouTube are used to identify niche influencers and collaborate with them. This helps to build a solid brand reputation.

    PPC (Pay Per Click) Marketing

    Blockchain companies need to generate awareness around their offering quickly, and Crypto PPC is the best way to do that. Single Grain has an experienced PPC team with industry-leading strategies to reach thousands of crypto enthusiasts.

    Bitcoin Communities

    Acceptance and adoption of any crypto project by the community is crucial to provide credibility and a good reputation. These bitcoin and crypto communities are scattered over different platforms, like Telegram, Viber and Discord, but include crypto enthusiasts and investors interested in making a deal. Communities help build trust, offer a platform for effective communication, and present enormous opportunities to earn more money.

    Crypto Press Releases

    Due to the sharp growth in the popularity of cryptocurrency, media and press releases are another great way to get the word out there about your services. Publishing various news and updates on cryptocurrency-related press release websites helps to build a network of cryptocurrency users.

    Without PR, communications between crypto businesses and their investors are minimal or non-existent. Good PR marketing can generate new business partners, a new customer base, and sales opportunities.

    The two best PR tactics are:

    • Target the right audience by publishing guaranteed press releases.
    • Send your users a small amount of token, which is a cost-effective and streamlined way to draw attention to your project. Incorporate a humble airdrop as is it a perpetually reliable marketing engine.

    Crypto Email Marketing

    Implementing a solid crypto email marketing strategy helps your business reach potential users to tell them about the services to improve engagement. Single Grain has a team of dedicated email marketing professionals to help you set up an automated drip email campaign to acquire potential investors for your next crypto project.

    Crypto Affiliate Marketing

    We help you set up crypto referral programs to jumpstart your customer acquisition. There are several crypto affiliate platforms where you can list your referral program to acquire more customers.

    Telegram Marketing

    Telegram is an excellent medium to reach different crypto groups and communities. Some of the popular crypto groups are Defi Million, ICO Speak News, ICO Speaks, ICO Listing, ICO Timer, and Bitcoin Traffic.

    LinkedIn Marketing

    Marketing on LinkedIn is another excellent strategy to promote your crypto startup. You can reach crypto and blockchain investors who are ready to invest in your project. Single Grain’s marketing and advertising experts understand the LinkedIn algorithm and suggest strategies to deliver the highest ROI on your campaigns.


    Crypto airdrops is an excellent marketing strategy to promote awareness of your new virtual currency. We use different cryptocurrency forums and plan strategies for your website to get more people to trade. Both Bitcoin and Ethereum are used as crypto wallets.

    Bounty Campaigns

    We help you set up bounty programs to raise funds for your ICO. Bounty campaigns are set up for both pre-ICO and post-ICO stages to make your ICO more profitable and obtain valuable customer feedback to fine-tune your blockchain releases.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

content marketing

Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

google ads

Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

conversion optimization

Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

SaaS Marketing


Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
Turn Your Content Marketing Into Your Money Maker Machine
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