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Single Grain > Marketing 101 > How to Use Facebook Audience Insights to Get More Marketing Ideas [video]

How to Use Facebook Audience Insights to Get More Marketing Ideas [video]

Eric Siu

When it comes to advertising or any type of marketing at all, targeting is the name of the game and that’s what makes or breaks an advertising campaign.

Facebook Audience Insights is a great tool, but few people mention it because it's not really sexy to talk about targeting – but that's what builds the foundation of your advertising campaign. Click To Tweet

So in this video, I’m going to run through several live examples using FB Audience Insights and show you how I find more marketing ideas for my own campaigns, scope out your competition, and see additional pages to target.