What Is Conversion Rate Optimization (CRO)

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Conversion rate optimization is the process of improving your landing page, email copy, advertising, etc with the goal of getting more conversions. That might mean more email signups, more sales, more traffic, or more leads. Conversion rate optimization is about taking your existing budget and current advertising efforts, and making it worth more to your business.

Related resources and guides: 

The Ultimate Guide to Conversion Rate Optimization

13 Conversion Rate Optimization Case Studies

8 Tools to Help with Conversion Rate Optimization