What Is Design Match

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Design match refers to how closely the design elements of a particular page “flow” together, compared to the previous page in the sequence. For example, how if a user clicks on an ad, does the following landing page feel congruent with the design of the ad?

If your design elements are congruent, your prospects will feel more confident that they're on the right path.

Resources:

SEO Friendly Design

4 Ways to Launch a Mobile Website Design