In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience.
Time Stamped Show Notes:
- [00:27] – Today’s topic: How to Use Emojis in Your Marketing
- 00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world
- [00:58] – Their email caught Eric’s attention because of the use of an emoji
- [01:15] – Emojis create an emotional connection
- 01:28 – Drip allows you to add an emoji—something Eric uses
- [01:48] – Even if it’s a bot, using an emoji makes the message feel more personal
- [01:59] – You can also integrate emojis into your blog post
- 02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
- 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy
- [02:55] – That’s it for today’s episode!
3 Key Points:
- Emojis can easily grab the reader’s attention.
- Adding an emoji to your messages and campaigns makes it more personal.
- Add emojis to your personal blog posts, too, as a way to connect with your audience.
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Full Transcript of The Episode
Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.
Neil Patel: I'm Neil Patel.
Eric Siu: Today, we're going to talk about how to use emojis in your marketing. The number one example I can think of, I'm subscribed to this list called CB Insights. CB Insights talks about the private equity world. It talks about the venture capital world, as well, what's going on in that space. The CEO, Anand, and I don't know if it's him writing it or somebody else, but there's always an emoji that shows up in the headline, and that stands out from the other headlines I see in my inbox because there's a lightning bolt or maybe there's a graph going up into the right, and that catches my attention, and even though sometimes I don't click on the email necessarily, I will pay attention to it and it does give me an update on what's going on. He is staying top of mind when he's sticking those emojis into his email marketing.
Neil Patel: You also want to use emojis within your text space marketing because it creates more of an emotional connection. It's more fun verses, "Hey, we're here to just pitch you," and a lot of people are collecting phone numbers these days and doing text space messaging. If you're not, you should consider trying it out.
Eric Siu: I use Drip on my website and Drip allows you to add emojis. Again, same thing what Neil was saying. Emojis add emotion, and I think it's cool because when we have a bot that's trying to qualify people, for example, there's a happy face here or maybe, "Hey, are you looking to grow your business?" You throw a rocket ship in there. I think it's just helpful to be able to see that because they feel like they're talking to somebody. I will say even though I know it's a bot, it does feel a little more personable to me when I feel like there's a little personality that's injected into the bot.
Neil Patel: In general, with emoji-based marketing, you can even integrate it within your blog posts. I've tried it. I haven't had too much of a luck with it, and the reason being is I focus more on a B2B audience, which is much more serious, but if I was targeting B2C, consumers, and I wanted to be more fun and playful and I was selling like a fun product, like whoopee cushions, why not use emojis within my product pages, landing pages, contact pages, etc.?
Eric Siu: You can just use the cloud and the poop and there you go. Anyway, there's not much more to add around this. I don't see a lot of emoji marketing happening nowadays or using emoji in your marketing, but think about how you can use this strategically for your brand. It all depends on who your audience is.
Before we go, we have a 90-day free trial of Crazy Egg, which is a heat mapping tool, and there's no credit card required, and it's worth up to $3,000. If you want to learn more, just go to SingleGrain.com/giveaway, and this is available for every single one of you, so it should be a no-brainer.
With that being said, we will see you tomorrow.
Speaker 1: This session of marketing school has come to a close. Be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of, and don't forget to rate and review so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on Marketing School.