Speaker 1: Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Siu.

Eric Siu: Welcome to another episode of Marketing School. I'm Eric Siu.

Neil Patel: And I'm Neil Patel.

Eric Siu: And today we are going to talk about how to get more out of your day. So, I'll start this thing off. This is very easy and counter-intuitive, actually no, it's not even counter-intuitive, that's the wrong word. This is very easy to do though, so what you can do is you can just Google Michael Hyatt Perfect Day, so it's H-Y-A-T-T, Michael Hyatt, and the basis of this is that you're blocking out time in your day.
So, for example, Neil and I we mostly record, we record on very set times, and Thursday's for me for example they are Growth Everywhere podcasts, from 8 to let's say 12PM or so, I am recording podcasts. And then in the afternoon I'm doing video work, so Thursday's are my content days.
Now, Friday's are my days for working on the [inaudible 00:01:13] product, Click Flow. So, if you're blocking out time and you're being very strategic with it, you're taking back your time so nobody else is controlling it, because it can get very easy for people. I'll give you an example, where my assistant will find whatever blocks of time, or people on my team will find whatever blocks of time, and just start to fit things in. That means you're out of control, you're not controlling your calendar, and that means your day becomes a whirlwind, but at the end of the day it seems like you lost your shirt, and you don't know what happened. You have to make sure that you're controlling your time and you control your time, block out your time, and focus on the big things.

Neil Patel: The reason I see most people not getting the most out of their day is because they're too scatter brained and they're doing too many things. Now, for example, Eric's pretty good at getting the most out of his day, but if I had to take a bet, I'm probably better than him because I'm a quicker executer. Would you agree with that?

Eric Siu: I agree.

Neil Patel: And Eric's smart, amazingly smart, he's smarter than I am. Now, Eric will do things like networking events, more dinners, and all these things. And that's his goal because he wants to learn, he wants to read more, he reads a lot more than I do. He networks with more people than I do, and there's nothing wrong with that, if that's his agenda and he wants to learn more, and do all that kind of stuff, and that helps grow his business, that's fine.
I learn something in which, for me, if I want to get the most out of my day, that usually involves trying to figure out how to grow my business, get more traffic, or whatever my goals are. Because it's not about getting the most out of your day, it's more so solving or accomplishing your objectives. Figure out what you want to do, cut everything else out. If it doesn't help you get to where you want to be, cut it out.
And yes, you guys are listening to this podcast, if you're trying to figure out how to get more traffic, sure you can listen to podcasts, you can read, you can watch videos, but you should only do so much of that. I don't read that much, I don't listen to a ton of podcasts, I don't get to tons of networking events. I just go and I do shit. Heads down, work, create a task list and get shit done throughout the day.
And I look back everyday before I go to sleep and I'm like here's what I accomplished. I didn't accomplish enough? I stay up and I finish the rest. That's it, no excuses, I don't give a shit if I'm sick, I have the fever, if it's Christmas. Yes, some of you guys may feel sorry for me, but that's why I get a lot done, and that's why my businesses are growing so fast.

Eric Siu: So, there is this one post from Mark Suster who is a well known venture capitalist, and he has this one blog post on ... It's titled Learn Before Earning. So you have two phases in your life, you have to learn first, or you can then earn. So a lot of you I think listening to this, if you're starting out, yes there's a lot of learning to happen and you're basically front loading the learning at the beginning, and then afterwards you can do the execution.
So, that's where Neil's at right now, he's doing a lot of the executional stuff, because he's accumulated so much experience. So, that's one thing to think about, check out that blog post.
The other thing I'll say is the day before, what I like to do is I like to think about my next day. And if you read the book The One Thing, it does tell you to focus on the most important thing. Now, yes, if you're in customer service, if you're in a different kind of role you might not be able to focus on just one thing, but if you can put one most important priority, if you knock that out the next day, you would be satisfied with the day, that's good. Instead of having a laundry list of things to do, like a 20, 30 things, just have one thing and then if you need to break it out into more you add two things so you have a top three.
But that's all you want to focus on. If you could focus on the big things that moved the needle, yes you might not see too much progress over the next week, the two weeks, maybe not even over a year, but over time you're going to start to see the good habits compound. And all the stuff that we're talking about right now are good habits. You talk about Neil executing, you talk about blocking out time, things like that. It's all about building the right habits and getting rid of the bad habits.
So, if you have friends that are negative to you, that bring a negative attitude, that are trying to bring you down, well, then you've got to get rid of them. That's a bad habit, right? So you've got to make sure that you're constantly fostering or cultivating good habits to bring you forward.
And the other thing I'd add before I kick it back over to Neil is that if you look at the ... There's a post from James Clear called the Eisenhower Box, this is how you prioritize. You have the things that are important, you have the things that are urgent, and then you have the things that are important but not urgent. Now, most of you are going to talk about things that are important and urgent, but the things that are often most important for the long term are in quadrant two. This is where things are important but not urgent, these are things where you can strategize, this is where Neil and I start to think about the future a lot.

Neil Patel: The last thing I have from me, and this ties into what I said earlier, go check out the Desktop App, or the App that works in your laptop, or whatever they call these Apps now, because when I say Apps most people think of mobile Apps. Go check out Rescue Time, it'll show you where you spend your time. Seriously, cut most of it out, and just focus, heads down, getting shit done.
Stop listening to a lot of podcasts, stop reading a lot of stuff, stop networking, stop going to dinners, and just get shit done within your business. Whatever your role is, just focus on work. You do that, you'll get more stuff done, you'll have more free time, and then with your free time do whatever you want.

Eric Siu: And the final thing I'll add is the thing Neil and I talk about a lot, having a good team around you. So, delegating things, it doesn't matter how good you are, it doesn't matter if you're Superman or Superwoman, you need people to help you. You need to be taking things off your plate that you shouldn't be doing.
So what I like doing is I like doing a prioritization chart where I put a column for $10 tasks, $100 tasks, $1,000, $10,000, $100,000 tasks per hour, right? And then you map out the things that you're currently doing and you put them into different columns, and you should be eliminating tasks that aren't bringing you that much value. Hire people out to tackle these responsibilities, and not only that, as you start to build your team, you're going to have people that standout, this is your leadership team. You start to think about every quarter, you talk to them and you say "What are 15% of things that you should stop doing?" And then you make a list of those responsibilities, and then you go from there and you hire out even more people to help take things off their plate so you can continue to be more efficient.
Anyway, there's a lot more that we can go on, but we're at seven minutes already so I'm going to let you guys go. But before you do, go to singlegrain.com/giveaway to get your marketing goodies, and we will talk to you tomorrow.

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