SEO Success: How This Page Generated $1M in Profits

Eric Siu

In a world increasingly dominated by AI and machine learning, many have started to question the relevance of SEO. People are saying that with the launch of ChatGPT or AI tools in general SEO is dying.

But as far as I’m concerned, SEO is far from dead. As long as human beings are searching, there will be SEO.

In this post, I’m going to show you how a single web page has generated over $1 million in profit per year solely through SEO.

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Demand Generation Marketing, Lever.co

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Case Study: Why SEO Is Not Dying Despite AI Domination

The page I’m going to discuss has a traffic value of $500,000 per month, which equates to $6 million per year if one were to pay Google for that traffic. The good news is that this page ranks for 3,200+ keywords, so one page by itself can rank for thousands of keywords:

That shows you the power of SEO. People think it’s this nebulous concept, but it works really well if you know how to use it. So I’m going to tell you how this person did it.

The Power of Masterminds and the Influence of High Performers

We did a mastermind a few years ago which took place on a boat. During this journey, a member of our group — let’s call him Andrew — posed a question to another participant, Bob. Andrew asked what keyword Bob would like to rank number one for on search engines. Bob shared his aspiration, and Andrew confidently responded, “Consider it done.”

Fast forward two months, and Bob had clinched that coveted number one ranking. Achieving this milestone required diligent work and high-quality content, of course, but the results were well worth the effort.

This experience taught us an invaluable lesson: The magnetic attraction between high performers. Whether you’re an athlete, entrepreneur or author, there’s a universal respect for the dedication and grit required to reach the pinnacle of any field. This mutual admiration is why high performers gravitate towards each other and why mastermind groups are such powerful platforms for growth.

In fact, that single interaction during our mastermind session led to millions in profits for Bob.

So, if you’re wondering why people invest time and energy into masterminds, it’s because these gatherings offer more than just networking opportunities — they provide a space for exponential growth and success.

Mastering Google Rankings: Content + Domain Authority

So, what exactly did Bob do to achieve such remarkable success?

First and foremost, the page in question was optimized to rank for an impressive 3,200 keywords. This required a substantial content piece, ranging between 8,000 to 10,000 words. While some might argue that crafting high-quality content is a given in today’s digital landscape, it’s worth noting that it remains a foundational element of SEO success.

The second crucial factor in achieving high rankings on Google is having a strong domain authority.

Domain authority is typically scored on a scale of 1 to 100, and a high score can significantly boost your chances of ranking well. And combining a high domain authority with quality content can give you a “first-mover advantage,” allowing you to accrue more link equity over time.

This is because people are more likely to link to a page that already ranks well, creating a self-perpetuating cycle of success.

In Bob’s case, his website had a high domain rating — somewhere in the ballpark of 80 to 90. This strong rating essentially acted as a magnet for Google’s algorithms, allowing the page to rank for topics where it had established authority.

Bob’s triumph was not a stroke of luck, but the result of a well-executed SEO strategy that combined in-depth, quality content with a robust domain authority.

The Limitations of Relying Solely on Keyword Volume in SEO

Keyword volume is frequently touted as a pivotal metric in SEO, but it’s essential to recognize that it’s not the be-all and end-all.

Take our case study as an example: The page in question ranks for a multitude of keywords and garners significantly more than the estimated 700 monthly visits suggested by the volume of its primary keyword:

While tools like Ahrefs are invaluable for gauging the number of backlinks required to break into the top 10 rankings for a specific keyword, it’s crucial to note that a robust domain rating can often mitigate the need for an extensive backlink profile.

In essence, the lesson here is twofold:

First, keyword volume alone doesn’t provide a comprehensive view of a page’s potential traffic.
Second, other factors, such as domain authority and the quality of backlinks, play a significant role in determining a page’s SEO success.

Therefore, a more holistic approach to SEO is advisable for achieving optimal results.

The Importance of Continuously Updating Your Content

Finally, I want to stress the critical importance of regularly updating your content.

I’m a big advocate of the “skyscraper content” strategy, a term coined by Brian Dean of Backlinko. This approach involves crafting content that is not just good, but ten times better than the current top-ranking pages. However, creating exceptional content is just the starting point; it’s equally crucial to keep that content up to date to sustain its relevance and search engine ranking.

By consistently updating your high-performing pages — even if it’s just adding a paragraph or two every month — you’ll find that the page will start to rank for an ever-growing list of keywords. This creates a compounding effect, amplifying the success of your SEO efforts over time.

Here are the updating guidelines we use at Single Grain:

Rewrite the intro and conclusion
Delete/combine any weak sections
Research and write as necessary to add to the value of the piece
Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old
Replace any outdated or irrelevant images
Replace any examples/case studies with new, current ones

Last Word on the SEO Profit Machine

SEO is far from obsolete. It’s a dynamic and profitable avenue that continues to offer significant ROI.

By surrounding yourself with high-performers, focusing on domain authority, understanding the nuances of keyword volume, and continually updating your content, you can harness the full power of SEO.

Consider the opportunities that lie in acquiring undervalued websites with strong domain ratings, particularly in niches that align with your business goals.

So don’t just stand on the sidelines — dive in now to capitalize on the transformative power of well-executed SEO and affiliate marketing strategies. Your future self will thank you!