Content marketing is the art and science of leveraging various forms of content to connect with, engage and convert your target audience. Content, ranging from e-books and blog posts to videos, webinars and podcasts, is just as powerful in the B2B sector as it is in the B2C environment.

Through B2B content marketing, companies can create brand awareness, establish credibility and trust, and educate their audience about their offers. You can use B2B content marketing to generate demand and leads, engage in smart link building tactics, foster loyalty with existing customers and clients, and differentiate yourself from the competition.

However, not just any content will do. As the digital marketplace grows more competitive, and numerous companies discover the benefits of B2B content production, it takes specialist skill and authentic thought leadership to stand out online, and engage the right audience.

Single Grain has extensive experience building high-ROI campaigns and marketing solutions for B2B brands. We even have our own blog, where you can find a host of top-ranking B2B content.

Unlike most content marketing companies, we have dedicated specialists on-board to assist with building your content marketing strategy, researching your target audience, and separating you from the competition. We provide comprehensive guidance on content development, advising you on which marketing channels and platforms to use (from ad networks and streaming TV ads to social networks like LinkedIn and TikTok), and optimize all content for SEO practices.

We also know how to produce specialist content for complex niches, ranging from SaaS to NFT. Want proof of our skills? Check out our client testimonials and case studies.

We believe the best content marketing strategies can only be built on a strong understanding of each company, its target audience, and their competition. We start with a thorough investigation of your company and marketplace, and take time to understand your brand’s voice and aesthetic.

Only after we have an inside-out knowledge of your organization will we begin creating the copy and visual assets you need to enhance your marketing efforts with search engine optimization, conversion rate optimization and influencer marketing.

We’re committed to high-ROI campaigns, which means we constantly test our advertising efforts, and optimize each campaign on a regular basis.

The scope of the work involved in a B2B content marketing campaign differs with each client. We don’t believe in one-size-fits-all, so we’ll give you a custom pricing quote based on the work you need. You can contact us to get an estimate at any time.

Our content marketing services often fall into three categories:

• DIY services: With content marketing and SEO frameworks to guide your team in achieving success for your business.
• Done with you: Here, our consultants create the strategy for your campaigns and get you ready for a successful content marketing implementation.
• Done for you: We provide the comprehensive content marketing strategy, complete with ongoing execution and optimization.

Single Grain’s expertise in content marketing ensures that we can deliver exceptional growth to any company, from startups to Fortune 500 brands. Whether accessed alone or as part of a multi-stage strategy for online success, our B2B content marketing services are ideal for giving your business a much-needed boost.

Our B2B content marketing expertise has already helped countless companies to better understand and connect with their customers, outshine the competition, and generate consistent, organic, and compounding traffic.