Choosing the Right AI Copywriting Tool for Your Business

Last updated: November 21st, 2024

AI marketing has innovated the ways marketers work. Various AI tools can streamline operations, boost creativity, and improve efficiency.

While there’s an AI tool for nearly every marketing tactic, this technology has been the biggest game-changer for content marketing. These platforms generate text in seconds, assisting writers with issues such as writer’s block. AI copywriting tools also optimize for SEO, recommend topics, and schedule posts.

If you’re trying to implement machine learning into your existing content marketing strategy, you probably noticed numerous AI copywriting tools are on the market. How do you choose the best one? This guide will help you select the perfect tool for your goals, budget, and operational needs.

Key Takeaways for AI Copywriting Tools

AI copywriting tools use natural language processing (NLP) to streamline many content marketing tasks, helping writers stay productive while churning out more content.
Some key factors to consider when choosing AI copywriting tools include your goals, budget, usability, quality, UI/UX, customization, and scalability. Before trying a tool, it would help to read reviews and testimonials.
Some of the best AI copywriting tools include Jasper, Copy.ai, Writesonic, Rytyr, and Wordtune.
To implement an AI tool into your strategy, try a free demo and train your team. Always set clear guidelines for your team to follow and evaluate key metrics to ensure you’re getting results from your AI writing tool.
Some of the most innovative trends in AI writing include hyper-personalization and voice-to-text.
Marketers face problems when using AI copywriting tools, including over-reliance, not using a branded voice, and ignoring legal and ethical considerations.

Why AI Copywriting Tools Are Essential

Source: SoluLab

Even the best writers have days when the words don’t flow as easily. AI copywriting tools can streamline many aspects of the content marketing process. In addition to producing content, AI copywriting tools can create titles, outline a blog post, suggest topics, and aid writers in the editing process.

AI copywriting tools are more than just fancy gadgets; they use some of the most innovative technology to help writers work better. Advanced machine learning algorithms and natural language processing (NLP) allow these tools to generate emails, blogs, social media posts, ad copy, and technical documents. Here are some of the benefits you’ll experience when you use AI copywriting tools:

Time savings: An AI tool can produce content in just a few clicks.
Cost-effective: AI handles many of the repetitive tasks associated with writing, such as research and editing. This reduces labor costs and helps businesses produce more content, increasing revenue.
Consistency: AI writing tools have consistent tone and messaging, which is vital for brand identity.
Creativity: AI tools often provide fresh angles and ideas, sparking creativity for your campaigns.

Key Factors to Consider When Choosing the Best AI Copywriting Tools

Source: The Munro Agency

Not all AI copywriting tools are created equal. There are specific criteria that all marketers must consider before using an AI writing tool. Below are the crucial factors to keep in mind when making your decision.

Define Your Content Goals

There are no jack-of-all-trades AI copywriting tools. All developers build these tools to handle specific jobs and functions. That’s why knowing what you need from AI copywriting tools is the first step. Ask yourself:

What type of content do I need? Are you seeking a tool to write a social media or blog post, product description, or ad copy?
Who is my audience? A tool with features like tone customization can help tailor content for different demographics.
Do I need multilingual support? A tool with translation features could be essential if your audience spans different regions.
Do I need better SEO results? Find a tool that offers insights to increase your search engine rankings and is tailored to provide keyword suggestions.
Where else do I need results? In addition to your blog, many marketers can use AI to transform their social media posts and generate copy for emails or ads.

Budget

AI copywriting tools come in various price ranges, from free plans to premium subscriptions. Other pricing models to consider include:

Freemium options: Many tools offer freemium pricing. The most basic features are free, and you can scale to a paid plan when you need more from your tool.
Tiered pricing: This is one of the most common AI pricing models. Each plan has a tier with specific features included. Consider each feature and compare them to the price to know if you’re getting the best value.
Pay-as-you-go models: These tools offer custom pricing, so you only pay for the features you need. If you need more from your tool, you can always add more features to your plan.

Remember: if an AI writing tool is slightly out of your budget but includes all the features you need, you may want to consider buying it anyway. An expensive tool might save you money in the long run if it replaces outsourcing or makes the writing process more efficient.

User-Friendly Interface

If you can, try a demo or a free trial to ensure the AI copywriting tools are easy to navigate. A complicated interface can slow production, especially if your team hasn’t used that tool. Here are some UI qualities to look for:

Ease of use: Intuitive dashboards with minimal learning curves.
Collaboration: If you work in teams, choose tools that support multiple users and allow for collaborative workflows.
Customer support and tutorials: A robust support system and training materials can guide you through the tool, and you’ll learn its backend much quicker than through trial and error.

Customization and Adaptability

Your brand voice is unique. Whether you’re in the legal field and use complex jargon or need to write a straightforward blog post for the SaaS industry, you’ll need to find an AI writing tool that can work with your unique voice. The AI tool you choose should allow you to customize your voice. Consider these qualities:

Tone settings: Can you set the tool to write in different tones (e.g., professional, conversational, or humorous)?
Templates: Pre-built templates can better align with your writing style.
Learning capability: Some AI tools improve over time by analyzing your feedback and will autonomously learn your branding voice.

Content Quality

The machine learning that goes into AI writing tools is extremely impressive. That said, AI copywriting tools can face content quality issues.

Fortunately, there are other ways to gauge the quality of an AI writing tool:

Spelling and grammar: Ensure the tool avoids common errors.
Relevance: Does the tool generate content that aligns with your prompts?
Originality: Choose tools that only produce original content.

How do you know which tool is better than another? Test a few tools by generating the same prompt and comparing the results.

There are some key facts to remember. For AI to produce content, it must analyze a vast collection of content, which means there are risks of plagiarism. While many tools promote that their content replicates human content, the reality is that most generative AI lacks emotional intelligence and isn’t as engaging as human-produced content. Never sacrifice human writers and use AI to aid content creation.

Scalability

AI writing tools offer many features. Initially, you may only need a simple AI writing tool, but your content needs might change as your business grows. These qualities prove your AI writing tool is scalable:

Higher content limits: Does the tool offer higher word counts or more content outputs as you upgrade?
Advanced features: Are features like API access and team collaboration available in higher tiers?
Integrates with other tools: Agentic tools that integrate cleanly with platforms like CMS systems, email marketing software, or CRM tools can streamline workflows.

Even if you upgrade your AI writing tool, it may still not be enough to benefit your copywriting process. Don’t worry; you can always contact expert content marketers for help optimizing your written content strategy.

Let’s Start Writing

Customer Reviews and Case Studies

User feedback is invaluable when finding the best AI writing tool. Search for reviews and testimonials to see which tools to try and which to avoid. Questions to ask include:

What do users like most about the tool?
Are there recurring complaints?
Does the tool deliver its promises?

Websites like G2 are great resources for unbiased reviews.

Best AI Copywriting Tools to Consider

Let’s look at some of the best AI copywriting tools, their strengths, and use cases.

Jasper.ai

Jasper is one of the most prestigious AI copywriting tools. This program has over 50 copywriting skills and can be an excellent tool for businesses in every industry. You can use Jasper for different purposes, such as writing landing pages to ad copy.

Strengths: Jasper is known for its versatility and quality. It excels at writing a short— or long-form blog post. It offers over 50 templates and supports multiple languages.
Best for: Marketing agencies, bloggers, and businesses seeking different types of content.
Downside: Higher cost compared to some competitors.

Copy.ai

If automation is your goal, you’ll benefit from using Copy.ai. Copy.ai can automate hundreds of content marketing tasks to scale your strategy.

Strengths: It is excellent for social media posts, ad copy, and emails. Its free plan is suitable for small businesses.
Best For: Startups and individuals on a budget.
Downside: Limited capabilities in long-form content generation.

Writesonic

Writesonic has found a solution for many of the problems that AI writing tools face. This platform can produce branded copy, offer factually accurate content, and optimize for SEO—all in real-time.

Strengths: Advanced features like SEO assistance and social media integrations.
Best For: Small to medium-sized businesses.
Downside: There’s a learning curve.

Rytr

Are you looking for an AI writer to imitate your branded voice? Upload a writing sample to Rytyr, which will mirror your writing style. You can also create several custom writing tones so Rytyr can produce any content you need, such as a tone for social media and one for Google Ads.

Strengths: Simple to use and affordable.
Best For: Freelancers and small teams.
Downside: It doesn’t produce the best quality content.

Wordtune

Wordtune is one of the most powerful copywriting tools around. Its bots can “read” your writing and offer suggestions. It’s also intuitive and simple to use.

Strengths: Focused on rewriting and improving existing content. Great for enhancing tone and clarity and repurposing blog content for social media.
Best For: Professionals needing polished content and an editing assistant.
Downside: Not a full-fledged copywriting solution.

How to Implement an AI Copywriting Tool to Your Strategy

Once you consider your needs and find the best AI copywriting tool, you’ll need to ensure it integrates with your existing strategy. That’s more challenging to do than you may expect. Here’s a step-by-step guide to making your AI writing tool work with your content marketing strategy:

Try a demo: Many platforms offer demos and free trials. Test the tool first to ensure it’s the quality you want and need.
Train your team: Require your team members to complete training so they understand how to use the tool.
Set clear guidelines: Define how and where AI-generated content will be used.
Evaluate performance: Review metrics like ROI on your blog and social media regularly to ensure you’re profiting from AI-generated copy.

Emerging Trends in AI Copywriting

Machine learning is only becoming more advanced, and there are more ways to integrate AI copywriting into your blogging or social media strategy. What are some of the most innovative trends we can expect?

Hyper-personalization: Advanced tools can analyze vast customer datasets and offer hyper-customized content for specific audiences.
Voice-to-text capabilities: AI tools are beginning to include voice input features, enabling hands-free content creation.
AI ethics: As tools grow in popularity, businesses are emphasizing ethical AI use, including transparency in generated content.

Common Pitfalls to Avoid

Source: Tech2Globe

While AI tools are powerful, they’re not perfect. Here’s how to avoid common mistakes:

Over-reliance on AI: AI copywriting should complement human creativity, not replace it. Always keep human writers to review and edit generated content.
Ignoring brand voice: AI-generated content is generic. Ensure tools align with your branding and have human staff writers inject your voice into your AI-generated content, specifically on your blog and social media.
Neglecting legal considerations: Verify that your tool adheres to copyright and plagiarism policies.

How Will You Use An AI Copywriting Tool?

With the right AI copywriting tool, your writing team can stay more productive and achieve your content marketing objectives more efficiently. But choosing the right AI copywriting tool for your business is not a one-size-fits-all decision. You must first assess your goals, budget, existing strategy, and other requirements.

The best AI tool is scalable, user-friendly, and customizable, but some businesses may need more features than these. Start by identifying your goals, exploring popular tools, and trying free trials to make an informed decision.

Another alternative is to partner with a content marketing firm. Single Grain leverages AI copywriting, and we educate our clients on using machine learning to benefit their unique marketing campaigns.

If you’re ready to level up your brand’s copywriting with AI, Single Grain’s AI copywriting experts can help!👇