Since most website visitors only spend a few seconds analyzing a new website before deciding whether to engage with the content further or click the back button to search for an alternative, your home page content plays a vital role in capturing attention and encouraging visitors to stick around long …
Backlinking Trends in the Invoicing Software Vertical
You all know how important generating high quality backlinks are in order to build traffic back to your site and improve your rankings within the search engines. But too often, discussions about backlinking and linking best practices tend towards the theoretical, which leaves webmasters knowing what they *should* do, but …
Google Panda in Plain English (Infographic)
In February of 2011, the Google Panda algorithm changed the SEO world forever. After a year of ripping through what Google deems as “spammy” sites, how has Panda affected you? There has been non-stop chatter between Internet marketers and SEOs about how to protect your site from Panda, but with …
The Beginner’s Guide to Pinterest (Part 1)
Very few websites have seen the meteoric rise of interest and engagement that Pinterest has, and – as you might expect – this rapid adoption offers plenty of potential for website owners to get their content noticed. But what is Pinterest, and how can you use this innovative new website …
How to Reverse Engineer Viral Content
When it comes to creating viral content, there’s no reason to reinvent the wheel. If you aren’t seeing the kind of interest you’d like in your blog posts and articles, read on to learn more about the processes that we use to build traffic to a website through the …
How to Use Trending Topics for Keyword Research
For too long, the standard advice on keyword research has been to go out, purchase an expensive keyword discovery tool and then spend hours running searches until you find keywords that meet the specific parameters in terms of search volume and competing pages that you set. But this is 2012! …
5 Web Trends for 2012
The New Year is upon us, which means that a new crop of web trends is about to unfold. Although we can’t make any concrete predictions about what will definitely happen in 2012 (heck – think back to January 2011 and try to think of anyone who predicted the …
Top 5 Over-Optimization Mistakes to Avoid
We all know that performing proper search engine optimization is vitally important for getting your website ranked in the search engine results pages for the best possible keywords. However, it’s also true that you can have too much of a good thing. In fact, over-optimizing your sites has been …
The Best SEO Posts of 2011
No matter what else you might have to say about the year 2011, you can’t deny that it’s been a time of incredible changes in the SEO world. So to recap everything that’s happened this year, we’re bringing you the top SEO posts of 2011: Google Panda Probably the biggest …
Link Wheels: Are They In or Out?
Website marketers are constantly trying to uncover tricks to get their sites ranked higher in the search engines, just as Google engineers are always on the lookout for these schemes. One of the latest such techniques to gain prominence in the SEO community is the link wheel – a circular …