As digital marketers, we all know the crucial role of lead generation in digital marketing. Yet despite its importance, lead generation often falls victim to routine: create a free webinar for this campaign, write a free eBook for that one. It’s easy to forget that…
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5 Simple Techniques to Improve Lead Generation
10 Dec. 2013 -
How To Out-Troll a Troll Infographic
5 Dec. 2013No one likes trolls, but sometimes the only way to get rid of them is to become an even bigger troll yourself. In this infographic, we’re highlighting the typical behavior of trolls on different social media sites across the web, introducing a few of the…
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Online Video Trends For 2013
19 Nov. 2013Video is in. Close the polls, send home the jurors, there is no more discussion to be had. Through YouTube, Vimeo, and Instagram, it’s clear that video is playing a much larger part in people’s lives than it has in previous years. According to a…
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Twitter’s New Custom Timeline’s And What To Do With Them
13 Nov. 2013Twitter Just Announced A New ‘Custom Timelines’ Feature The new feature is similar to the third part social platform Storify, but remains native and unique to Twitter. The ‘Big’ idea here is to empower Twitter users to choose the tweets that are most important or…
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The Beginner’s Guide To Digital Marketing Actions
30 Oct. 2013Marketing is the method used to persuade your audience to act. Traditionally it was sending a message out over the few media options you had and keeping an eye on the sales reports to watch the numbers (ideally) go up. There weren’t a lot of…
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Your Brand: By The Numbers
21 Oct. 2013Seth Godin’s explanation of a brand is as simple and complex as any of the big ideas that keep us up at night: ”it’s an expectation”. Businesses have invested unmeasurable resources to build a brand that their customers love. Traditionally the brand is defined by a…
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Comprehensive Guide To Digital Publishing For Your Business
9 Oct. 2013Content marketing was the buzzword for many companies in 2012 and 2013. In fact, almost 50% of companies say they have a formalized content marketing strategy, with another 27% actively working on one. This means that if you don’t have a strategy, you’ll be left…
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5 Killer Blog Engagement Strategies For 2014
7 Oct. 2013Did you know that 81% of bloggers never make $100 from blogging and that only 8% of bloggers will earn enough money to be able to support a family? Shocking right? It’s sad that a lot of people suffer this fate, however, what’s worse is…
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We’re Hiring: Data And Analytics Intern
4 Oct. 2013Job Description Data and Analytics/Administrative Internship, Single Grain, LLC Single Grain is seeking a Data and Analytics/Administrative Intern to work part-time (20 hours/week) with the team (potential for full-time work may occur in the future). Strategic Objectives: Assist the Single Grain team with creating exceptional…
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We’re Hiring: PPC Account Executive
4 Oct. 2013Single Grain is looking for a motivated advertising pro to join our growing team. You should know terms like CPM, CPC, CTR and Quality Score like the back of your hand. The position will be based in Santa Monica, CA and will start remotely initially….
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Why Facebook’s Bigger Better Link Previews Matter
24 Sep. 2013Link posts have been the most hated and least engaged-with posts on Facebook for quite some time. Since the network made huge, visually-focused updates like Timeline and the Newsfeed redesign, users have grown accustomed to being entertained by images rather than written content. I mean,…
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We’re Looking For Interns! | Design Research | Editorial
18 Sep. 2013Single Grain believes that internships should be equally beneficial for the intern as it is for our company. We maintain constant loop of feedback and training throughout the internship while providing the opportunity to apply the new lessons and skills in real scenarios. We’re current…