We’ve covered this pretty extensively on this blog before, but it bears repeating – good digital marketing isn’t something that just “happens.” Publishing good content to your company’s blog requires research and editing. Proper social media marketing takes a regular commitment of time. Even the…
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Why Your Brand Needs a Community Manager
6 Jun. 2013 -
Beginner’s Guide to Business Blogging
29 May. 2013I get it – you’re busy. Whether you’re a small business owner, a marketing representative for a larger company or anybody else who’s thinking about taking on the responsibility for a corporate blog, your to-do list is already packed pretty tight. So why should you…
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The New Link Building Mindset
22 May. 2013The word on the street is that a new Google Penguin update will be rolling out within the next few weeks – and by all indications, the impact of this particular refresh could be huge. Matt Cutts – the head of Google’s Web Spam team…
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We’re Looking For A Content Marketing Intern
10 May. 2013Single Grain is looking for a Content Marketing Intern to join our team for the summer of 2013 in our San Francisco office. During this time you will gain experience in creative direction, editorial planning, client management, and digital writing, editing and publishing. This person…
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6 Common Content Marketing Mistakes
1 May. 2013Did you know that interesting content is one of the top 3 reasons why people follow brands on social media? In fact, according to content+, 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow to their family and…
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Google Penguin Changes are Coming: Will Your Site be Affected?
17 Apr. 2013The SEO rumor mills are at it again… At this year’s SMX West conference, Matt Cutts – head of Google’s Web Spam team – announced that webmasters can expect to see the latest version of the Penguin algorithm rolled out sometime during 2013. Of course,…
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The Art of Ethical Content Stealing
10 Apr. 2013If you’ve been reading along with us here on the Single Grain blog, you know that we’re all about creating high value content that engages readers and drives traffic as a method of website promotion. So it might surprise you to know that we’re also…
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4 Ways to Launch a Mobile Website Design
3 Apr. 2013With mobile internet browsing set to overtake traditional desktop internet usage as early as 2014, according to research reported by the Smart Insights marketing team, having a website that displays appropriately in a mobile environment is becoming less of a luxury for today’s businesses and…
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Are Your Content Marketing Campaigns Converting?
23 Mar. 2013Content marketing is all the rage these days – and with good reason! A well-executed content marketing campaign can result in a steady stream of website visitors who arrive regularly on your site’s pages for months following the launch of each new content piece. And…
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15 Ways to Boost Your Facebook Interactions
20 Mar. 2013Advertising your business on Facebook is an important part of any good social media marketing plan – but there’s a big difference between posting effective, engaging updates and sharing posts that fail to draw any attention to your brand! So if you’re struggling to attract…
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7 Great Tools for Measuring Social Media Engagement
13 Mar. 2013We all know that social media outreach is an important component of every business endeavor these days – whether you’re using social sites to generate interest in your product or to develop an “online resume” of sorts that’ll help to get you hired. However, there’s…
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Optimizing Your Email Marketing Subject Lines
6 Mar. 2013Think, for a second, about how you organize your email inbox as a personal user. If you’re like the majority of email users today, you probably skim through the huge number of sales messages and newsletters you receive in search of personal correspondence – stopping…