What’s new in the world of the Conversion Rate Optimization
The most important part of the video production workflow is what happens before the camera starts rolling. Pre-production, or the planning and logistics phase of a video project, is where most of the magic happens before it gets recorded. And while poor pre-production may not break your video, it will break your budget if you…Continue Reading
There’s no arguing with the fact that today’s businesses have to break through an impressive amount of noise in order to capture a prospective buyer’s attention. In fact, some experts estimate that we’re exposed to as many as 3,000-5,000 marketing messages a day, making it harder than ever to get your sales pitch into the…Continue Reading
As a content creator, your lens of focus is often fixated squarely on the content itself. Does this sentence make sense? Does this video capture our brand sentiment? Is this infographic well-cited? That’s not to say that your attention isn’t warranted; creating engaging, attention grabbing posts is no easy task. What you probably don’t realize…Continue Reading
At the end of the day, creating content is hard. And with the ever-increasing amount of content out there competing with your brand, it’s not going to get any easier. Instead of banging our heads against walls or keeping our fingers crossed for inspiration, there are things you can do – really useful things –…Continue Reading
Unless you’ve been ignoring everyone for the last 6 months or so, you’ve probably heard a few people complain about the decrease in organic reach for business pages on Facebook. There have been several updates and changes to Facebook, and the way it determines what shows up in a user’s newsfeed, that have (or should have)…Continue Reading
It used to be the case that sales shouldered most of the sales funnel burden, while marketing had a much more fire-and-forget role. But with the advent of ever-increasing transparency, and online interconnectivity, marketing has taken on more and more responsibilities traditionally handled by sales. In other words, the funnel itself is changing from…Continue Reading
In 2013, 87% of marketers used video for content marketing. Were you one of them? Video continues its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand. While 87% seems like a…Continue Reading
Laura Williams is a blogger and online business owner who writes about content marketing and strategies to generate more buzz and traffic. The game has changed when it comes to developing and retaining relationships with customers. Smart content marketers understand that they have to be quick on their feet, agile in their delivery of content, and…Continue Reading
“Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media In 2013, ReelSEO released their Video Marketing Survey and Business Trends Report, which incorporated feedback from over 600 marketing respondents. They discovered the following: 93% of marketers are using video in their campaigns 84% are…Continue Reading
In the past era of TV commercials, print ads and large-scale media buys, advertisements took a “one size fits all” approach by necessity, as the cost of disseminating a single message made it imperative that the ad reach as many people as possible. Today, though, we live in a “Big Data” world. And since we…Continue Reading
Social media is undoubtedly one of the most exciting, and most frustrating, fields to work in. We’re constantly given new opportunities to improve our skills, knowledge and abilities, while being forced to rethink what we do, how we do it, and, most importantly, why we’re doing it. In short, we can’t stop getting better and…Continue Reading
As competition for attention heats up across the web, it’s becoming increasingly important for business owners and web developers to understand and keep up with the latest research, trends, and principles relating to the behavior of online consumers. In the last year, more and more of our most favorite and most used websites updated their…Continue Reading