What’s new in the world of the Conversion Rate Optimization
As competition for attention heats up across the web, it’s becoming increasingly important for business owners and web developers to understand and keep up with the latest research, trends, and principles relating to the behavior of online consumers. In the last year, more and more of our most favorite and most used websites updated their…Continue Reading
Note: This is a guest post written by Herbert Lui. Herbert Lui does marketing for clients such as Pivotal Labs, Busy Building Things, and Renegades. He is the author of a free guide to building credibility online. According to Forbes, a whopping 80% of executives use video as a source of information. This type of behavior certainly isn’t restricted to the…Continue Reading
Note: This is a guest post written by Herbert Lui. Herbert Lui does marketing for clients such as Pivotal Labs, Busy Building Things, and Renegades. He is the author of a free guide to building credibility online. As digital marketers, we all know the crucial role of lead generation in digital marketing. Yet despite its importance, lead generation often falls victim…Continue Reading
No one likes trolls, but sometimes the only way to get rid of them is to become an even bigger troll yourself. In this infographic, we’re highlighting the typical behavior of trolls on different social media sites across the web, introducing a few of the most famous internet trolls in recent history, and presenting useful…Continue Reading
Video is in. Close the polls, send home the jurors, there is no more discussion to be had. Through YouTube, Vimeo, and Instagram, it’s clear that video is playing a much larger part in people’s lives than it has in previous years. According to a Pew Research Center study, as many as 8 in 10…Continue Reading
Twitter Just Announced A New ‘Custom Timelines’ Feature The new feature is similar to the third part social platform Storify, but remains native and unique to Twitter. The ‘Big’ idea here is to empower Twitter users to choose the tweets that are most important or relevant to them and their followers. Setting Up Custom Timelines…Continue Reading
Marketing is the method used to persuade your audience to act. Traditionally it was sending a message out over the few media options you had and keeping an eye on the sales reports to watch the numbers (ideally) go up. There weren’t a lot of steps involved in converting your audience to customers and there…Continue Reading
Seth Godin’s explanation of a brand is as simple and complex as any of the big ideas that keep us up at night: ”it’s an expectation”. Businesses have invested unmeasurable resources to build a brand that their customers love. Traditionally the brand is defined by a set of visual guidelines – colors, logos, icons, fonts, style,…Continue Reading
Content marketing was the buzzword for many companies in 2012 and 2013. In fact, almost 50% of companies say they have a formalized content marketing strategy, with another 27% actively working on one. This means that if you don’t have a strategy, you’ll be left in the dark. The most popular forms of content marketing…Continue Reading
Did you know that 81% of bloggers never make $100 from blogging and that only 8% of bloggers will earn enough money to be able to support a family? Shocking right? It’s sad that a lot of people suffer this fate, however, what’s worse is that many never really find the “holy grail” of blogging….Continue Reading
Job Description Data and Analytics/Administrative Internship, Single Grain, LLC Single Grain is seeking a Data and Analytics/Administrative Intern to work part-time (20 hours/week) with the team (potential for full-time work may occur in the future). Strategic Objectives: Assist the Single Grain team with creating exceptional digital marketing reports for SEO/PPC/Content Marketing clients. Handle administrative responsibilities…Continue Reading
Single Grain is looking for a motivated advertising pro to join our growing team. You should know terms like CPM, CPC, CTR and Quality Score like the back of your hand. The position will be based in Santa Monica, CA and will start remotely initially. Please make sure you also include ‘PPC is cool’ in…Continue Reading