Does this sound like your business?:
Here’s the bottom line:
If you don’t have a working Facebook/Instagram Ads campaign (or if your campaign is seeing unimpressive results), you’re letting hundreds or thousands of leads get away.
With almost 3 billion monthly active users, advertising on Facebook (Meta) is one of the most effective ways to access a much wider, yet micro-targeted, audience with very low advertising costs. So, if you can improve your Facebook Ads campaign, you could easily see ad conversion rates as high as 9.21% – and predictably grow your business.
Our Facebook Ads agency has a proven track record of successful Facebook (Meta) Ads campaigns. We’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow, and we can help your business scale, too.
At Single Grain, we create Facebook ads that attract the right kinds of clicks to inject your website with qualified traffic and grow your business.
So, how do we do it?
Our team of digital advertising experts conducts thorough research on your ideal customer profiles and positions your social ad campaigns based on how users are consuming content on Facebook. They also identify complementary channels to support advertising campaigns on Meta. They create scroll-stopping ads that directly address user needs and desires based on highly focused behavioral targeting.
As a top Facebook (Meta) ad agency, Single Grain’s ad campaign strategy consists of:
And much more.
We turn over every stone when positioning brands like yours on social, from exploring different ad formats and placements to building highly personalized landing pages. We’ve gotten so good at doing this, that we’ve been able to drive impact for high-profile brands like Schumacher Homes, boosting their lead quality and value through Meta Ads.
And we can do the same with your brand. If you’re curious how we can scale your results on Facebook, connect with our team here and we’ll build you a custom Meta advertising plan.
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
In this episode, we delve into the evolving landscape of organic social media reach, analyzing data from 15,000 social media profiles. Our discussion covers the decline in organic reach, the impact of linking out to external sites, the importance of short-form videos, the role of comments, and the optimal posting frequency. Additionally, we explore the value of brand ambassadors and the most active social networks driving the most organic traffic. We also share why we are focusing on Meta, formerly Facebook.
The price of Facebook ads depends a lot on what you sell, what results you expect, and your budget. Ad costs also vary greatly by country, industry, target audience, placement and time of year.
Some rules of thumb that will help you gauge your ultimate costs are:
When you discuss your project with us, we’ll be able to tell you in greater detail about how much you can expect to pay.
Yes! Social media advertising with Facebook ads allow you to:
We have used Facebook ads to generate incredible results for all our clients, and we can help you with your own needs.
On average, you can expect to see results from our paid acquisition campaigns in the first three months.
Advertising on Facebook means running ads exclusively through this network. The ads show up in different parts of Facebook’s feed, the Messenger app, and even on non-Facebook apps and websites. Social media advertising on this platform offers different ad formats, including images, carousels, videos, and more.
Facebook makes it easy for your paid ads to communicate a unique message to the people that matter the most to you — your audience.
You can create these audiences based on demographic, behavioral, and interest-based data from Facebook’s user profiles. You can also target audiences based on past behaviors on your site (known as “custom audiences”) or based on similar traits (known as “lookalike audiences.”)
Since people react more positively to relevant ads, advertising on Facebook is often an effective and lucrative way to promote your brand online.
To advertise your brand successfully with Facebook ads, you need to promote a product or service (an “offer”) in a way that engages your target audience. Based on your offer, you select a campaign’s objective and a budget.
Then you define your target audience and your ad’s placements. Finally, you create your ads, and launch your campaign. Once this social media giant approves the ads, they will be good to go.
The most important part of Facebook Ads is to create copy that resonate with the right people and keep users engaged with the platform. In other words, the better your ads generate likes, shares and comments, the higher their reach and the lower their costs.
That’s your ultimate goal with social media advertising, and that’s what we excel at.
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
