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Data-Driven NFT Marketing Strategies to Promote Your NFTs

As a full-scope digital marketing agency with over a decade of experience and a specialized NFT marketing agency, we use several blockchain and crypto marketing strategies to promote your NFT collection.

Some of the data-driven NFT marketing services we use for our clients, including Bittrex, Polymath and Blockgeeks, are:

  • Demand Generation
  • Market Research
  • SEO & Content Marketing
  • Paid Ads
  • CRO
  • DeFi and Web3 Marketing
  • Community Management
  • Influencer Marketing
  • Discord and Telegram Community Building
  • Cryptocurrency Marketing
  • Press Releases/Public Relations
  • Social Media Marketing/Social Media Management

We Specialize in HIGH-ROI NFT Marketing Campaigns

Crypto artists looking to rapidly profit from their NFT promotion must choose between marketing it themselves or hiring an NFT marketing agency.

If you use a team of experienced NFT strategists, they can analyze your target audience on a deep level, use personalized and out-of-the-box campaigns to reach your customers and prospects, and ultimately drive up the sale price of your offering.

Most growing companies or individuals who want to capitalize on the NFT trend don’t have the in-house capacity, knowledge or marketing experts to run Google Ads campaigns, social media ads, SEO, influencer marketing, email marketing, CRO or other crucial marketing strategies themselves.

As one of the best NFT marketing agencies, you’ll gain access to an NFT marketing agency with world-class crypto marketers. Our extensive experience and expertise in this niche will educate your audience on the value of your NFT collection, increase brand awareness for your NFT brand, and send your sale price surging.

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Who is Eric Siu?

Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.

Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.

He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.

Discover Featured Podcast Episode

Eric Siu and Neil Patel
4.6 • 1.1K Ratings

THIS might disrupt the $2.2B SEO industry completely (Generative Engine Optimization) (AI Corner)

In episode #2651, we discuss Generative Engine Optimization (GEO) and its impact on the future of SEO. We explore methods for optimizing content for generative engines and highlight the importance of AI-driven search algorithms. We also emphasize the strategies of keyword stuffing, statistics inclusion, and fluency optimization. Consider subscribing and liking on YouTube to help us grow!

Learn More About The Work We’ve Done

NFT Marketing FAQs

And We Have The Answers

  • What is NFT marketing?

    Digital platforms have become swarmed with NFTs of all sorts. Therefore, it’s difficult to promote your NFT project so that it stands out.

    NFT marketing is a unique approach to increasing your NFT’s visibility, popularity and your community of potential NFT buyers. It also involves getting wide exposure when it comes to launching your event (sale) of your next piece of art.

    Ultimately, the right NFT marketing agency can help you target NFT enthusiasts and communicate the value of your project to them — resulting in the maximum possible profits.

    The NFT market is getting more and more saturated with competition, so if you want to fetch a high price for your non-fungible token, you need the right marketing strategy delivered by an agency with dedicated experts.

  • How are you different from other NFT marketing agencies?

    Many NFT marketing agencies have recently popped up with the sole purpose of cashing in on the “crypto craze.” Therefore, they often lack the core skills and expertise needed to successfully plan and execute a data-driven NFT marketing plan that delivers the highest ROI.

    Our team of crypto specialists have worked with leading crypto companies such as Blockgeeks, Bittrex and Polymath. We can help you implement profitable NFT marketing campaigns, build highly targeted communities, and gain exciting buzz around your next NFT sale for maximum ROI.

    We have extensive knowledge of building enthusiasm around products and leveraging all channels — social, SEO, PPC, and more — to create messaging for your target buyer with proven and innovative marketing campaigns.

    Having worked in various industries with diverse major brands such as Salesforce, Uber and Amazon, we understand that marketing a newer concept like non-fungible tokens adheres to the same principles: navigating market volatility, new technology and immense competition via a profit-based promotional strategy.

    We understand that there is no one-size-fits-all strategy. We custom build every campaign to our client’s unique market position and sales goals.

  • What are the best NFT marketing channels?

    First, let’s separate NFT marketing channels from NFT marketplaces.

    Marketplaces are platforms where non-fungible tokens are actually bought and sold. Popular NFT marketplaces include:

    • OpenSea
    • Crypto.com
    • Rarible
    • SuperRare
    • Enjin

    There are strategic approaches to listing your NFTs on these marketplaces and increasing the chance that your buyer persona discovers your project during their search on the platform.

    But again, NFTs are quite a new phenomenon. That means you need to know the right external marketing channels to make people aware of them in the first place.

    The specific marketing channels that will be most effective for you depend on what kind of NFT you are selling, but could include any of the following:

    • YouTube Videos
    • Social Media Content
    • Infographics
    • SEO
    • Paid Search
    • Email Marketing
    • Influencer Mentions

    And more! That’s why it’s essential to have an NFT marketing agency with a proven track record of identifying the right marketing channels for their clients.

  • How much do NFT influencer agencies charge?

    NFT influencer marketing pricing depends on several factors, such as the size of the influencer you are looking to work with, the platforms and media outlets you are looking to use, and the overall scope of your project.

    NFT influencer agencies usually charge a monthly fee for their services and offer custom upgrades to your basic NFT promotion plan depending on your NFT and crypto project goals.

    Most influencer marketing companies have a starting package price of around $1,000 – $5,000 per month and can go up to $50,000 per month or more depending on the deliverables.

  • How do you promote my NFT?

    The promotion of NFTs is actually more important in a lot of ways than advertising almost any other product. Like most cryptocurrencies or investment options, the value of your non-fungible token depends on how many people are talking about it and investing in it.

    With proper promotion you:

    • Build hype for your NFTs, which increases demand
    • Use higher demand to request higher prices for your token sales
    • Strengthen your image as an NFT artist

    Some great ways to promote your NFTs include:

    • Work with influencers
    • Create valuable white lists
    • Master Discord
    • Develop Twitter Spaces and Clubhouse

  • What is metaverse marketing?

    Metaverse marketing is just what it sounds like: marketing a brand or product, including digital assets such as NFTs, in the metaverse.

    Metaverse generally refers to shared virtual world environments or a computer-generated environment, which is accessible to users via the Internet. It is a digital space that is designed to be more lifelike by using “extended reality,” the combination of augmented, virtual and mixed reality.

    At the moment, people interact with each other through social media platforms or by using messaging applications. In the virtual space, users will have their own “character” that can walk around and interact with other users, as well as make digital purchases. They can communicate with one another through avatars, text messages, sounds, music videos, video games, etc.

  • How much money should I expect to spend on NFT marketing?

    This is a great question! But a tough one to answer. Every NFT creator we help has unique needs. Your goals, timeline and budget are major factors in the NFT advertising spend we recommend. Our goal is always to maximize your spending and your ROI no matter your budget. We will always discuss this with you before implementing any strategies.

  • What are some of our NFT marketing tactics?

    Some of the NFT marketing solutions we offer are:

    NFT Community Building

    The success of your NFT largely depends on curating an engaged and informed community at scale. We use community-building best practices to share informative posts, educate your audience about NFTs, create partnerships and drive buzz around your project.

    Listing Your NFT on the Right Marketplaces

    Our NFT marketing agency experts will identify the best marketplaces that fit your project’s scope. For instance, Enjin is a marketplace for selling any crypto asset or swapping bitcoin or other cryptocurrencies, whereas SuperRare is only for NFT art.

    Use SEO to Leverage Organic Visibility

    The best crypto strategy means that your NFT must be visible to people searching for NFTs on marketplaces or specifically within your niche. This is where the power of SEO (Search Engine Optimization) helps your website rank higher and drive more traffic and potential buyers.

    Riding Influencer Shoutouts

    Influencers have built trust with their audiences. When the right influencer mentions your brand or your NFT on TikTok or Instagram, for instance, it can send a surge of new visitors to your digital asset who are already intrigued by your creation.

  • What are the benefits of working with Single Grain NFT Marketing Agency?

    Some additional benefits of working with our NFT marketing agency are:

    • PR Agency Solutions
    • PPC Campaigns
    • Social Media
    • Content Marketing
    • Email Marketing
    • Influencer Outreach
    • Digital Collaborations and Partnerships

    In short, we leave no stone unturned when implementing the best customized ROI-based advertising plan for your valuable non-fungible token.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Our Growth Methodology

  • We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.

  • If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.

  • We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.

  • We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.

  • Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.

Maximize NFT Profits

— Testimonials

Our Creds


— Our clients love us

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“We can always count on them to deliver high-quality content on time”

“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”

— Meredith Wood
Head of Content, Fundera.com

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Level Up Your Marketing Knowledge

Marketing School
A top business podcast with 90
million downloads
Eric Siu & Neil Patel
Leveling Up
A channel that will help you level up your business skills and master the game of life
Eric Siu & Leading

Level Up Your Marketing Without Increasing Your Headcount

Maximize NFT Profits