Data-Driven NFT Marketing Strategies to Promote Your NFTs

As a full-scope digital marketing agency with over a decade of experience and a specialized NFT marketing agency, we use several blockchain and crypto marketing strategies to promote your NFT collection.

Some of the data-driven NFT marketing services we use for our clients, including Bittrex, Polymath and Blockgeeks, are:

  • Demand Generation
  • Market Research
  • SEO & Content Marketing
  • Paid Ads
  • CRO
  • DeFi and Web3 Marketing
  • Community Management
  • Influencer Marketing
  • Discord and Telegram Community Building
  • Cryptocurrency Marketing
  • Press Releases/Public Relations
  • Social Media Marketing/Social Media Management
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We Specialize in HIGH-ROI NFT Marketing Campaigns

Crypto artists looking to rapidly profit from their NFT promotion must choose between marketing it themselves or hiring an NFT marketing agency.

If you use a team of experienced NFT strategists, they can analyze your target audience on a deep level, use personalized and out-of-the-box campaigns to reach your customers and prospects, and ultimately drive up the sale price of your offering.

Most growing companies or individuals who want to capitalize on the NFT trend don’t have the in-house capacity, knowledge or marketing experts to run Google Ads campaigns, social media ads, SEO, influencer marketing, email marketing, CRO or other crucial marketing strategies themselves.

As one of the best NFT marketing agencies, you’ll gain access to an NFT marketing agency with world-class crypto marketers. Our extensive experience and expertise in this niche will educate your audience on the value of your NFT collection, increase brand awareness for your NFT brand, and send your sale price surging.

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Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

NFT Marketing FAQs

And We Have The Answers

  • What is NFT marketing?

    Digital platforms have become swarmed with NFTs of all sorts. Therefore, it’s difficult to promote your NFT project so that it stands out.

    NFT marketing is a unique approach to increasing your NFT’s visibility, popularity and your community of potential NFT buyers. It also involves getting wide exposure when it comes to launching your event (sale) of your next piece of art.

    Ultimately, the right NFT marketing agency can help you target NFT enthusiasts and communicate the value of your project to them — resulting in the maximum possible profits.

    The NFT market is getting more and more saturated with competition, so if you want to fetch a high price for your non-fungible token, you need the right marketing strategy delivered by an agency with dedicated experts.

  • How are you different from other NFT marketing agencies?

    Many NFT marketing agencies have recently popped up with the sole purpose of cashing in on the “crypto craze.” Therefore, they often lack the core skills and expertise needed to successfully plan and execute a data-driven NFT marketing plan that delivers the highest ROI.

    Our team of crypto specialists have worked with leading crypto companies such as Blockgeeks, Bittrex and Polymath. We can help you implement profitable NFT marketing campaigns, build highly targeted communities, and gain exciting buzz around your next NFT sale for maximum ROI.

    We have extensive knowledge of building enthusiasm around products and leveraging all channels — social, SEO, PPC, and more — to create messaging for your target buyer with proven and innovative marketing campaigns.

    Having worked in various industries with diverse major brands such as Salesforce, Uber and Amazon, we understand that marketing a newer concept like non-fungible tokens adheres to the same principles: navigating market volatility, new technology and immense competition via a profit-based promotional strategy.

    We understand that there is no one-size-fits-all strategy. We custom build every campaign to our client’s unique market position and sales goals.

  • What are the best NFT marketing channels?

    First, let’s separate NFT marketing channels from NFT marketplaces.

    Marketplaces are platforms where non-fungible tokens are actually bought and sold. Popular NFT marketplaces include:

    • OpenSea
    • Crypto.com
    • Rarible
    • SuperRare
    • Enjin

    There are strategic approaches to listing your NFTs on these marketplaces and increasing the chance that your buyer persona discovers your project during their search on the platform.

    But again, NFTs are quite a new phenomenon. That means you need to know the right external marketing channels to make people aware of them in the first place.

    The specific marketing channels that will be most effective for you depend on what kind of NFT you are selling, but could include any of the following:

    • YouTube Videos
    • Social Media Content
    • Infographics
    • SEO
    • Paid Search
    • Email Marketing
    • Influencer Mentions

    And more! That’s why it’s essential to have an NFT marketing agency with a proven track record of identifying the right marketing channels for their clients.

  • How much do NFT influencer agencies charge?

    NFT influencer marketing pricing depends on several factors, such as the size of the influencer you are looking to work with, the platforms and media outlets you are looking to use, and the overall scope of your project.

    NFT influencer agencies usually charge a monthly fee for their services and offer custom upgrades to your basic NFT promotion plan depending on your NFT and crypto project goals.

    Most influencer marketing companies have a starting package price of around $1,000 – $5,000 per month and can go up to $50,000 per month or more depending on the deliverables.

  • How do you promote my NFT?

    The promotion of NFTs is actually more important in a lot of ways than advertising almost any other product. Like most cryptocurrencies or investment options, the value of your non-fungible token depends on how many people are talking about it and investing in it.

    With proper promotion you:

    • Build hype for your NFTs, which increases demand
    • Use higher demand to request higher prices for your token sales
    • Strengthen your image as an NFT artist

    Some great ways to promote your NFTs include:

    • Work with influencers
    • Create valuable white lists
    • Master Discord
    • Develop Twitter Spaces and Clubhouse
  • What is metaverse marketing?

    Metaverse marketing is just what it sounds like: marketing a brand or product, including digital assets such as NFTs, in the metaverse.

    Metaverse generally refers to shared virtual world environments or a computer-generated environment, which is accessible to users via the Internet. It is a digital space that is designed to be more lifelike by using “extended reality,” the combination of augmented, virtual and mixed reality.

    At the moment, people interact with each other through social media platforms or by using messaging applications. In the virtual space, users will have their own “character” that can walk around and interact with other users, as well as make digital purchases. They can communicate with one another through avatars, text messages, sounds, music videos, video games, etc.

  • How much money should I expect to spend on NFT marketing?

    This is a great question! But a tough one to answer. Every NFT creator we help has unique needs. Your goals, timeline and budget are major factors in the NFT advertising spend we recommend. Our goal is always to maximize your spending and your ROI no matter your budget. We will always discuss this with you before implementing any strategies.

  • What are some of our NFT marketing tactics?

    Some of the NFT marketing solutions we offer are:

    NFT Community Building

    The success of your NFT largely depends on curating an engaged and informed community at scale. We use community-building best practices to share informative posts, educate your audience about NFTs, create partnerships and drive buzz around your project.

    Listing Your NFT on the Right Marketplaces

    Our NFT marketing agency experts will identify the best marketplaces that fit your project’s scope. For instance, Enjin is a marketplace for selling any crypto asset or swapping bitcoin or other cryptocurrencies, whereas SuperRare is only for NFT art.

    Use SEO to Leverage Organic Visibility

    The best crypto strategy means that your NFT must be visible to people searching for NFTs on marketplaces or specifically within your niche. This is where the power of SEO (Search Engine Optimization) helps your website rank higher and drive more traffic and potential buyers.

    Riding Influencer Shoutouts

    Influencers have built trust with their audiences. When the right influencer mentions your brand or your NFT on TikTok or Instagram, for instance, it can send a surge of new visitors to your digital asset who are already intrigued by your creation.

  • What are the benefits of working with Single Grain NFT Marketing Agency?

    Some additional benefits of working with our NFT marketing agency are:

    • PR Agency Solutions
    • PPC Campaigns
    • Social Media
    • Content Marketing
    • Email Marketing
    • Influencer Outreach
    • Digital Collaborations and Partnerships

    In short, we leave no stone unturned when implementing the best customized ROI-based advertising plan for your valuable non-fungible token.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

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Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing solutions
  • Create unique, custom Web3 campaigns to drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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