You need one landing page for every action you want your target traffic to perform. For example:

• You want new visitors to subscribe to your email list, so you build a landing page that describes your brand, background and services.
• You want existing leads to buy your new product, so you build a landing page only for those people that shows everything about your new offer.
• You’re launching multiple products and want past customers to try them, so you create one landing page for each product. After the purchase, you can send cross-selling emails.
• You want to attract clients from different niches, so you build custom landing pages for the same service. For example, if you sell CRM software, you’d build your main “CRM” landing page, then another one for “e-commerce CRM,” another for “real-estate CRM,” and so on.

As long as you don’t try to do all that in a single page, all of these are good options.

The best landing page to get visitors to convert is one that follows these conditions:

• Focused Web Design. Use the same CTA on every section. Don’t overwhelm the visitor with too much information.
• Direct-Response Copywriting. Great copy gets people to take action before they reach the end of your landing page. It’s your opportunity to differentiate your business, manage objections, and set expectations.
• Ongoing Split Testing: Landing page conversions are optimized for a specific trend and time. As market behavior changes, A/B testing will help your conversion rate consistency.
• Website Responsiveness. What does your landing page look like on mobile? Does it load in under three seconds? Is your website design easy to navigate? These performance details can affect the perceived value of your offer.
• Data-Driven Optimization. You won’t know the best way to improve conversions unless you track all variables that affect them. Our landing page creative agency helps you optimize your click-through rate, bounce rates, pop-up drop-off rate, keyword rankings, session duration, and more.

Data. If you want to get the highest ROI possible, it’s not enough to have good web design or copy. You’ll often find that the optimized version of your landing page has nothing to do with what you first designed.

A/B testing 101: You run two landing page versions, one change at a time, and see which one performs better. If you do this over and over, you’ll get the best page possible.

Depending on whether you want conversions or engagement, you’ll build a landing page or a home page. The problem comes when you try to mix both because they’re opposites: Landing pages focus the reader’s attention, while home pages disperse it.

Let’s say your landing page leads to a free consultation CTA. But because you want to impress your clients, you add as many features as possible: a newsletter CTA, a discount exit pop-up, your latest blog posts, a social media bar, a contact form, your pricing plans, and other services you offer.

That’s all great if you want visitors to explore your site, but if you want sales conversions, you need a landing page. You can still add all those elements, but everything on the page should point to the same CTA: Book a free consultation.

Any landing page agency can get you some results. What separates us, however, is our talent, experience and data-driven strategies.

As a full-service digital marketing agency, we have teams of SEO, PPC and CRO experts. We’ve grown our own agency from a fledgling SEO agency to a successful, go-to 7-figure business that now carefully picks the clients we work with. We rank on page one of Google for competitive keywords like “marketing trends” and “influencer marketing.”

With a thorough understanding of new technologies and how they apply to your business, we take brand-building to the next tier and never settle for mediocre results.

We’ve got great testimonials, too — we’ve helped major brands like Amazon, Uber, Airbnb and Salesforce grow, and we can grow your business, too.