Conversion-Driven Landing Pages for B2B Brands

Does this sound like your landing page?

  • You put a lot of effort and money into building a landing page for your new product, but your search traffic is near zero.
  • You’re driving plenty of traffic to your landing page, but you’re not seeing the conversion rates you’d like to.
  • Your landing page looks great, but you’ve got too many CTAs that make the next action unclear for prospects.

If your marketing campaign doesn’t include a high-converting landing page for your new product or service, you’re leaving hundreds or thousands of conversions (and dollars) on the table each month.

To get the best ROI, you need a clear landing page with actionable CTAs for your new product or service that elevates the perceived value of your offer. Then you can charge premium prices, get more sales, and profit consistently.

Single Grain has a proven track record of successful, data-driven landing page design with conversion rate optimization. We’ve helped major brands such as Amazon, Airbnb, Uber and Salesforce grow, and we can help your business grow, too.

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We Specialize in HIGH-ROI Landing Pages

A sleek landing page design can only get you so far. You need a data-driven approach to replace guesswork with time-tested systems.

Single Grain can help you build a landing page with consistent conversion rates so you can drive consistent traffic and revenue. How do we do this?

We create an eye-catching headline, use images effectively, make sure the value of the offer is obvious, write persuasive content that converts, leverage scarcity to inspire motivation, and finish with a clear call to action. Then we perform A/B tests to tweak to perfection.

As one of the best landing page agencies, Single Grain’s services include:

  • Web design and landing page audits
  • Clear and actionable CTAs (call to action)
  • Conversion rate-optimized and SEO-friendly copywriting
  • A/B testing on all landing page elements
  • Lead-generation form optimization
  • Page load speed optimization
  • Mobile-friendly and website design responsiveness
  • Conversion rate-optimized and SEO-friendly copywriting

Just Some Of Our Happy Clients

  • 15five
  • Amazon
  • crunchbase
  • drift
  • Lever
  • Intuit
  • nextiva
  • Recurly

— Our clients love us

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“Single Grain enables us to increase our impact without increasing our headcount”

“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”

— Kim Cooper
Director of Marketing, Amazon Alexa

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

Some Common Paid Advertising Questions

And We Have The Answers

  • What kind of landing page do I need?

    You need one landing page for every action you want your target traffic to perform. For example:

    • You want new visitors to subscribe to your email list, so you build a landing page that describes your brand, background and services.
    • You want existing leads to buy your new product, so you build a landing page only for those people that shows everything about your new offer.
    • You’re launching multiple products and want past customers to try them, so you create one landing page for each product. After the purchase, you can send cross-selling emails.
    • You want to attract clients from different niches, so you build custom landing pages for the same service. For example, if you sell CRM software, you’d build your main “CRM” landing page, then another one for “e-commerce CRM,” another for “real-estate CRM,” and so on.

    As long as you don’t try to do all that in a single page, all of these are good options.

  • What’s the best landing page for conversions?

    The best landing page to get visitors to convert is one that follows these conditions:

    • Focused Web Design. Use the same CTA on every section. Don’t overwhelm the visitor with too much information.
    • Direct-Response Copywriting. Great copy gets people to take action before they reach the end of your landing page. It’s your opportunity to differentiate your business, manage objections, and set expectations.
    • Ongoing Split Testing: Landing page conversions are optimized for a specific trend and time. As market behavior changes, A/B testing will help your conversion rate consistency.
    • Website Responsiveness. What does your landing page look like on mobile? Does it load in under three seconds? Is your website design easy to navigate? These performance details can affect the perceived value of your offer.
    • Data-Driven Optimization. You won’t know the best way to improve conversions unless you track all variables that affect them. Our landing page creative agency helps you optimize your click-through rate, bounce rates, pop-up drop-off rate, keyword rankings, session duration, and more.
  • What’s the secret to a high-ROI landing page?

    Data. If you want to get the highest ROI possible, it’s not enough to have good web design or copy. You’ll often find that the optimized version of your landing page has nothing to do with what you first designed.

    A/B testing 101: You run two landing page versions, one change at a time, and see which one performs better. If you do this over and over, you’ll get the best page possible.

  • How is a landing page different from a home page?

    Depending on whether you want conversions or engagement, you’ll build a landing page or a home page. The problem comes when you try to mix both because they’re opposites: Landing pages focus the reader’s attention, while home pages disperse it.

    Let’s say your landing page leads to a free consultation CTA. But because you want to impress your clients, you add as many features as possible: a newsletter CTA, a discount exit pop-up, your latest blog posts, a social media bar, a contact form, your pricing plans, and other services you offer.

    That’s all great if you want visitors to explore your site, but if you want sales conversions, you need a landing page. You can still add all those elements, but everything on the page should point to the same CTA: Book a free consultation.

  • How is Single Grain different from any other landing page agency?

    Any landing page agency can get you some results. What separates us, however, is our talent, experience and data-driven strategies.

    As a full-service digital marketing agency, we have teams of SEO, PPC and CRO experts. We’ve grown our own agency from a fledgling SEO agency to a successful, go-to 7-figure business that now carefully picks the clients we work with. We rank on page one of Google for competitive keywords like “marketing trends” and “influencer marketing.”

    With a thorough understanding of new technologies and how they apply to your business, we take brand-building to the next tier and never settle for mediocre results.

    We’ve got great testimonials, too — we’ve helped major brands like Amazon, Uber, Airbnb and Salesforce grow, and we can grow your business, too.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

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Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

Crypto & NFT Marketing

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Our team of Web3 experts will create a data-driven, highly personalized strategy that will help your crypto or NFT project stand out from the crowd. We will:

  • Use data-driven approaches to promote your project
  • Utilize paid media, SEO and other Web2 marketing solutions
  • Create unique, custom Web3 campaigns to drive up the project’s sale price

PPC (Pay-per-click)

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Single Grain’s PPC campaign management program brings together cutting-edge strategies and research, ongoing optimization and testing, and an obsession with performance to ensure that you get the most engagement for your specific budget.

  • Drive more traffic
  • Boost customer engagement
  • Increase ROAS
  • Receive advanced campaign consulting (including geo-targeting & day-parting

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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